{Infographic} Your Business Grows with Connections and Conversations

by Laura West

I’m out of the office today being with my Mom and Dad as my Mom gets her second hip surgery. She put off the first surgery for a very long time out of worry. Once she had it done, she was so ready to get the next hip replaced!

Last year, when she finally admitted (to everyone and herself!) how much pain she was in then she couldn’t hold off any longer. She took the next step and asked for a recommendation from her family doctor. Then she made a call to have a consultation with the hip surgeon. Then we did some research. Then she came back to set up a final consultation to find out the specifics and schedule a time for the surgery.

This isn’t unlike our own clients.

They have a pain and a dream. In my mom’s case, it’s debilitating pain and a dream of walking and moving more freely – pain free.

Your client has a pain too. And a dream. (Do you know what it is? You need to know so you can talk to them in their language.)

Before my Mom jumped into making an appointment for her first surgery – there were several phone calls and in person visits.

This is often what happens for us.

Not every conversation is a direct sales conversation. I’m sharing with you the 5 Most Common Types of Conversations you’ll have with a new person you meet.


The Doubt Vortex of Sales

by Laura West

This weekend I am spending time with my two sons shopping. That’s is unusual. There are usually a million other things the boys would rather do than spend time with mom looking for clothes.

This time is different. Sam is excited about heading to college in a couple of weeks and Nick, just started a “big boy job” with benefits and everything. He’s still finishing up engineering degree while he’s working fulltime, but apparently, they come courting engineers pretty early.

So, we’ve been looking for clothes for their next adventures. It’s very exciting to see them grow!

Speaking of growth… how is your business growth going?

It is the one constant in your business – keeping an eye on those growth opportunities.

This usually takes the form of attracting new clients.

I talk a lot about creative ways to attract new clients, but what I haven’t talked a lot about is what do you do once you attract the conversation?

The sales conversation.

For many business owners this brings up feelings of dread, nerves and anxiety.

I used to feel like this too. I was super confident in my coaching abilities and marketing smarts, but the sales conversation made me feel a bit nauseous.

Let’s look at what really is going on when we go into that Doubt Vortex before a sales conversation…


Love to the Second Power


Love is an important ingredient in your business.

When you are passionate about what you do then it’s natural and easy to love your customers.

You start looking for ways you can listen to them and create solutions to help support them. We’ve been taught to be responsive to what your clients need next.

There’s also a second type of love that’s necessary in your business.

It’s loving yourself.

This is not about some fake affirmation… looking in the mirror and saying, “Who loves ya baby?”

It’s about having a deep appreciation, respect and allowing yourself to be in wonder and awe of who you are and how your presence.

I can tell when a new client loves what they do but they don’t quite love themselves. There’s an incongruency. It’s not in the words they use or the copy they write. It’s in the energetics of what is communicated along with those words.

It’s often a place where I will start with a new client. Uncovering that sense of unworthiness that holds them back from fully believing in their Beautiful Brilliance and gifts. That sense of deep shame that keeps them from ever actually getting out in front of people in a bigger and more visible way.

Sometimes it shows up by withholding your success by sabotaging it in all sorts of fascinating and creative ways. You’re too busy, have a constant a sense of overwhelm, taking on new projects before finishing another, or just an everlasting case of never getting to the important things that will really shift their business in a big way.

As a creative type I can be inspired by lots of new ideas. I love making connections and seeing new products and programs I can create. That works… right up until I get overwhelmed and lose my focus.

That’s why I love working with my own coach. For over 20 years I have had different coaches for different types of support: career, starting a new business, spiritual, finding my voice, money coaches, accessing my intuition, upleveling my marketing, leveraging my work and so on.

I like having someone come into my business and life environment and tell me what they see. Because you can’t see your own creative blocks and saboteurs!

And there usually is that way you are creatively dodging that sense of not fully loving a part of yourself.

If you keep circling around rejecting a part of yourself and not loving yourself then you’ll miss out on that feeling of being totally aligned with your magnificence and magnetic presence… and the impact of that. When you attract people and extraordinary opportunities to you without a ton of hustle.

Don’t get me wrong, there’s still work to be done, hard decisions, and focused effort… but instead of feeling insurmountable it feels like a healthy challenge!

Where in your business or life are you pushing away success? Pushing away loving yourself enough to show up fully and beautifully in who you came on this planet to be?

That’s who we want to see!

What’s one step you could take today to have that amazing person be seen and heard?