[Miracle Marketing Message] Hot New Marketing Trend – Podcasts!


I have been busy this week designing my upcoming retreat for the mastermind gals. We are meeting in the Outer Banks on Hatteras Island from all points around the globe: Japan, Chicago, Indianapolis, Wilmington… it is sure to be a creative, exciting, restorative, and transformative retreat! Here is a sneak peek at some of the goodies I share in the gift bags for my wonderfully amazing clients.

My teenage boys are amazed that I am off to the beach again. I pointed out that I am a smart business woman: planning events at the beach instead of in a dark, brown, boring hotel room. At the moment they think I’m brilliant! (Lol – you know how it can be with teenage boys!)

I am also using some time after the mastermind retreat for my own creative business planning time. I’ll be putting the finishing touches on the 2015 Courageous Creativity in Business Mastermind-by-the-Sea program. AND… many of you have requested a one-time retreat by the ocean (without the year long program). I will be putting together a Creative Retreat-by-the-Sea for 2 ½ days… most likely in Virginia Beach and most likely in January. If you’d like to be notified when I have all the details set (for either one of these programs), just email me and drop me a note.

Meanwhile, today I hope you enjoy listening to a short Miracle Marketing Message about one of the hottest new trends in marketing! Listen in to find out more!


Audio_ipod_w-logoHot New Marketing Trend – Podcasts

Here is your Miracle Marketing Message audio. This audio is designed to help you start your week with inspiration, reflection, positive intention and some smart marketing ideas!

Listen to: Hot New Marketing Trend – Podcasts


A Hot New Marketing Trend – Podcasts!

They are back & bigger than ever!

I wanted to talk with you a bit about the latest hot trend in marketing – podcasts. You might say, “Podcasts? I thought those were done.”

I tell you I thought that, too. I ran a podcast over 6-7 years ago, and then video swooped in and was the new “It” girl in marketing.

Well, there are intereesteing things happening in the podcast world that make it important for why you should pay attention. Specifically, three big things are happening…

1. The latest iPhones have the podcast app as a standard feature. You know, one of those features like the calendar, the music, photos – that you can’t get rid of! 🙂 So podcasts will be readily available and visible to millions.

2. Many of the new 2015 cars are coming equipped with podcast options that will allow you to access podcasts, save the files, save your spot, resume where you left off.

3. Audio learning will be even more a way of life than it is now. We live in multi-tasking world and so we love to exercise, garden, drive while listening to audio. Podcasts will just be another audio option in our busy world.

I was first tuned into this thru my friend Ellen Britt, who has just launched her podcast PinkCoattails, and is even creating a women podcast network.

This is a big trend worth paying attention to.

What this means for you is two things…

You will have access to all sorts of free learning and experts through their podcasts.

You can easily start your own podcast to help position you as a Creative Inspirational Leader and be a part of this emerging interest and lifestyle trend. Iimagine people listening to your voice, your ideas, and expertise while driving in their car to work each day or waiting for soccer practice pickup.
And the great thing – it’s relatively easy to get it going.

This week, I want you to think about the idea of hosting a podcast. If you were to truly own your Creative Inspirational Leadership, what would your dream podcast be about?

And if you get really inspired, post your idea in the comments below and let me know your idea! I love to fan the flame of a great idea!


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Women’s Podcasting Group (Special Invite)


If you are looking for a way to

  • express your creativity,
  • share your passion and,
  • claim your spot as a Creative Thought Leader, then read on…

My dear friend and colleague, Ellen Britt of Pink Coattails, is leading the way for the new take and expansion on podcasting and, in particular, for women in podcasting!

Audio_ipodYep, Podcasting. If you haven’t heard yet, podcasting is rebounding and expanding in popularity in a whole new way.

I’m so excited about this idea that I jumped on board!

So exactly why is podcasting so hot?

Three factors have come together quite recently to make podcasting the ‘perfect opportunity’ for real business growth…

1) The rise of apps – these apps have made it simple to get access to podcasts. No more connecting a cable to your computer and wait for downloads. Just click on the app, pick your favorite show and click Play!

2) Easy to produce – Easy to use free software and inexpensive microphones have made it a breeze to produce a high quality show.

3) Demand for specialized content – people want to listen to what they are interested in…they don’t want to have to dial up a radio station filled with endless commercials and they want to be able to listen at their convenience, when and where they want it…like in their car, while they exercise!

Plus, for women entrepreneurs who literally want a bigger voice in the marketplace, podcasting is the perfect vehicle.

This Thursday Ellen is launching her Pink Coattails Women’s Podcast Mastermind Group. It begins on May 22nd, and if this speaks to you, then you need to speak to Ellen!

She already have a dozen plus fabulous women entrepreneurs (including yours truly!) in the private Facebook Podcast group, and we are busy getting to know each other and planning our shows…

…from interviewing authors to podcasts on business creativity and everything in between.

We couldn’t be more excited!

Here’s what got me extra excited…

  • I’m always looking for ways to break out beyond email marketing. This would do that.
  • I’m always looking for creative ways to express my passion about creativity in biz. This would do that.
  • How can I connect with other leaders? I could interview them… this would do that.
  • How can I claim my creative power and message as a leader? This would do that as well.

Add to it, the power of SoundCloud, Stitcher & Itunes (podcast search engines that make finding podcast super easy) AND that new American cars are coming out with podcast listening technology built into the cars so you can listen, pause, save, resume to podcasts in your car…it takes mobile learning to a new level!

Because I understand just how valuable podcasting can be, I’ve jumped into Ellen’s group of women entrepreneurs who want to add podcasting to their businesses…

In addition, the possibilities for monetization are multiple and include affiliate income, advertising your own products and services, and sponsorships…

I know I have been looking for an ideal opportunity that would take me beyond email marketing and without having to go on the energy draining speaking circuit so… want to play?

The Pink Coattails Women’s Podcast Mastermind Group begins on May 22nd and Ellen will do a phone interview with everyone she accepts into this paid Mastermind.

The course will consist of 8 to 12 weeks of step-by-step instructional content delivered via teleconference call (and recorded if you can’t make it).

Plus pre-recorded screencasts to make the technical aspects of setting up your podcast a breeze.

And, we’ll all be together in a private Facebook group where you will connect with the other members and be able to support each other as you launch your show.

If this is calling to you, please don’t wait, as this Pink rocket ship is nearly off the launch pad…

If you want to be a part of this first Women’s Podcast group send an email right now at ellen@pinkcoattails.com with the words ‘Podcast Group – Laura West’ in the subject line…

Plus something about your business and and why you want to be a part of this…

Ellen will get right back to you with a time to talk by phone!

I can’t wait to have you join us on this adventure!