by Laura West
I have been busy this week designing my upcoming retreat for the mastermind gals. We are meeting in the Outer Banks on Hatteras Island from all points around the globe: Japan, Chicago, Indianapolis, Wilmington… it is sure to be a creative, exciting, restorative, and transformative retreat! Here is a sneak peek at some of the goodies I share in the gift bags for my wonderfully amazing clients.
My teenage boys are amazed that I am off to the beach again. I pointed out that I am a smart business woman: planning events at the beach instead of in a dark, brown, boring hotel room. At the moment they think I’m brilliant! (Lol – you know how it can be with teenage boys!)
I am also using some time after the mastermind retreat for my own creative business planning time. I’ll be putting the finishing touches on the 2015 Courageous Creativity in Business Mastermind-by-the-Sea program. AND… many of you have requested a one-time retreat by the ocean (without the year long program). I will be putting together a Creative Retreat-by-the-Sea for 2 ½ days… most likely in Virginia Beach and most likely in January. If you’d like to be notified when I have all the details set (for either one of these programs), just email me and drop me a note.
Meanwhile, today I hope you enjoy listening to a short Miracle Marketing Message about one of the hottest new trends in marketing! Listen in to find out more!
Hot New Marketing Trend – Podcasts
Here is your Miracle Marketing Message audio. This audio is designed to help you start your week with inspiration, reflection, positive intention and some smart marketing ideas!
A Hot New Marketing Trend – Podcasts!
They are back & bigger than ever!
I wanted to talk with you a bit about the latest hot trend in marketing – podcasts. You might say, “Podcasts? I thought those were done.”
I tell you I thought that, too. I ran a podcast over 6-7 years ago, and then video swooped in and was the new “It” girl in marketing.
Well, there are intereesteing things happening in the podcast world that make it important for why you should pay attention. Specifically, three big things are happening…
1. The latest iPhones have the podcast app as a standard feature. You know, one of those features like the calendar, the music, photos – that you can’t get rid of! 🙂 So podcasts will be readily available and visible to millions.
2. Many of the new 2015 cars are coming equipped with podcast options that will allow you to access podcasts, save the files, save your spot, resume where you left off.
3. Audio learning will be even more a way of life than it is now. We live in multi-tasking world and so we love to exercise, garden, drive while listening to audio. Podcasts will just be another audio option in our busy world.
I was first tuned into this thru my friend Ellen Britt, who has just launched her podcast PinkCoattails, and is even creating a women podcast network.
This is a big trend worth paying attention to.
What this means for you is two things…
You will have access to all sorts of free learning and experts through their podcasts.
You can easily start your own podcast to help position you as a Creative Inspirational Leader and be a part of this emerging interest and lifestyle trend. Iimagine people listening to your voice, your ideas, and expertise while driving in their car to work each day or waiting for soccer practice pickup.
And the great thing – it’s relatively easy to get it going.
This week, I want you to think about the idea of hosting a podcast. If you were to truly own your Creative Inspirational Leadership, what would your dream podcast be about?
And if you get really inspired, post your idea in the comments below and let me know your idea! I love to fan the flame of a great idea!