[Miracle Marketing Message] Dare To Be Audacious

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Listen to: Dare To Be Audacious

Audacious is an interesting word, isn’t it?

Very brisk and bold sounding. It has several meanings including: extremely original, without restriction to prior ideas and highly inventive. I love those!

It also means: bold in defiance of convention. This really speaks to me. Audacious means being daring enough to do things YOUR way…not someone else’s idea of success, or how you should run your business…but your way…defying the norm, refusing the shackles and not only NOT being in the box…but burning the box!

That is what a lifestyle entrepreneur does. They forgo 9-5 routines and nose-to-the-grindstone mantles in favor of flexibility and freedom.

It doesn’t mean that you don’t work hard sometimes…it means you love what you do, you take a stand for it and you allow the success YOUR way!

I hear a lot of feedback from my friends, family and colleagues…wow, what an amazing business you have where clients fly in from all over the world to see you and you lead retreats at beautiful oceanfront houses. How lucky are you!

Lucky?

Nope. It’s not luck, goddess sister. It’s by design.

When thinking about designing a retreat I can go to the place of I “should” have it at a hotel by the Atlanta airport so it’s easy for my clients to fly in. Visions of boring and brown hotel rooms with no windows come to mind.

Or…I can be audacious and fly in the face of convention and design what makes my heart sing (and the hearts of my clients) and choose to have a retreat by the ocean…not just by the ocean, ON the oceanfront.

Beautiful. Inspiring. Audacious.

So as you are planning your next program, retreat or product, ask yourself, what would be the audacious thing to do…not just because it’s provocative, but because it lights me up?

And you know…if it lights you up…you’ll be more likely to be excited about it and share it! (pssst – that’s what marketing is all about!)


 

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[Miracle Marketing Message] Is your Free Gift boring or buzz-worthy?

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Listen to: Is your Free Gift boring or buzz-worthy?

It’s time to take a look at your Free Gift. Or if you don’t have at least one you’ll want to create a Free Gift to entice people to sign up for your newsletter or future updates from you.

If you already have a free gift now is the time to discover if it’s really working for you. Does it reflect your latest message? Is it what your Creative Inspirational Leader self wants to most share? When someone sees it online – is it irresistible?

What makes it an Irresistible Free Gift? You want your free gift to be soooo exciting, interesting, fascinating that someone who comes to your web page can’t help but want it. This is the place to showcase your creativity, practical goodness or an inspirational heart-opening message. So much so that when someone gets a glimpse from reading an article, a blog post, a visit to your website or even a FB ad they can’t help but say I GOTTA HAVE that!!

Here are some qualities:

-Does your free gift answer the #1 question you get all the time from members of your tribe?

-Is it full of practical advice, expertise and resources that they can put to use right now?

-Is it so creative, unique and different that someone will sign up just to see what you are doing? Because your market loves unique and creative?

-Is it beautiful and they can’t resist?

-Is it just so inspiring and connected to their passion and dreams that they feel they have met a kindred spirit?

Use these questions and to look at your free gift and do a check in.

It doesn’t have to meet all of the questions but you’ll want to include at least one and preferably two! This will make the difference between having a free gift and having a free gift that is irresistible and truly helps you build your list and community of like-minded members and gives value.

What ideas are popping for you now in creating or upgrading your free gift?


 

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