{Marketing Magic} Easy and Smart Summer Marketing

Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity in your business!

I hope you are enjoying your summer time!

I’ve taken many walks – by the lake here and down on the beautiful trails with friends in Atlanta. We also have an abundance of watermelons, cantaloupes, blueberries and peaches! I made my first peach cobbler too!

If you’re like me, you’re looking for each ways to keep your business growing while enjoying some relaxation. Read today’s article for ideas for easy and simple ways to create content for social media, video or your newsletters…from content you already have!

That way you can keep connected to your Soul Tribe AND enjoy your own fruits of the summer!

I also recorded a special video with some additional ideas for creating from what you already have. That video is available over in my Facebook Group. See below for that link too!

Last but not least…if you are looking for a business community to connect into so you aren’t on this entrepreneur journey alone…join us over in the Joyful Business Studio.

There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Easy and Smart Summer Marketing – Use What You Already Have Created!

In this weird summer of kinda sorta post covid coming out – but maybe we shouldn’t energy…I’m sure no matter how you are feeling about getting out this summer, you are probably feeling that pull of the I-wanna-take-it-easy-summer-energy!

I also know you’ve spent a lot of time and energy growing your business and you don’t want to lose the Flowmentum created so far.

It’s important to stay in touch and stay visible with your Soul Tribe community and yet there is a way to do it that’ll take minimal effort and maximum impact. This is all part of my new Simply. Amplify. approach to marketing.

One of the easiest summer keep-in-touch method is to use content you already have created. I tend to forget all the good, rich content I’ve created for years! How about you?

Here’s some places to look…

  1. Past articles and newsletters – it’s totally ok to recycle or as I like to call it Upcycle! Use something old and give it a new polish! Pull out an old article and make it relevant to your current message or these current times.
  2. Pull out content bites from a class – Every class you teach or when you coach is loaded with content ideas! You can look over your outline and pull out an idea or get your class transcribed at HappyScribe.com. You can usually get 3 – 10 ideas for one article, blog post or live video. Super easy!
  3. Content from speaking engagements – Remember this past year how all meetings and organizations went virtual? The great news is most of those zoom meetings were recorded. Go through the recording (or get your part of the presentation transcribed) and pull out your A-mazing ready-to-go content!
  4. Revive your book or ebook – Remember that book you wrote a few years back or that collaborative chapter you contributed to a book? Many of my clients who have written a book have a tendency to think that once they’ve published – it it’s time to move on. There is a goldmine of content inside! Pull it out and use a content piece from each chapter. You can turn it into easy and quick tips, articles and posts AND it might renew interest in your book too!

For more ideas on how to use what you’ve already created you can watch my Joyful Business Show! It’s available in my Joyful Business Community Facebook group.

Let me know how it goes! I love to hear what easy and simple ideas this article inspired for your creative productivity this summer!


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

Stop winging your content! This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

August 23
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

I love feeling so creative and productive.

I am a woman who makes money while I have fun!

I’m tapped in, turned on and totally aligned with sharing my message!

Are You Clear About Your Magnetic Specialty Niche?

by Laura West

Magnetic Specialty Niche

 

Are you crystal clear about your Magnetic Specialty Niche?

Your Magnetic Specialty Niche is the sweet spot intersection of 1) your Unique Creative Brilliance, 2) problems and opportunities that your ideal clients are looking for solutions to and 3) your deep authentic confidence in the work that you do.

Your Unique Creative Brilliance is the special combination that makes up YOU: your strengths, expertise, talents, market stand and your personality.

When you combine your UCB offering solutions to specific clients then you create a Magnetic Specialty Niche.

You also want to make sure you are first offering solutions that address the problems and opportunities that your clients are looking for solutions to help them. You can then take them deeper and offer them what you know they need but first you need to give them help with their immediately pressing passions and pains.

The Magnetic part comes in when you “Do your work.” That means that you have a deep confidence in your work. There is nothing more attractive than being masterful at your work. You don’t have to be an expert in all areas but hone a sense of confidence in your area of expertise.

Your marketing is more effective in attracting clients to you, when you create marketing campaigns and write creative content focusing on this sweet spot of your Magnetic Specialty Niche.

Let’s face it – you have a certain amount of time, money and energy. When you focus your marketing efforts to speak to your Magnetic Specialty Niche you get more focused results. Which means… More clients! More opportunities to speak and more collaborations!

When you scatter your energy and focus on all types of clients with all sorts of problems then you get scattered results. A client here and there but not a consistent influx of clients or revenue that you can count on.

And it’s harder to build up your brand, visibility and expertise this way.

That is very frustrating!

Here are some signs you aren’t as clear as you could be with your Magnetic Specialty Niche:

  • People love you and love your message, but they don’t buy! (Very confusing, isn’t it?) That means something is off in your Magnetic Specialty Niche.
  • You hear crickets when you send out an email campaign (very frustrating!)
  • You are bored, and you are just doing the same thing you’ve been doing in the past and you’re wondering why it’s not working now (time to wake up and allow the evolution!)
  • People can’t seem to remember what you do or don’t refer people to you. (Imagine people happily sending people to you to because they KNOW you are the right person!)
  • Whenever you introduce yourself in a room you feel like you sound like everyone else. (That drains your enthusiasm and confidence!)

If you are nodding your head at one or more of these situations, then it’s time to shore up and get clear about one of the three areas that make up your Magnetic Specialty Niche.

This week take some time to focus on your Magnetic Specialty Niche. Go through those questions and see what is true for you. What changes can you make in your marketing to tighten up your message and more clearly speak to your ideal clients.

Where do you need to be braver?

I will say it helps to have a coach you can talk through it with. I know it’s hard for me to see where things are broken in my own business. I feel the pain, so I know something is off, but I can’t always see how to fix it. That’s when I know it’s time to get an experienced coach!

Enjoy your homework and let me know if I can help you get clearer so you can focus that energy and see the results!