{Marketing Magic} Easy and Smart Summer Marketing

Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity in your business!

I hope you are enjoying your summer time!

I’ve taken many walks – by the lake here and down on the beautiful trails with friends in Atlanta. We also have an abundance of watermelons, cantaloupes, blueberries and peaches! I made my first peach cobbler too!

If you’re like me, you’re looking for each ways to keep your business growing while enjoying some relaxation. Read today’s article for ideas for easy and simple ways to create content for social media, video or your newsletters…from content you already have!

That way you can keep connected to your Soul Tribe AND enjoy your own fruits of the summer!

I also recorded a special video with some additional ideas for creating from what you already have. That video is available over in my Facebook Group. See below for that link too!

Last but not least…if you are looking for a business community to connect into so you aren’t on this entrepreneur journey alone…join us over in the Joyful Business Studio.

There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Easy and Smart Summer Marketing – Use What You Already Have Created!

In this weird summer of kinda sorta post covid coming out – but maybe we shouldn’t energy…I’m sure no matter how you are feeling about getting out this summer, you are probably feeling that pull of the I-wanna-take-it-easy-summer-energy!

I also know you’ve spent a lot of time and energy growing your business and you don’t want to lose the Flowmentum created so far.

It’s important to stay in touch and stay visible with your Soul Tribe community and yet there is a way to do it that’ll take minimal effort and maximum impact. This is all part of my new Simply. Amplify. approach to marketing.

One of the easiest summer keep-in-touch method is to use content you already have created. I tend to forget all the good, rich content I’ve created for years! How about you?

Here’s some places to look…

  1. Past articles and newsletters – it’s totally ok to recycle or as I like to call it Upcycle! Use something old and give it a new polish! Pull out an old article and make it relevant to your current message or these current times.
  2. Pull out content bites from a class – Every class you teach or when you coach is loaded with content ideas! You can look over your outline and pull out an idea or get your class transcribed at HappyScribe.com. You can usually get 3 – 10 ideas for one article, blog post or live video. Super easy!
  3. Content from speaking engagements – Remember this past year how all meetings and organizations went virtual? The great news is most of those zoom meetings were recorded. Go through the recording (or get your part of the presentation transcribed) and pull out your A-mazing ready-to-go content!
  4. Revive your book or ebook – Remember that book you wrote a few years back or that collaborative chapter you contributed to a book? Many of my clients who have written a book have a tendency to think that once they’ve published – it it’s time to move on. There is a goldmine of content inside! Pull it out and use a content piece from each chapter. You can turn it into easy and quick tips, articles and posts AND it might renew interest in your book too!

For more ideas on how to use what you’ve already created you can watch my Joyful Business Show! It’s available in my Joyful Business Community Facebook group.

Let me know how it goes! I love to hear what easy and simple ideas this article inspired for your creative productivity this summer!


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

Stop winging your content! This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

August 23
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

I love feeling so creative and productive.

I am a woman who makes money while I have fun!

I’m tapped in, turned on and totally aligned with sharing my message!

{Marketing Magic} What to do when you don’t feel like marketing?

Happy Monday! Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity!

Maybe when I reminded you with a greeting of fresh expansion and growth you felt that guilty feeling and wanted to hide? Are you experiencing the lazy days of summer yet? I know I am!

In the summer our energy naturally slows down with the hot temps. But that doesn’t have to mean your business stops.

Read this week’s article about 7 ideas for what to do in the summer to keep your business in Flowmentum in a way that takes advantage of your natural summer rhythm and your clients too and keeps your business in a gentle expansion mode!

Also, be sure to check out the calendar of events below. There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Summer – What to do when you don’t feel like marketing?

Are you feeling the pull of the summer slow down? Of course, this is a great time to take time out for play and vacation, but it’s also a great time to slow down so you can play in your business.

Most of our clients (depending on the type of business you have) are busy with family, enjoying late evening cookouts, and extra days at the lake or beach. They don’t necessarily want a big giant commitment of a program right now.

Before I go to much further, I’m talking about following the natural rhythms of life and the seasons. There are also ALWAYS clients who feel this is the perfect time for them to get started. Don’t use summer as a blanket excuse that you can’t get clients. It’s just that most of us want to slow down a bit.

Especially this summer, when we are all feeling like we’ve finally been let outside to play after the last year+.

However, if you’re like me, you don’t want to lose Flowmentum in your business, right?

I made a list for you of what you can be doing to keep the energy flowing in your business this summer while taking it easy and refueling!

  1. Nurture your clients and community with something light and simple. It’s a great time for a short introductory program, like a 10 day challenge or a new free gift. Or even a one time class. Low commitment and easy for you and your clients to say yes! Low stress for you.
  2. Create easy video content to keep the connection alive with your Soul Tribe. Be in the beautiful outdoors and share video messages where ever you are with your clients so you can stay in touch and nurture that relationship. Get them thinking about what’s next for them. You stay top of mind but it’s more about connection and nurturing than enrolling.
  3. Summer is the perfect creative time. Schedule creative days – I’m having one now as I write this newsletter! (I’m writing on a Friday and the whole day is scheduled on the calendar for creative time) Now is a fantastic time to get ahead in writing articles, or that creating that new free gift you’ve been meaning to update.
  4. Use your Creative Days to create a new product. I teach my clients the concept of Deep Listening. You are always listening to your clients and Soul Tribe for what they need and want next. Go back to your client notes or your Marketing Idea Journal for ideas. Then use this slower time to create a new product or program so you’ll be ready for the fall!
  5. Create your 90 Day Plan. Rather then riding by the seat of your pants, make a plan! It gives you some guide rails and vision for what to create so you don’t get to your computer in the morning feeling disconnected from your business. You can look at your plan and pick right back up on your intentions and goals.

    Another good thing about a 90 Day Plan is that you can go light with your plans for July and August and then put more into your plan in September. Then you don’t have to walk around all month feeling that internal pressure that you *should* be doing more in your business now. You can truly relax!

  6. A wonderful creative project for the summer is to create a Creative Content Plan for your Soul Work. Isn’t it time to stop randomly posting on social media and start being more strategic about your messages? Having a Creative Content Plan for will help you focus and be more productive and impactful when you are ready to rev back up again. (and yes, you can still have plenty of spontaneous posts when you have a Creative Content Plan!)
  7. Use this time for creating systems and to refresh and update your website. This is a wonderful opportunity to step back and look at your business to see where you need systems. For example, we are moving more of my internal tracking forms to google drive and better organizing my in-house forms. I’m revamping my YouTube channel and setting up better branding. It’s the perfect time to get done the things you’ve been meaning to get to.

Bonus: Let yourself have Dream Time! For me, I have been spending an extraordinary amount of time on the deck and on the porch swing just feeling into what wants to happen next. What wants to be born? Really letting myself dream. Bring your journal so you can free write or mindmap the ideas that come to you. THEN…decide which ones are your Big YES projects and create your 90 Day Plan!

Let me know how you are doing this summer! I would love to hear what creative projects you are working on.


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

Summer is my business dream time!

I love feeling creative and wildly productive!

More and more I am staying in touch with my Soul Tribe easily and naturally.

{Marketing Magic} Inside: your marketing idea journal

Happy Monday!

I’m curious…what does Marketing Magic mean to you?

I’ve re-committed to consistently publishing with my newsletter each week. My clients keep quoting the parts they like from that Marketing Magic email. So I renamed it to that very name!

So, what does Marketing Magic mean to you?

A flurry of new clients? Easy marketing? Someone doing it for you? Laughing while you hit record? I’d love to know! You can reply to this email and I just might talk about it in an upcoming edition.

Last week I talked about how to consistently create great content your soul tribe loves. I heard such great feedback about how helpful it was.

I’m going to take it one step further!

One of my suggestions is to use a Marketing Idea Journal.

A Marketing Idea Journal is one of the super useful creative worksheets I include in the Joyful Business Plan. I have decided to share that as a freebie with you today!

So, head on down to read the article about how to use the Marketing Idea Journal and you’ll see a link to print your own copy so you can start collecting Soul Tribe loving content ideas this week!

I hope this helps you to create amazing content . It’s quick and easy when you practice Deep Listening and capture the conversations.

May you have a beautiful, and creative week of much ripple making success!


How To Create a Marketing Idea Journal to Capture Perfect Content Ideas for your Soul Tribe

What should I write about? What should I talk about in my Facebook live?

I get those questions all the time from my clients. There’s something about sitting down in front of the computer that makes your mind go _____.

You actually have a goldmine of content ideas all around you!

Before I let you in on the location of this content treasure – you need a place to keep the ideas so you can come back to it every time you are ready to create.

Where are you going to keep your content ideasMake a decision right now. A word doc? Google drive? Evernote? In a journal?

It doesn’t matter where as long as you make a decision and consistently go to this place to capture content ideas to this content treasure trove.

I use a combo of Evernote (to write out more complex ideas) and I have a Marketing Idea Journal creative worksheet on my desk to capture the constant flow of content possibilities from my conversations.

Being a highly visual and kinesthetic person I like to have it right on my desk.

Throughout the day I make notes after calls, classes and conversations in my Marketing Idea Journal.

After coaching clients all day, I make a note at the end of the day about what topics came up during our calls.

What dreams did I consistently hear about?

Last week, I kept hearing about ideas from clients about creating their own card deck and matching journals – spurred on from the card deck webinar we did a few weeks ago.

Actually many of my clients talk about creating their own card deck – that’s why I invited an expert in so I could host a card deck creation webinar!

What challenges kept coming up for my clients over the last week?

I coached around being afraid of being too much, how to keep things simple and organized while expanding like crazy, and quite a few calls were about perfectionism.

What did they want brainstorming about?

A couple of clients are evolving their message and their Best Client Ever so we brainstormed to get clear on who their new BCE is now and where to find them.

Just from those three questions, I have a slew of possible topics to talk about on Facebook lives, create tips on social media or write about in upcoming newsletters.

You can also note resources, tips, and strategies that you recommend over and over again.

Rather than hoping I will remember those topics when it comes time to write or record, each day I review my day and makes notes on my Marketing Idea Journal. Then when I’m ready to create – wa-la! Magically curated topics that I know my Soul Tribe is interested in!

You also want to have an intentional content plan that includes your key messages for your movement, and creating content to support an upcoming launch, but we’ll dive into that in a future issue.

You can get your very own Marketing Idea Journal creative worksheet here to start collecting the perfect content ideas that you already know your clients want!

Download the Journal here!


Are you a Ripple Maker?

Private coaching opportunity for Creative Inspirational Leaders

If you’d like to increase your Ripple Making impact, I have an opening for a new private coaching client. I work with coaches, healers, and transformational leaders who want to spread their Soul Work using creative, soul-nourishing, marketing that makes a difference.

And it’s so much more than that…there’s the outward-facing conscious marketing, inward business systems, and deep dive into shifting those Sacred Shadows that keep you and your business small.

If you’d like to set up a Creative Consultation to share about what you are up to and how I can best help you, let’s talk! Reply here and we will set up a time!


Opportunities to Create & Grow with Laura

April

Wednesday, April 7
Joyful Business Studio
This month’s workshop: Simplify. Amplify.

Join me in the studio for this month’s workshop on Simplify. Amplify. You’ll get to learn how to apply this to your business and leave our zoom gathering with a plan for your business! This is an amazing supportive community! You can join the monthly membership program here.

Thursday, April 8
Joyful Business Sandbox:
Unlock Your Creativity in your Business!

Special workshop for clients only. I love giving surprise opportunities!

May

Creating from Flow
We start may 10th!
This is a special five month program for Big Ripple Makers (that’s YOU)! The theme of this Flow program is about attracting and receiving abundance. You’ll create a Passion Project to expand your business while cultivating Flow to open up your intuition and deep creativity. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more! Details coming soon!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

 

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea

It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know the details when I feel comfortable enough to move forward!


PS: Soul Nourishing Affirmation:

More and more I easily attract the most amazing clients to me!