{Marketing Magic} What to do when you don’t feel like marketing?

Happy Monday! Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity!

Maybe when I reminded you with a greeting of fresh expansion and growth you felt that guilty feeling and wanted to hide? Are you experiencing the lazy days of summer yet? I know I am!

In the summer our energy naturally slows down with the hot temps. But that doesn’t have to mean your business stops.

Read this week’s article about 7 ideas for what to do in the summer to keep your business in Flowmentum in a way that takes advantage of your natural summer rhythm and your clients too and keeps your business in a gentle expansion mode!

Also, be sure to check out the calendar of events below. There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Summer – What to do when you don’t feel like marketing?

Are you feeling the pull of the summer slow down? Of course, this is a great time to take time out for play and vacation, but it’s also a great time to slow down so you can play in your business.

Most of our clients (depending on the type of business you have) are busy with family, enjoying late evening cookouts, and extra days at the lake or beach. They don’t necessarily want a big giant commitment of a program right now.

Before I go to much further, I’m talking about following the natural rhythms of life and the seasons. There are also ALWAYS clients who feel this is the perfect time for them to get started. Don’t use summer as a blanket excuse that you can’t get clients. It’s just that most of us want to slow down a bit.

Especially this summer, when we are all feeling like we’ve finally been let outside to play after the last year+.

However, if you’re like me, you don’t want to lose Flowmentum in your business, right?

I made a list for you of what you can be doing to keep the energy flowing in your business this summer while taking it easy and refueling!

  1. Nurture your clients and community with something light and simple. It’s a great time for a short introductory program, like a 10 day challenge or a new free gift. Or even a one time class. Low commitment and easy for you and your clients to say yes! Low stress for you.
  2. Create easy video content to keep the connection alive with your Soul Tribe. Be in the beautiful outdoors and share video messages where ever you are with your clients so you can stay in touch and nurture that relationship. Get them thinking about what’s next for them. You stay top of mind but it’s more about connection and nurturing than enrolling.
  3. Summer is the perfect creative time. Schedule creative days – I’m having one now as I write this newsletter! (I’m writing on a Friday and the whole day is scheduled on the calendar for creative time) Now is a fantastic time to get ahead in writing articles, or that creating that new free gift you’ve been meaning to update.
  4. Use your Creative Days to create a new product. I teach my clients the concept of Deep Listening. You are always listening to your clients and Soul Tribe for what they need and want next. Go back to your client notes or your Marketing Idea Journal for ideas. Then use this slower time to create a new product or program so you’ll be ready for the fall!
  5. Create your 90 Day Plan. Rather then riding by the seat of your pants, make a plan! It gives you some guide rails and vision for what to create so you don’t get to your computer in the morning feeling disconnected from your business. You can look at your plan and pick right back up on your intentions and goals.

    Another good thing about a 90 Day Plan is that you can go light with your plans for July and August and then put more into your plan in September. Then you don’t have to walk around all month feeling that internal pressure that you *should* be doing more in your business now. You can truly relax!

  6. A wonderful creative project for the summer is to create a Creative Content Plan for your Soul Work. Isn’t it time to stop randomly posting on social media and start being more strategic about your messages? Having a Creative Content Plan for will help you focus and be more productive and impactful when you are ready to rev back up again. (and yes, you can still have plenty of spontaneous posts when you have a Creative Content Plan!)
  7. Use this time for creating systems and to refresh and update your website. This is a wonderful opportunity to step back and look at your business to see where you need systems. For example, we are moving more of my internal tracking forms to google drive and better organizing my in-house forms. I’m revamping my YouTube channel and setting up better branding. It’s the perfect time to get done the things you’ve been meaning to get to.

Bonus: Let yourself have Dream Time! For me, I have been spending an extraordinary amount of time on the deck and on the porch swing just feeling into what wants to happen next. What wants to be born? Really letting myself dream. Bring your journal so you can free write or mindmap the ideas that come to you. THEN…decide which ones are your Big YES projects and create your 90 Day Plan!

Let me know how you are doing this summer! I would love to hear what creative projects you are working on.


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

Summer is my business dream time!

I love feeling creative and wildly productive!

More and more I am staying in touch with my Soul Tribe easily and naturally.

{Marketing Magic} Don’t die with your Passion Project still in you

Welcome to a fresh new week of possibilities!

I’ve been having fun taking pictures of all the gorgeous daylilies that are blooming in my dad’s yard this summer. It’s a great way to me to savor beauty, see nature anew and appreciate my dad’s passion projects.

Whenever I slow down and savor…I’m always amazed at how much opens up for me. My logical mind says…sit your butt down and write! My soul knows that it’s when I walk in nature, or take time to take pictures of the gorgeous day lilies or sit on the deck and dream…that I tap into the magic and wonder of ideas, clarity and soul whispers.

I hope you take some time (give yourself permission!) to play, dream, savor and create this summer!

Be sure to check out the calendar of events below. There are some workshops coming in the Joyful Business Studio that will really WOW and support your business expansion!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Don’t Die with your Passion Project still in you

Your Passion Project Matters

Every evening this week, I’ve been snuggled in my bed reading “The Missing Sister.” It’s the long awaited 7th and promised final in a book series by Lucinda Riley.

The fictional series centers around six sisters who were adopted by a loving, very wealthy, and mysterious man. They grew up in a beautiful loving place on a lake in Geneva, Switzerland. After the father mysteriously passes away, each sister was given the coordinates of the various places where he found them as babies. Each book is about a sister who goes to her homeland to figure out her parents and their history and there’s always there’s always the historical backstory of their journey in their part of the world (Australia, Scotland, Brazil, Ireland, etc.)

There’s also a through-line of the Greek mythology around the Seven Sisters, the Pleiades. Their father often referred to the idea that there is a missing seventh sister.

Over the last eight years I’ve been eagerly awaiting the story of the next sister building up to this promised 7th sister book where I’ll find out not only who the missing sister is but also who is the man behind the father and why did he adopt these particular girls from places around the world.

As I got closer to the end of the 7th book last week, (around 2am because I couldn’t wait!) I started realizing that there were only 30 pages left and there was no way that the whole story was going to be wrapped up.

Sure enough, I learned about the now found seventh sister but not about Pa Salt. (what they called their father)

At the end there was a note from the author where she shared how she knows she promised all would be revealed in this book but that she couldn’t possibly fit both stories in so there would indeed be an 8th book. She said she has been carrying this story of the father’s journey around with her for 8 years and she was looking forward to being able to share it fully. The next (and last) in the series will in August of 2022.

I was emotionally involved with these stories. I’ve been traveling around the world with them as their stories unfolded. I’ve suggested the Seven Sister series to friends who are looking for novel recommendations.

I was feeling disappointed by the non-ending (I want to know the deal with the dad!) and I was thinking…ok, I’ll wait over a year for the final story. I can be patient, grudgingly. And at least it doesn’t end and there will be another book.

Then…

I saw a link to the author’s website.

I was curious (why at 2am on a work night…?).

I went to her site and received a jolt…there was a note on the front page from Lucinda’s family (the author) that she had died just this week.

I was in shock.

I felt sad that this wonderful storyteller was no longer with us. I also felt grief that she may have died with this story inside her.

I felt robbed. She was only 55. Apparently, she struggled with cancer for the last four years. It wasn’t fair.

I was surprised at my depth of grief.

As I looked at her website and later her social media feeds, I could see how she impacted millions of people around the world with her stories and they too were grieving.

Of course, there was lots of speculation about the last story. Did she outline it? Will one of her adult children carry on for her? Her books are in some sort of production with a Hollywood collaboration. Who knows?

What I have been really present to since this series of surprises have unfolded is about how the time is now to take a step toward your Passion Project.

You never know what will happen tomorrow.

You never know who it will impact.

Don’t wait. Start today.

You never know where it will take you. You don’t know if you’ll finish it. You may impact one person’s life and it changes everything. Or you may impact millions. Or, it may be the ripple effect of impacting one person’s life and they go on to impact millions.

It doesn’t really matter. What matters is that you create projects that move you.

Take that first step today.

RIP: Lucinda Riley, my heart goes out to you and your family. Know that your stories of these strong, amazing women made a difference in my life.


Are you ready to work with a business coach…who isn’t like any other business coach around?

I’ve said YES to a big rebranding for my website and message.

My web designer wanted to see examples of similar types of coaches to me. I asked my private clients if they would share examples of other coaches who were doing similar work that I do with them. I wanted to be inspired!

What happened?

Crickets…

Finally one of my clients replied: Ha! The whole reason I hired you is because you aren’t like other business coaches!

Isn’t it time to let go of the internal pressure of hustling, grinding and trying to fit into someone else’s idea of what you SHOULD be doing to be successful.

Instead, imagine owning your own beautiful brilliance magic and being in total alignment of your energy, power and focus so that you are wide open to the field of possibilities.

As one client says…I’ve done a total 180! I love sharing my message now and find marketing is actually fun and rewarding!

Imagine your business where flow is a daily way of life rather than feeling that internal pressure to constantly be hustling for results.

From this place you are so much more potent and so much more is possible for you and your business…with ease and joy!

This is what’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s what makes the practical stick.

If this sounds intriguing, let’s talk about you, your business and liberating your power, your creativity and your success! Just reply to this email and I’ll send you over a calendar link for us to talk.


Client Love: Justine Williams, communications director and leadership coach

When I started working with Laura, a part of me was secretly hoping she’d say I could build my business with referrals only, and that marketing myself was not a necessity! As a communications director and leadership coach, I was used to helping others shine; Laura helped me to see that expanding my own business required ME to step up in a different way.

Laura’s warm, creative approach allowed me to TRUST in the PROCESS. I’m now showing up in my business excited about “being found” and choosing to be visible! This powerful MINDSET shift has been amazing to me. As a result I’m bringing my creativity to the table and it’s been freeing and, well, surprisingly fun!

What also surprised me was how Laura blends her creative brilliance with her workshops and coaching. It simply, works. I had new aha’s about my own business vision and leadership as well as enriching connections with others. Oh, and on that note, the community that Laura attracts makes the work infectious!


Opportunities to Connect, Create & Grow with Laura

July

Wednesday, July 7
Joyful Business Studio – Monthly Workshop: Let’s Shift those Limiting Money Beliefs!

Join me as I take you on a deep dive healing journey of shifting your limiting beliefs around money, wealth and moving the needle for how much you will allow yourself to receive! Included with your membership in the Joyful Business Studio!

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

More and more I am standing in my power and sharing my message proudly and magnetically!

{Marketing Magic} Law of Attraction is Only Half the Story

Welcome to a fresh new week of possibilities and opportunities to work, play, rest and create!

Last Friday I took my first step in slowly emerging from the “nest” of the last year. I hosted a Pop Up Café for Soul-preneurs. I’ve been hosting these pop ups for years throughout Atlanta and in places where I travel. It’s always so fun to connect with creative, conscious business owners – sometimes familiar faces and often people I’ve only met on facebook or virtually – like my assistant Tiffany! It was so great to see her in 3-D!

We enjoyed sitting outside and immediately dove into rich conversation together.. The thirst for in person together and meaningful conversation is palpable. I’ll have more of these this summer, especially before I move off toward ocean sunrise’s in my relocation!

Speaking of ocean sunrises…I only have 1 spot left in the Creative Business Retreat by-the-Sea in October. Here you get play, create and rejuvenate the soul of your business…and you! Let me know if you want to talk about coming this year!

Also, I hope you enjoy today’s article about going beyond Law of Attraction. I’ve been working for years with clients not only on their marketing and business strategies but also on liberating that new empowering image who is finally free to share her voice and her message. It’s that stuff underneath blocking your most free and powerful self that keeps Law of Attraction in a small box of attracting ideal parking spaces. (we love that and so much more is possible!).

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Law of Attraction is Only Half the Story

I’ve been a huge Law of Attraction fan for decades. It started when I ran across a book about Edgar Cayce. There was the Edgar Cayce Center down the street from where I lived in my 20’s along the oceanfront in Virginia Beach, which always intrigued me.

Edgar Cayce could fall asleep with a book under his pillow and he woke up knowing the whole content in the book including which page the information was on. Whaaat? He was a medical intuitive who could channel what was going on with a patient and provide help and relief. It opened my eyes to a greater potential for human beings.

Then I found the book Psycho-Cybernetics and I was fascinated by the idea that there was more to being successful than just hard work. That what we THOUGHT about ourselves and our goals mattered. It wasn’t simply that hard work pays off. (We all have seen examples of how that just isn’t so – I know some really struggling hard workers!)

Then in the 90’s I was introduced to Abraham-Hicks. I was enthralled. I joined the CD of the week club! My first membership program. (Oh, wait, that’s not true! In my teens I always joined those Get 10 cassette tape for $1 clubs! I digress.)

Abraham-Hicks changed my life. I immersed into Law of Attraction teachings. I always believed in possibilities and yet I struggled with my own beliefs about myself. I was super shy in high school and had a soft voice so I often felt invisible. I worked hard (there it is again!) on overcoming my shyness and fear of saying the wrong thing.

Law of Attraction principles – thoughts become things, visualize success, vision boards, setting intentions are integrated into my life and business. In fact, I was so passionate about LOA that I incorporated it into my coaching business. I created beautiful index cards for Intentions and Daily Giggle Goals. I created notepads for JoyFlow Sightings, just to share a few!

Those products are still a part of my business today.

What I realized through the years is that we can visualize, dream board, pray, ritualize all we want but if there are core beliefs that you don’t deserve success, success will ruin your family life, you aren’t good enough or you are afraid of being seen, or you can’t really charge THAT kind of money…well then, you’ll only get so far in your success.

Law of Attraction is like icing on the cake. The cake…is YOU. Your deeper beliefs, thoughts and feelings about yourself, your worth and sharing your voice.

When you combine the positive dreaming of attraction principles, with clear inner energy alignment and creative productivity(aligned action!)….you will truly be living INTO the success you’ve always dreamed of.


Are you ready to shift those limiting beliefs, align your energy and open up your Field of Potentiality for greater, richer, more sustainable success?

The core focus of our work together starts with alignment.

Imagine creating alignment of your energy, power and focus so that you are wide open to the field of possibilities and flow is a daily way of life, rather than feeling pressure to constantly be hustling for results.

From this place you are so much more potent and so much more is possible with ease and joy!

What’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s what makes the practical stick.

You can believe in attraction principles but if you are still holding beliefs and energy that hold you back from speaking your message and passion fully, sharing your truth, being visible and actually making great money…then all the positive thinking won’t really work…or it’s working a very low level.

So much more is possible for you.

Believe me, I’m a huge Law of Attraction fan and have been for decades. I’ve always done well in my business….but I’ve also always had bigger dreams of changing more people’s lives and making an even bigger difference. Of making bigger money so I can fund my dreams of travel, a beautiful house by the water and knowing I’m going into retirement years (whatever THAT means) with loads of options instead of limited possibilities. The more I clear my disempowering beliefs, calm my nervous system and align my image of being a woman who lives by the water (for example)…well, that’s what I’m stepping into at the end of the summer!

The opportunities, the synchronicities, the ideas and the inner power and courage to create opens up!

If you are ready to immerse in shifting your field of energy – inside and out and creating the business and life of your dreams..let’s talk about working together!

I have an opening for one private client in July. This could be you!

This is about allowing your Souls Work. Stop listening to all the “shoulds & hustle” messages . Let’s be more discerning about your marketing strategies and business model.

Let’s start with how to calm your nervous system so you are in alignment with your thoughts, choices and actions for a more fuller success…and let’s face it…it’s way more fun too!

Together we can liberate your voice, power, and mission so you can grow a business that provides you the freedom you desire, meaningful work and the income to fund your dreams.

I specialize in working with passionate ripple makers, who are good at their work, and want to change more lives without creating a maddening marketing machine, but know you’re playing small and can’t quite figure out their way around that!

Reach out and we will set up a time to talk about your Soul Work, your Infinite Field, shifting the blocks and let’s dive into what’s possible! (just send me an email!)


Client Love: George Herrick
Soul Deep Living, Author of Stone Warrior

“I have had the good fortune to work with Laura West for several years on several Passion Projects and in the Joyful Business Studio. Whether working on a short-term goal or on a bigger picture such as my business, Laura can hold the energy, vision and focus powerfully. At the same time, she is adept at guiding me like a Sherpa through whatever pitfalls, crags and wrong turns life brings as I climb to the peak of my dreams.

While expertly guiding me, Laura is also a compassionate witness to my process. She has the patience to listen to my frustrations, mental and emotional blocks, and self-judgments without ever losing sight of the work we are doing and why we are doing it. She has an uncanny ability to help me find the gold in my real or imagined limitations so I can learn and grow from them.

Laura gently but firmly prods me to embrace my own creative abilities, expand them, and lift them up in service to others. Her creativity is never limited to how to do something, but always includes why to do it, when is the best timing, who it may benefit and what else can be done to follow-up or complete the original goal. Her thinking is panoramic and detailed at the same time.

I can’t speak highly enough of Laura, her insights, her creativity, her down-to-Earth practicality and her compassionate and clear-headed wisdom. She has been a great gift for me, my life and my business.”


Opportunities to Connect, Create & Grow with Laura

June

Friday, June 18
Get It Done Day! Virtual Retreat
Come join us! My clients LOVE this!
Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to rejuvenate the soul and spirit of you and your business! You can check out the details here.

If you are interested, let’s have a conversation and I’ll fill you in on the rest! Since it’s an intimate group setting, registration is only by interview to make sure this is a right fit for you and everyone participating.

Read the information, bask in the photos and stories of amazing clarity, transformation, new projects birthed, mindsets shifted… and then reach out and set up a conversation with me to talk retreat possibilities!

Only 1 spots left! Want to talk about the details and see what’s possible?