{Marketing Magic} What’s your Red Thread?

Hello & Happy Monday!

I have been slowly moving back in business mode after my big move. I have to admit that I have been so savoring decorating and buying fresh new things for my home. My youngest son took several key pieces of furniture last year to outfit his college house so I’ve been buying furniture and major décor.

So, this is the first time in decades where I get to ask the question – what do “I” want? It’s been such fun being in the abundance and creativity!

I’m also so in tune with how important your environment is to creating a place for you to flourish! Environmental Energy is one of the 7 Personal Energy Systems.

The creativity in my home is inspiring creativity in my business! I love how that happens. Creativity begets more creativity! My energy is in full on expansion mode!

I hope you enjoy today’s article about finding the Red Thread in your business. Taking the time to find your soul theme that has been with you throughout your whole life. This will help you align with your true voice and message.

For more inspiration check out my new YouTube Channel where I’m sharing easy, natural ways to find your voice and share your authentic self expression in your business.

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


What’s your Red Thread?

What to do? Which idea should I go with?

That was what my client was struggling with. Should she focus more on the art or more on the coaching aspect of her new business?

She SOOO wanted me to tell her what to do.

I get it. I could feel her pain and the pressure.

We love clarity. We just want to know what to do!

We really want to know the PERFECT answer.

Except… we don’t always like to hear the perfect answer. It often sets us off and makes us rebel!

So what is that about? When we want clarity and someone tells us which idea to follow, which strategy to focus on or what should be our message – why do we rebel and resist? We said we wanted the perfect answer…so what’s the deal?

It’s because we are asking the wrong question.

Stop asking for the perfect answer.

You need to let go of perfect.

There is no PERFECT one size fits all answer for the best marketing strategy or business idea. (yes, you can breathe a sigh of relief if you’ve been searching for it!)

The RIGHT answer is the answer that is aligned for your mind, heart and soul.

It will look different than someone else’s RIGHT answer.

For my client, we pulled our focus out so we could see the bigger landscape of her life path. We reviewed her Unique Beautiful Brilliance – talents, skills, strengths, experiences and passions that she has acquired along the journey of her life and careers.

Soon it became clear that what she was looking at were tools and bodies of work she had picked up along the way. The tools weren’t her message.

We started looking for her Red Thread. Or what I call your consistent Soul Theme that runs you, calls you to show up. It informs your every decision whether you are aware of it or not.

In ancient texts, they speak of the Red Thread as a soul connection with a person who you will meet in your life who holds a key to your life purpose. I believe the same works for experiences that happen along your journey in business. They are all connected even when you can’t see it yourself. They all are pulling you toward your soul purpose.

Your soul theme has you rebel against someone else’s “perfect” answer! Because it’s not YOUR aligned answer. It’s not the right fit for you. It’s not wrong, it’s just not yours.

My client’s Red Thread running through her life was around Living a Grand Creative Life Adventure! Researching her ancestry which led to getting married in Hungary. Writing for a publication that enabled her to travel and dive deep into new cities around the world. Creating nurturing and creative experiences for her family and friends. Plus…art, coaching, writing, creativity in all forms. A deep belief in possibilities!

Now we were getting somewhere!

She was lit up too!

Once she could let go of needing to have the PERFECT(!!) answer – and holding on tightly to that pass/fail mentality of having the PERFECT answer…everything started opening up. She was relieved, excited and she was back in FLOW!

It was never about the tools.

It was about looking for the Red Thread of her Soul Theme that is in alignment with her life path. It’s what connects these seemingly different experiences.

It’s now informing her business path and message.

How about you?

Write out your experiences throughout your life and careers/business. What talents, skills, experiences did you acquire along the way? What are the themes?

These are your Unique Beautiful Brilliance clues for your life’s work, your great work!


Are you ready to work with a business coach…who isn’t like any other business coach around?

Isn’t it time to let go of the internal pressure of hustling, grinding and trying to fit into someone else’s idea of what you SHOULD be doing to be successful.

Instead, imagine owning your own beautiful brilliance magic and being in total alignment of your energy, power and focus so that you are wide open to the field of possibilities.

As one client says…I’ve done a total 180! I love sharing my message now and find marketing is actually fun and rewarding!

Imagine your business where flow is a daily way of life rather than feeling that internal pressure to constantly be hustling for results.

From this place you are so much more potent and so much more is possible for you and your business…with ease and joy!

This is what’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s what makes the practical stick.

If this sounds intriguing, let’s talk about you, your business and liberating your power, your creativity and your success! Just reply to this email and I’ll send you over a calendar link for us to talk.


Opportunities to Connect, Create & Grow with Laura

September

Coming soon…
New product you’re going to love!

Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

October

Coming Soon! Creating from Flow 3!
Details are coming for how you can join this amazing group in creating your Inner and Outer Passion Projects!

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea

Virginia Beach, VA – oceanfront beach house

We are all full for 2021~ Would you like to be on the waitlist for future retreats? Just go to the retreat page and sign up for the notifications.

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! The environment, conversations, deliciousness of life, plus the coaching and the creativity will be the perfect transformational experience to help shift you into what’s next for you!


PS: Soul Nourishing Affirmation:

More and More I own my beautiful brilliance!

I am a passionate entrepreneur who loves sharing my work with the world!

More and More I embrace my inner rebel!

{Marketing Magic} Give Yourself Business Dream Time

Welcome to a new week of fresh possibilities! It’s like you just received a bouquet of fresh flowers – how are you going to enjoy them this week?!

Late summer is the perfect time for some Business Dream Time. Read on for inspiration. It may be the best thing you can do for your business expansion right now.

I also want to let you know that I have ONE spot which has opened up for the Creative Business Retreat by-the-Sea this October. If you are looking for a soul-elixir for your business – this is for you! See below…for more details. I’m sure this one spot will go quick! Reach out so we can talk about it!

For more inspiration check out my new YouTube Channel where I’m sharing easy, natural ways to use this funky summer energy to pay attention to your business so you’ll be ready for the expansion that’s ready to come your way this fall!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Give Yourself Business Dream Time

Summer is the perfect time for Business Dream Time! For me, I have been spending an extraordinary amount of time on the deck and on the porch swing just feeling into what wants to happen next. What wants to be born? Really letting myself dream.

When you are at the pool, walking along the ocean, or just sitting on the deck catching an early morning sunrise….let your vision get a little fuzzy and let in the muse.

The key word here is LETTING. Letting yourself be in a state of wonder. Asking…I wonder….

I wonder…what’s possible for the rest of this year?

I wonder…what makes my heart expand and my energy be inspired?

I wonder…what would be fun to create this year?

I wonder…where my business wants to grow next?

I wonder…what am I ready to let go?

I wonder…what movement is waiting for me to lead?

Let the ideas and visions come into your awareness. Don’t shut them down or edit yet. That’s the hardest part…allowing the ideas and possibilities come to you without shutting it down too quickly.

Have your journal nearby so you can free write or mind map the ideas that come to you.

You’ll want to do this more than once. Keep capturing the ideas…big and small.

You never know what idea will come alive and spark action. Or, the universe will deliver synchronicities to support your expansion with this idea.

Once you have some ideas harvested from your Dream Time then you it’s time to pay attention to your energy alignment with each idea. Is this the right time for THIS idea.

THEN…decide which ones are your Big YES Passion Projects for this fall (which also means you have to say NO or NO NOT NOW to some ideas) and create your 90 Day Plan!


One spot just opened up!

The Creative Business Retreat – is it for you?

SURPRISE! One spot has opened up! The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! The environment, conversations, deliciousness of life, plus the coaching and the creativity will be the perfect transformational experience to help shift you into what’s next for you!

You can check out the retreat here.

If you want to talk about coming with us then send me an email and we will talk! Hurry – this one spot will go fast!


Client Love: Susan Convery, Fine Arts Teacher and Creative Adventurer

As a creative person I need a coach who understands the creative process. I looked high and low for someone who would support me with more than spreadsheets and accountability lists. Laura West is THE coach for creatives! She has a gift for building community among her clients, guiding them into their unique and beautiful leadership brilliance, and into creating a business that resonates with their own personal soul mission.

Laura is warm, funny, supportive, empathic and creative in her own right. She is constantly inventing new exercises for her clients to tap into their soul work, to recognize flow and friction and to connect with and support each other while sharing the journey.

Because of Laura’s support I was able to leave a job that didn’t fit anymore, to put my artistic passion projects into the world and to create a new business that feels easy and joyful. Laura has lead me to the conclusion that I am my business and my business is me. What I am creating is who I am. I hope you will allow Laura to work her joyful magic on your business too.


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: 
Let’s Create your Cornerstone Creative Content Strategy to Attract Your Best Clients Ever!

Stop winging your content! This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

August 23
Coming soon…New product you’re going to love!
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea

Virginia Beach, VA – oceanfront beach house

SURPRISE! One spot has opened up! The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! The environment, conversations, deliciousness of life, plus the coaching and the creativity will be the perfect transformational experience to help shift you into what’s next for you! You can check out the retreat here. If you want to talk about coming with us then send me an email and we will talk! Hurry – this one spot will go fast!


PS: Soul Nourishing Affirmation:

I am a soul-led entrepreneur who loves expanding my business with business dream time!

More & More my imagination fuels my joyful expansion!

{Marketing Magic} doubt vortex, lily pads and courage

Welcome to a fresh new week of possibilities! What are you creating this week?

I hope you are enjoying some outdoor time this summer. I’m enjoying starting my mornings by working on the deck before the southern sun has it’s way with us!

My creativity is in rhythm with the summer abundance flow. All the greenery, gorgeous flowers (the daylilies are poppin’ now!) and lots of savoring.

I’m excited to share that the Creative Business Retreat by-the-Sea is filled up! I experienced many synchronicities with this retreat. I kept seeing one of my clients already there. I even kept saying she was coming and we hadn’t even talked about it. I just saw her there so strongly. Needless to say she IS coming! That was just ONE of the magical ways people said yes to the retreat. (btw, you can get on the waitlist for the next retreat HERE!)

I love it when you can see the universe supporting you in flow!

And…sometimes it isn’t always like that. Read this week’s article to hear how I was caught in the Doubt Vortex for a few days last week and what I did to get out!

I hope it helps you to recognize when you’re caught in the Doubt Vortex and how to shift to a more resourceful place.

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


How to get out of the Doubt Vortex

Last week I was caught in the Doubt Vortex for a couple of days. Not in a big way but in a much more subtle way that was hard for me to realize.

Those of you who know enneagram, I am a 9 who can digress over to the unhealthy 6 and start worrying and ruminating. I don’t do it as much any more but it shows up when I’m making big moves.

And literally I am moving.

I’m planning my move to the ocean in August. I’m super excited about this next chapter in my life. And…I found myself unconsciously going into my old default energy of ruminating and worrying.

I was going through my week with these thoughts running underneath…What if the movers cost 5 figures? What if the movers don’t show and I have it all planned out. The moving company reviews are full of reviews about movers not showing! What if they steal stuff?

It was unconscious and yet powerful. I was caught in what I call the Doubt Vortex and as I was thinking about hiring a moving company. I started wondering…if they can move from storage unit and my dad’s house to my new house 4 states away and then to another storage unit. (logical mind, says of course they can! But, this isn’t a logical process)

Then friends start sharing their moving company woes.

I kept going deeper into the spiral in the Doubt Vortex. For me, it’s wasn’t a full blown anxiety attack, it was more subtle. And that underlying anxiety was casting shade on my day. A tightness in my stomach seemingly “for no reason.”

Yesterday I realized the cause of this unidentified angst.

That I was worrying about the unknown.

It was time to shift my energy.

It starts with recognizing the behavior and the belief with curiousity. For me it was…Oh…look at that! I’m in the Doubt Vortex with my concerns about the unknown… about hiring movers.

Step two is to acknowledge the impact it’s having on you. Wow. This sucks. It’s totally tainting my joy and making it hard to enjoy anything else. Its making me irritable and grumpy.

Step three is to bring in the Nurturing Parent – that part of you who can face reality with kindness. (Just say No to the Critical Parent who said I should already have this figured out – what’s wrong with me already!). My Nurturing Parent talks to me with compassion.

When I’m doing some brave act and taking a risk I compare it to crossing a pond. In order to get to the other side, you have to step on a lily pad. Only once you step on a lily pad will the next pad light up and it will be obvious which way you need to step to get across.

So my NP reminds me that I’m feeling anxious because I just don’t know the facts. I don’t know the process. Nothing is wrong. I just don’t know.

My Nurturing Parent reminds me that the antidote to all this anxiety is my courage and curiosity. To courageous step on the first Lily Pad – take one miro-action.

The next step will become clear and it will “light up! But only once I’ve moved forward.”

Today I’m courageously and curiously calling two moving companies to find out how it works and get an estimate. I am breathing easier already.

I’ve taken back my power. I can feel the energy loosening up and I’m feeling more resourceful.

In fact, I’m back to being excited about this next chapter in my life!

Questions for your Reflection Time:

  • How does the Doubt Vortex show up for you in your life and business?
  • Do you end up spending so much time ruminating and worrying in the Doubt Vortex that you never move forward with your big idea or dreams?
  • What is the price you pay for this?
  • What if you brought your Nurturing Parent into the discussion? What would she say to you right now?
  • What’s that first Lily Pad step you could courageously take?
  • Where could you be curious?

Let me know how your reflection questions go! I would love to hear about your process.


Are you ready to shift those limiting beliefs, align your energy and open up your Field of Potentiality for greater, richer, more sustainable success?

The core focus of our work together starts with alignment.

Imagine creating alignment of your energy, power and focus so that you are wide open to the field of possibilities and flow is a daily way of life, rather than feeling pressure to constantly be hustling for results.

From this place you are so much more potent and so much more is possible with ease and joy!

What’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s what makes the practical stick.

You can believe in attraction principles but if you are still holding beliefs and energy that hold you back from speaking your message and passion fully, sharing your truth, being visible and actually making great money…then all the positive thinking won’t really work…or it’s working a very low level.

So much more is possible for you.

Believe me, I’m a huge Law of Attraction fan and have been for decades. I’ve always done well in my business….but I’ve also always had bigger dreams of changing more people’s lives and making an even bigger difference. Of making bigger money so I can fund my dreams of travel, a beautiful house by the water and knowing I’m going into retirement years (whatever THAT means) with loads of options instead of limited possibilities. The more I clear my disempowering beliefs, calm my nervous system and align my image of being a woman who lives by the water (for example)…well, that’s what I’m stepping into at the end of the summer!

The opportunities, the synchronicities, the ideas and the inner power and courage to create opens up!

If you are ready to immerse in shifting your field of energy – inside and out and creating the business and life of your dreams..let’s talk about working together!

I have an opening for one private client in July. This could be you!

This is about allowing your Souls Work. Stop listening to all the “shoulds & hustle” messages . Let’s be more discerning about your marketing strategies and business model.

Let’s start with how to calm your nervous system so you are in alignment with your thoughts, choices and actions for a more fuller success…and let’s face it…it’s way more fun too!

Together we can liberate your voice, power, and mission so you can grow a business that provides you the freedom you desire, meaningful work and the income to fund your dreams.

I specialize in working with passionate ripple makers, who are good at their work, and want to change more lives without creating a maddening marketing machine, but know you’re playing small and can’t quite figure out their way around that!

Reach out and we will set up a time to talk about your Soul Work, your Infinite Field, shifting the blocks and let’s dive into what’s possible! (just send me an email!)


Opportunities to Connect, Create & Grow with Laura

June

Thursday, June 17
2pm ET
Interview Series and Podcast guest Mastering Your Money Mindset Series

Want to join us for a conversation about Money & Business? Dr. Davia Shepherd is interviewing me as part of her Mastering Your Money Mindset series. I can’t wait to share more on Thursday, 6/17, at 2pm ET!
Register here!

Friday, June 18
Get It Done Day! Virtual Retreat
Come join us! My clients LOVE this!
Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea 
– Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.