{Marketing Magic} doubt vortex, lily pads and courage

Welcome to a fresh new week of possibilities! What are you creating this week?

I hope you are enjoying some outdoor time this summer. I’m enjoying starting my mornings by working on the deck before the southern sun has it’s way with us!

My creativity is in rhythm with the summer abundance flow. All the greenery, gorgeous flowers (the daylilies are poppin’ now!) and lots of savoring.

I’m excited to share that the Creative Business Retreat by-the-Sea is filled up! I experienced many synchronicities with this retreat. I kept seeing one of my clients already there. I even kept saying she was coming and we hadn’t even talked about it. I just saw her there so strongly. Needless to say she IS coming! That was just ONE of the magical ways people said yes to the retreat. (btw, you can get on the waitlist for the next retreat HERE!)

I love it when you can see the universe supporting you in flow!

And…sometimes it isn’t always like that. Read this week’s article to hear how I was caught in the Doubt Vortex for a few days last week and what I did to get out!

I hope it helps you to recognize when you’re caught in the Doubt Vortex and how to shift to a more resourceful place.

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


How to get out of the Doubt Vortex

Last week I was caught in the Doubt Vortex for a couple of days. Not in a big way but in a much more subtle way that was hard for me to realize.

Those of you who know enneagram, I am a 9 who can digress over to the unhealthy 6 and start worrying and ruminating. I don’t do it as much any more but it shows up when I’m making big moves.

And literally I am moving.

I’m planning my move to the ocean in August. I’m super excited about this next chapter in my life. And…I found myself unconsciously going into my old default energy of ruminating and worrying.

I was going through my week with these thoughts running underneath…What if the movers cost 5 figures? What if the movers don’t show and I have it all planned out. The moving company reviews are full of reviews about movers not showing! What if they steal stuff?

It was unconscious and yet powerful. I was caught in what I call the Doubt Vortex and as I was thinking about hiring a moving company. I started wondering…if they can move from storage unit and my dad’s house to my new house 4 states away and then to another storage unit. (logical mind, says of course they can! But, this isn’t a logical process)

Then friends start sharing their moving company woes.

I kept going deeper into the spiral in the Doubt Vortex. For me, it’s wasn’t a full blown anxiety attack, it was more subtle. And that underlying anxiety was casting shade on my day. A tightness in my stomach seemingly “for no reason.”

Yesterday I realized the cause of this unidentified angst.

That I was worrying about the unknown.

It was time to shift my energy.

It starts with recognizing the behavior and the belief with curiousity. For me it was…Oh…look at that! I’m in the Doubt Vortex with my concerns about the unknown… about hiring movers.

Step two is to acknowledge the impact it’s having on you. Wow. This sucks. It’s totally tainting my joy and making it hard to enjoy anything else. Its making me irritable and grumpy.

Step three is to bring in the Nurturing Parent – that part of you who can face reality with kindness. (Just say No to the Critical Parent who said I should already have this figured out – what’s wrong with me already!). My Nurturing Parent talks to me with compassion.

When I’m doing some brave act and taking a risk I compare it to crossing a pond. In order to get to the other side, you have to step on a lily pad. Only once you step on a lily pad will the next pad light up and it will be obvious which way you need to step to get across.

So my NP reminds me that I’m feeling anxious because I just don’t know the facts. I don’t know the process. Nothing is wrong. I just don’t know.

My Nurturing Parent reminds me that the antidote to all this anxiety is my courage and curiosity. To courageous step on the first Lily Pad – take one miro-action.

The next step will become clear and it will “light up! But only once I’ve moved forward.”

Today I’m courageously and curiously calling two moving companies to find out how it works and get an estimate. I am breathing easier already.

I’ve taken back my power. I can feel the energy loosening up and I’m feeling more resourceful.

In fact, I’m back to being excited about this next chapter in my life!

Questions for your Reflection Time:

  • How does the Doubt Vortex show up for you in your life and business?
  • Do you end up spending so much time ruminating and worrying in the Doubt Vortex that you never move forward with your big idea or dreams?
  • What is the price you pay for this?
  • What if you brought your Nurturing Parent into the discussion? What would she say to you right now?
  • What’s that first Lily Pad step you could courageously take?
  • Where could you be curious?

Let me know how your reflection questions go! I would love to hear about your process.


Are you ready to shift those limiting beliefs, align your energy and open up your Field of Potentiality for greater, richer, more sustainable success?

The core focus of our work together starts with alignment.

Imagine creating alignment of your energy, power and focus so that you are wide open to the field of possibilities and flow is a daily way of life, rather than feeling pressure to constantly be hustling for results.

From this place you are so much more potent and so much more is possible with ease and joy!

What’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s what makes the practical stick.

You can believe in attraction principles but if you are still holding beliefs and energy that hold you back from speaking your message and passion fully, sharing your truth, being visible and actually making great money…then all the positive thinking won’t really work…or it’s working a very low level.

So much more is possible for you.

Believe me, I’m a huge Law of Attraction fan and have been for decades. I’ve always done well in my business….but I’ve also always had bigger dreams of changing more people’s lives and making an even bigger difference. Of making bigger money so I can fund my dreams of travel, a beautiful house by the water and knowing I’m going into retirement years (whatever THAT means) with loads of options instead of limited possibilities. The more I clear my disempowering beliefs, calm my nervous system and align my image of being a woman who lives by the water (for example)…well, that’s what I’m stepping into at the end of the summer!

The opportunities, the synchronicities, the ideas and the inner power and courage to create opens up!

If you are ready to immerse in shifting your field of energy – inside and out and creating the business and life of your dreams..let’s talk about working together!

I have an opening for one private client in July. This could be you!

This is about allowing your Souls Work. Stop listening to all the “shoulds & hustle” messages . Let’s be more discerning about your marketing strategies and business model.

Let’s start with how to calm your nervous system so you are in alignment with your thoughts, choices and actions for a more fuller success…and let’s face it…it’s way more fun too!

Together we can liberate your voice, power, and mission so you can grow a business that provides you the freedom you desire, meaningful work and the income to fund your dreams.

I specialize in working with passionate ripple makers, who are good at their work, and want to change more lives without creating a maddening marketing machine, but know you’re playing small and can’t quite figure out their way around that!

Reach out and we will set up a time to talk about your Soul Work, your Infinite Field, shifting the blocks and let’s dive into what’s possible! (just send me an email!)


Opportunities to Connect, Create & Grow with Laura

June

Thursday, June 17
2pm ET
Interview Series and Podcast guest Mastering Your Money Mindset Series

Want to join us for a conversation about Money & Business? Dr. Davia Shepherd is interviewing me as part of her Mastering Your Money Mindset series. I can’t wait to share more on Thursday, 6/17, at 2pm ET!
Register here!

Friday, June 18
Get It Done Day! Virtual Retreat
Come join us! My clients LOVE this!
Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea 
– Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.

{Marketing Magic} Consistently create content your Soul Tribe Loves – easily!

Welcome to a fresh new week of possibilities!

We are definitely seeing signs of spring and warmer weather here in Georgia. Which means, I am getting pulled to be outside more and more every day and less time behind my lovely computer.

As the warmer weather approaches, and hopefully, we see signs of things opening up again, you are going to want to find ways to be even more efficient with creating authentic content for your newsletter, blog and social media – so you can enjoy being outside more!

So today’s article is about “How To Consistently Create Great Content Your Soul Tribe Loves…without losing your mind!”

I hope this helps you to create amazing content – quick! (and that your content really resonates, is inspirational, practical and engaging!)

May you be inspired and today’s Marketing Magic sparks creative ideas for you!

(Oh, in case you noticed…I’ve changed my newsletter to be called Marketing Magic – since that is what so many of my clients keep calling it anyway!)

I hope you have a beautiful, and creative week of much ripple making success!\


How To Consistently Create Great Content Your Soul Tribe Loves…without losing your mind!

I get asked all of the time, how do you create so much?

I am one of those people who see fascinating and creative ideas everywhere. But even I get stuck for ideas and feel the pressure of feeding the never ending opportunities for content. Think: your blog, in your newsletter, on your videos, speaking at events and on social media! Whew!

This year I am making a big shift in my business and with my clients. It’s all about Simply and Amplify.

You can’t be everywhere without losing your mind…or having a much bigger team. So, a great start to amplify your impact is to do fewer things really well.

I’m sharing my list of the top 7 tips for how to create content your Soul Tribe will love…while staying sane!

1. Schedule Time for Publishing and Creating

You need to create a schedule for both. Without a publishing schedule then you are either going to feel like you constantly “should” be putting stuff out there (read: endless pressure!), or you’ll never get around to putting anything out there at all.

This week I worked with a client on her content plan which looks like this: Publish a weekly email message on Sunday and then Monday and Thursday in her Facebook group. Everything else becomes a bonus! And she can let go of feeling overwhelmed and know when she is successful.

To support your publishing schedule you’ll also want to schedule time to create. It doesn’t happen in and around your client work very well. Schedule an hour or two to write, create, or shoot. Actually put it on your calendar! I have an event on my g-calendar that is called “Creating Time.”

Surprisingly having a little bit of “delightful discipline” can take the pressure off and create more freedom from stress and pressure.

2. Marketing Idea Journal

This is one of my favorite things! All of my clients learn about creating a Marketing Idea Journal when we start work together.

This is where at the end of each day you review your calls with clients and colleagues and make notes on what you talked about – including common topics, questions, what resources did you share, what are common dreams and challenges.

When you are ready to write or record – you have a handy list of super relevant topics that your Soul Tribe has already asked you about.

No more staring at a blank screen! And…you already know it’s what they want!

3. Recycle, Upcycle

It’s totally ok, in fact, it’s even smart to reuse content. Or take one step from a 6 step list and create a piece of content about it.

Share it in new ways – if it was an article, then you can make it into a video. If it was a video then make a tip into a photo quote.

4. Simplify

Don’t think you have to be everywhere. It will drain your energy trying to on every platform and to try to maximize every marketing strategy. Pick one social media platform and do that really well.

Decide on one main Beacon Marketing Strategy (an evergreen, ongoing marketing strategy like a podcast, video channel or weekly email tips) and focus all of your time, attention and creativity into building that one main thing and giving the members of your Soul Tribe an amazing experience that will keep them craving more!

5. Use someone else’s content

When you are at a loss or under a time crunch, you can share content from a favorite teacher or mentor (with credit of course) or even buy some PLR (public license rights) content to use when you can’t think of any ideas. Just remember to use their content like a starter mix – add your own flavor and personality to it so it’s not so generic.

If you are a coach, try the smart and easy to use content at CoachGlue.com. As an example, you can get 10 blog posts about vision boards that you can use on your own blog or in your newsletter Easy, peasy!

6. Creative flow

You can intentionally cultivate your creative flow of ideas and increase your productivity without losing your soul and sacrificing your life. Practicing daily success rituals to get your flow, creativity and focus activated is one of my favorite things to incorporate into my day. Just the simple act of lighting a candle and putting on some chant music signals to my body that it’s time to write!

You can get other ideas for daily success rituals with my free ebook, Daily Flow Rituals, 90 Ideas for how to infuse your day with calm, clarity and creativity.

I’d love to hear which of these tips is your favorite!


Are you a Ripple Maker?

Private coaching opportunity for Creative Inspirational Leaders

If you’d like to increase your Ripple Making impact, I have an opening for a new private coaching client. I work with coaches, healers, and transformational leaders who want to spread their Soul Work using creative, soul-nourishing, marketing that makes a difference.

And it’s so much more than that…there’s the outward-facing conscious marketing, inward business systems, and deep dive into shifting those Sacred Shadows that keep you and your business small.

If you’d like to set up a Creative Consultation to share about what you are up to and how I can best help you, reply here.


Opportunities to Create & Grow with Laura

March

March 22 – 26
Keep On Going! Marketing, Money and Mojo Summit with Marie Fratoni
I’ll be talking about Discovering your Soul Voice and Unlocking Your Power Within along with other really amazing business women. Get in on the goodness here!

Friday, March 26
Get It Done Day! Virtual Retreat
Get Stuff done that matters – together!
Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

April

Thursday, April 8
Free Your Creativity

Special workshop for clients only. I love giving surprise opportunities!

May

Creating from Flow
We start may 10th!
This is a special six month program for Creative Transformational Leaders (that’s YOU) You’ll create a Passion Project to expand your business while cultivating Flow in your life and business. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

 

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea
It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know the details when I feel comfortable enough to move forward!


PS: Client Love from George Herrick, Soul Deep Living

Laura is as clear-sighted and visionary as a mythic Greek oracle.

I have had the good fortune to work with Laura West as my coach for several years. Whether working on a short-term goal or on a bigger picture such as my business, Laura holds the energy, vision and focus powerfully. At the same time, she is adept at guiding me like a Sherpa through whatever pitfalls, crags and wrong turns life brings as I climb to the peak of my dreams.

While expertly guiding me, Laura is also a compassionate witness to my process. She has the patience to listen to my frustrations, mental and emotional blocks, and self-judgments without ever losing sight of the work we are doing and why we are doing it. She has an uncanny ability to help me find the gold in my real or imagined limitations so I can learn and grow from them, such as showing me how to turn the healing of my own life struggles and challenges, such as my recovery from addiction, into opportunities to help others heal from theirs.

Laura gently but firmly prods me to embrace my own creative abilities, expand them, and lift them up in service to others. Her creativity is never limited to how to do something, but always includes why to do it, when is the best timing, who it may benefit and what else can be done to follow-up or complete the original goal.

Laura is as clear-sighted and visionary as a mythic Greek oracle. When my vision gets distracted by the glitter of fancy, complicated ideas, she sees a way to add punch to my message through simplicity. When I get sheepish about my message, and think small and limited, she deftly guides me to take the risk of being bigger than I thought I could be.

I can’t speak highly enough of Laura, her insights, her creativity, her down-to-Earth practicality and her compassionate and clear-headed wisdom. She has been a great gift for me, my life and my business.

2020’s Theme: Dancing on a Moving Surf Board

Does that describe how you’ve been feeling in 2020? Day-to-day having that feeling like you’re dancing on a moving surf board? Trying to learn new moves while the board is slipping underneath you and over the buoyant waves – they just keep a ‘coming!


That’s what 2020 has felt like for me and most of the people I talk with.

We’ve all heard that change is the one constant. But that doesn’t do justice to describing the feelings and challenge of living with the constant waves of change and uncertainty as we have been doing all year.

While we may see some signs of hope on the horizon, the fast pace of change isn’t going to stop. Everything I read and listen to says that the certainty is – change + fast.

So how do we adjust? How do we get uber grounded and ramp up our resiliency so we can lead, grow our business and create those positive ripples we know are in our heart to create?

And still acknowledge that the toll it takes to keep navigating these turbulent waters?


Starting next week I’m going to be sharing a short video series to talk about this and what do we as solopreneurs do to thrive in this newly evolving environment.

Meanwhile, I’d love to hear from you if you have a few moments…

How’s your dancing on a moving surf board going in your life and business?

What’s working?


What are you worried about?


What’s not working?