by Laura West
Follow Up.
Every business coach talks about how important it is.
And yet there’s so much resistance with it.
Why is that?
First, I know many of us don’t want to look (or feel) salesy or pushy.
We also don’t know who is appropriate to follow up with.
Or how many times can we follow up before we enter the salesy territory?
Most clients when they first come to me have a Follow Up Strategy that looks something like this…
- Meet someone.
- You get their business card.
- If they said specifically they want to talk about working with you then you call or email them. Once.
- If they are just a great person and you’re not sure if they are ready for your services or might just be a referral partner… you put their card on your desk on the pile. You know… the pile of other business cards where you intend to follow up… one day…