{Marketing Magic} Letting Go to Move Forward

Welcome to a fresh new week and month!

Can you believe it’s April already? It feels like 2021 drank a Red Bull as the calendar is speeds along. Actually, while the calendar zips along, it feels like the rest of us are like horses waiting to run the derby…so close to freedom!

Can you feel that expansion energy calling you too? That desire to be free, to be at choice to go where you want, when you want and how you want…or not.

I’m feeling it for sure. I’ve been living in a small town with my Dad since my mom passed early last year. I thought it was going to be for the summer and well, again, the calendar is zipping by! It’s been incredibly special to spend this time with my dad and I can feel the call.

The next chapter of my life is calling to be written.

My Future Self – she definitely lives the Salt Life, near the ocean, around water. I’ve planned a visit to my home town of Virginia Beach to check out what’s possible and see how it would feel to come back creating anew. I have a couple of other places in mind I want to check out but that place still has a strong pull for me.

What I know is that to move forward you have to let go of where you are now. To write the new chapter, you have to finish this chapter and be satisfied with it so you can move into a new world of possibilities.

Today’s message is about letting go to move forward.

I hope you enjoy and that it inspires you to let go and start a new chapter in your business or your life!

May you have a beautiful, and creative week of much ripple making success!

Letting Go To Move Forward

You can’t move forward while hanging onto the side.

We know this logically, right? It’s physically impossible to walk forward without leaving the spot where you were standing.

And yet, when it comes to making big decisions, saying yes to big Passion Projects – we can forget this. We try to stretch into the new thing, while having a death grip on where we are at…waiting for that guarantee that we will succeed in the new project before we let go.

There is no guarantee.

There is no guarantee that it will work out. That you’ll be happier. That you’ll be successful.

There is a risk and we have to find that deep inner well of courage to loosen the grip.

You have a vision, for that new business, new program or big life adventure but you can’t always see the whole path for how to get there. Rarely will you see each step to take along the way before you take them.

Not until you take a step forward will the next stepping stone become clear.

Last week I was working with a client during his Creative Business Retreat. He has a successful consulting business in an area where he has decades of expertise. But he’s not feeling alive, engaged, and certainly not like the adventurous self he knows is inside of him bursting to get out.

He has been holding onto a dream of a coaching and retreat business for leaders for a few years. He wants to take men into the wild for a fly fishing adventure accompanied by reflection, real conversation while creating an experience where they can figure out what’s missing in their own lives so they can feel fully alive again.

Visioning the new business venture is powerful, but it’s not enough to move you through the inertia.

Identifying what you need to let go of is an important part of the process of moving into the new.

Sometimes there are real pieces that you will let go.

I’m looking at moving to a place by the ocean. In reality, I am letting go of my Atlanta hometown where my kids grew up. I am moving further away from my two sons. That is reality.

The bigger part of letting go is identifying the stories we make up about the reality.

Like that my boys will forget me if I move further away. Or that I am somehow a “bad mom” for moving away. (Meanwhile, they are cheering me on and are excited to have a place by the water to visit!)

This applies to business, too.

If you want to write a book, then you have to let go of the old image you have of yourself as someone who plays within a certain playing field – not shining too brightly, you don’t have anything unique to say or who am I to write a book?

You have to let go of “I want to write a book” and step into “I am writing a book.” It sounds obvious and yet this identify shift is profound.

As you identify what you need to let go of then you can start feeding the expansion. This is where all the visioning, Energy JAMs, and taking baby steps comes into play.

What is your next Passion Project? What do you need to let go of to embrace this fully?

Then let’s start feeding the Expansion!

Join me in the Joyful Business Studio this week!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

Wednesday we have our monthly workshop. It’s all about how to Simplify and Amplify. I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now –you can get in on this Wednesday’s workshop AND you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!

Opportunities to Create & Grow with Laura


Wednesday, April 7
Joyful Business Studio
This month’s workshop: Simplify. Amplify.

Join me in the studio for this month’s workshop on Simplify. Amplify. You’ll get to learn how to apply this to your business and leave our zoom gathering with a plan for your business! This is an amazing supportive community! You can join the monthly membership program here.

Thursday, April 8
Joyful Business Sandbox:
Unlock Your Creativity in your Business!

Special workshop for clients only. I love giving surprise opportunities!


Creating from Flow
We start May 10th!
This is a special five month program for Big Ripple Makers (that’s YOU)! The theme of this Flow program is about attracting and receiving abundance. You’ll create a Passion Project to expand your business while cultivating Flow to open up your intuition and deep creativity. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more! Details coming soon!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!


Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!


October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house
The Creative Business Retreat by-the-Sea is back! This will be a place to fill up your soul and spirit of you and your business! I already have half of the spots spoken for in this small intimate retreat. If you want to be on the notification list then just reply to this email and I’ll share the details with you soon!

PS: Soul Nourishing Affirmation:

I am a woman who is guiding by her Wild Creative Heart!

{Marketing Magic} Consistently create content your Soul Tribe Loves – easily!

Welcome to a fresh new week of possibilities!

We are definitely seeing signs of spring and warmer weather here in Georgia. Which means, I am getting pulled to be outside more and more every day and less time behind my lovely computer.

As the warmer weather approaches, and hopefully, we see signs of things opening up again, you are going to want to find ways to be even more efficient with creating authentic content for your newsletter, blog and social media – so you can enjoy being outside more!

So today’s article is about “How To Consistently Create Great Content Your Soul Tribe Loves…without losing your mind!”

I hope this helps you to create amazing content – quick! (and that your content really resonates, is inspirational, practical and engaging!)

May you be inspired and today’s Marketing Magic sparks creative ideas for you!

(Oh, in case you noticed…I’ve changed my newsletter to be called Marketing Magic – since that is what so many of my clients keep calling it anyway!)

I hope you have a beautiful, and creative week of much ripple making success!\

How To Consistently Create Great Content Your Soul Tribe Loves…without losing your mind!

I get asked all of the time, how do you create so much?

I am one of those people who see fascinating and creative ideas everywhere. But even I get stuck for ideas and feel the pressure of feeding the never ending opportunities for content. Think: your blog, in your newsletter, on your videos, speaking at events and on social media! Whew!

This year I am making a big shift in my business and with my clients. It’s all about Simply and Amplify.

You can’t be everywhere without losing your mind…or having a much bigger team. So, a great start to amplify your impact is to do fewer things really well.

I’m sharing my list of the top 7 tips for how to create content your Soul Tribe will love…while staying sane!

1. Schedule Time for Publishing and Creating

You need to create a schedule for both. Without a publishing schedule then you are either going to feel like you constantly “should” be putting stuff out there (read: endless pressure!), or you’ll never get around to putting anything out there at all.

This week I worked with a client on her content plan which looks like this: Publish a weekly email message on Sunday and then Monday and Thursday in her Facebook group. Everything else becomes a bonus! And she can let go of feeling overwhelmed and know when she is successful.

To support your publishing schedule you’ll also want to schedule time to create. It doesn’t happen in and around your client work very well. Schedule an hour or two to write, create, or shoot. Actually put it on your calendar! I have an event on my g-calendar that is called “Creating Time.”

Surprisingly having a little bit of “delightful discipline” can take the pressure off and create more freedom from stress and pressure.

2. Marketing Idea Journal

This is one of my favorite things! All of my clients learn about creating a Marketing Idea Journal when we start work together.

This is where at the end of each day you review your calls with clients and colleagues and make notes on what you talked about – including common topics, questions, what resources did you share, what are common dreams and challenges.

When you are ready to write or record – you have a handy list of super relevant topics that your Soul Tribe has already asked you about.

No more staring at a blank screen! And…you already know it’s what they want!

3. Recycle, Upcycle

It’s totally ok, in fact, it’s even smart to reuse content. Or take one step from a 6 step list and create a piece of content about it.

Share it in new ways – if it was an article, then you can make it into a video. If it was a video then make a tip into a photo quote.

4. Simplify

Don’t think you have to be everywhere. It will drain your energy trying to on every platform and to try to maximize every marketing strategy. Pick one social media platform and do that really well.

Decide on one main Beacon Marketing Strategy (an evergreen, ongoing marketing strategy like a podcast, video channel or weekly email tips) and focus all of your time, attention and creativity into building that one main thing and giving the members of your Soul Tribe an amazing experience that will keep them craving more!

5. Use someone else’s content

When you are at a loss or under a time crunch, you can share content from a favorite teacher or mentor (with credit of course) or even buy some PLR (public license rights) content to use when you can’t think of any ideas. Just remember to use their content like a starter mix – add your own flavor and personality to it so it’s not so generic.

If you are a coach, try the smart and easy to use content at CoachGlue.com. As an example, you can get 10 blog posts about vision boards that you can use on your own blog or in your newsletter Easy, peasy!

6. Creative flow

You can intentionally cultivate your creative flow of ideas and increase your productivity without losing your soul and sacrificing your life. Practicing daily success rituals to get your flow, creativity and focus activated is one of my favorite things to incorporate into my day. Just the simple act of lighting a candle and putting on some chant music signals to my body that it’s time to write!

You can get other ideas for daily success rituals with my free ebook, Daily Flow Rituals, 90 Ideas for how to infuse your day with calm, clarity and creativity.

I’d love to hear which of these tips is your favorite!

Are you a Ripple Maker?

Private coaching opportunity for Creative Inspirational Leaders

If you’d like to increase your Ripple Making impact, I have an opening for a new private coaching client. I work with coaches, healers, and transformational leaders who want to spread their Soul Work using creative, soul-nourishing, marketing that makes a difference.

And it’s so much more than that…there’s the outward-facing conscious marketing, inward business systems, and deep dive into shifting those Sacred Shadows that keep you and your business small.

If you’d like to set up a Creative Consultation to share about what you are up to and how I can best help you, reply here.

Opportunities to Create & Grow with Laura


March 22 – 26
Keep On Going! Marketing, Money and Mojo Summit with Marie Fratoni
I’ll be talking about Discovering your Soul Voice and Unlocking Your Power Within along with other really amazing business women. Get in on the goodness here!

Friday, March 26
Get It Done Day! Virtual Retreat
Get Stuff done that matters – together!
Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!


Thursday, April 8
Free Your Creativity

Special workshop for clients only. I love giving surprise opportunities!


Creating from Flow
We start may 10th!
This is a special six month program for Creative Transformational Leaders (that’s YOU) You’ll create a Passion Project to expand your business while cultivating Flow in your life and business. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!


Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!


October 20-23
Creative Retreat by-the-Sea
It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know the details when I feel comfortable enough to move forward!

PS: Client Love from George Herrick, Soul Deep Living

Laura is as clear-sighted and visionary as a mythic Greek oracle.

I have had the good fortune to work with Laura West as my coach for several years. Whether working on a short-term goal or on a bigger picture such as my business, Laura holds the energy, vision and focus powerfully. At the same time, she is adept at guiding me like a Sherpa through whatever pitfalls, crags and wrong turns life brings as I climb to the peak of my dreams.

While expertly guiding me, Laura is also a compassionate witness to my process. She has the patience to listen to my frustrations, mental and emotional blocks, and self-judgments without ever losing sight of the work we are doing and why we are doing it. She has an uncanny ability to help me find the gold in my real or imagined limitations so I can learn and grow from them, such as showing me how to turn the healing of my own life struggles and challenges, such as my recovery from addiction, into opportunities to help others heal from theirs.

Laura gently but firmly prods me to embrace my own creative abilities, expand them, and lift them up in service to others. Her creativity is never limited to how to do something, but always includes why to do it, when is the best timing, who it may benefit and what else can be done to follow-up or complete the original goal.

Laura is as clear-sighted and visionary as a mythic Greek oracle. When my vision gets distracted by the glitter of fancy, complicated ideas, she sees a way to add punch to my message through simplicity. When I get sheepish about my message, and think small and limited, she deftly guides me to take the risk of being bigger than I thought I could be.

I can’t speak highly enough of Laura, her insights, her creativity, her down-to-Earth practicality and her compassionate and clear-headed wisdom. She has been a great gift for me, my life and my business.

Fun Friday: Use your imagination for good

Hello & Happy Friday!

I wanted to pop in with some inspiring Friday energy to remind you of how amazingly powerful you are!

Your imagination creates dreams, visions and whole new worlds of possibilities.

Remember to use that imagination for good!

May your Friday fun energy spill over into the weekend!