Are You Putting Too Much Content Into Your Products?

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LauraWestCreativeDoodles-297x300Can I just say… “I’m guilty!”

I’ve done it plenty of times and it is all in the spirit of wanting to help a customer.

You put everything you have on a subject into an article, ebook, products or webinar even though you are thinking…wow, this is a lot of information!

What’s the harm? you say.

Well, your wonderfully generous spirit soon turns into confusion, overwhelm and frustration for your client.

When a potential customer reads, sees or hears your message they get inspired or excited about what you are up to. Then they buy your product or come to your program.  You have created a relationship of engagement and trust.   When you are generous with your content and expertise they are still feeling good.

But there is this moment when it shifts…when your content becomes too much for them to consume.  It tilts over that bell curve into overwhelm and then they feel stuck.  They stop consuming your program and then they feel guilty or like a failure.  They feel like something is wrong with them that they don’t get it or can’t keep up…

You’ve put too much content into your product…

They may still love you…but they stop reading or watching your content because they have hit overwhelm or worse yet doubt. The real kicker is that then they won’t buy anything else from you for a while because they still need to finish this work.

I would venture to say that you could pull back on the content you deliver and it would still be plenty for someone to experience your work and create results.

How to get your customer through overwhelm

If you just can’t help being a generous spirit I have are several recommendations for you to help your customers consume your generous content and not get frustrated:

  • Break down your content into bite-size action steps.  Create steps that are do-able and achievable.
  • Develop checklists to help your customers keep track of their progress and action steps.
  • Devote time on a call or in a program to actually do an exercise so they get “into “ action and they aren’t just learning about stuff to do.
  • I do this one a lot – Give them success tips. Let them know how to get started, give them a jumpstart guide or tips for what to do when you get stuck.
  • You can also include “Get It Done Days” where everyone works on going through the product or program, offer open office hours for spot coaching and mentoring, or  Q & A time to help them do the work not just read over the work.

Make sure to look over your content creation and see if you can focus on smaller doable information.  Then develop some ways that you can help someone go through your program or content more successfully by taking out the overwhelm and getting them into action sooner and easier!

Let me know if you ever have customers who love you but get overwhelmed or stuck.  Also, I’d love to hear ways you help your customers consume your information easily and quickly.

Creating Your Creative Thought Leader Content – Our Next Creative Marketing Module is ready!

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I’ve just published the next Creative Marketing Module in the Business Fusion Studio… are you ready?

With this month’s module, you’ll receive an interactive, step-by-step workbook and audio series, along with an introductory video to help you: Create Your Creative Thought Leader Content.

 

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Aren’t you ready to let loose your unique style… your Creative Thought Leadership? I know you have amazing experiences, information, resources, wisdom, and tools to share.

Here’s the kicker: How do you get your “amazingness” out of your head and into the world? So that you can reach the people you are meant to help with your truly unique brilliance?

Find out how with this Creative Marketing Module. I’ve designed 10 Creative Thought Leadership Exercises to take you step by step to write, mindmap, journal, and basically… to excavate your amazingness!

Here’s a glimpse at the 10 Exercises to help you go rich and deep into your Expertise and Content:

  • Explore Your Creative Thought Leadership
  • What Pisses You Off?
  • Imagine You’ve Won Your Own TV Show!
  • Creating How-To Content
  • 50 Favorite Resources
  • Go Deep with 100 Questions
  • Be Brave – Why Won’t They Hire You?
  • What Are the Current Events?
  • Your Key Topics & Quotes From Other Experts
  • Top 10 Classic Topics

Every Creative Module comes with multi-media learning within the module where I demonstrate examples through audios… plus you get worksheets for each exercise, as well as the complete workbook for creating kick-ass content (as well as shifting how you see yourself and your clients).

You can get just this Creative Module and all its rich lessons for only $47

Go here for details.

Or you can get the All-Access Pass to the entire 8 months of Business Fusion Studio.

Check out the All-Access Pass on the Business Fusion Studio site.

This is one of the best Creative Modules yet! You won’t want to miss out on these creative and fun exercises to help you uncover and share all your brilliance! Isn’t it time?

Join us at the Business Fusion Studio!

En-JOY!

Laura

Create Easy Photo Tips & Quotes for Social Media – Our Next Creative Marketing Module is ready!

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The next Creative Module in the Business Fusion Studio is ready for you!

I’m so thrilled to share my next Creative Marketing Module with you: Create Easy Photo Tips & Quotes for Social Media.

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You’ve seen these Photo Quotes all over Facebook and Pinterest. We all love them! They’re easy to share and are hugely viral – because they’re visual, compelling, and so easy to share.

In this Creative Marketing Module, I’ll share with you

  • How to create Photo Quotes – easily! You don’t have to have big, expensive graphic programs – or artistic ability
  • Where to find great graphics
  • What to include in these Photo Quotes to make them engaging & compelling
  • 9 qualities to help you create Visual Buzz instead of Visual Boring!
  • Easy tips and tricks to get started right away making Photo Quotes
  • Tons of Photo Quote ideas, inspiration, and examples – 3 videos!
  • How to make sure you include your Guiding Goals
  • Resources for graphics, photo backgrounds, and software for easy-to-create graphics

Every Creative Module comes with multi-media learning within the module where I demonstrate examples through videos… plus you get worksheets, how-to instructions, supplies, and sometimes even a bonus feature!

You can get just this Creative Module and all its rich lessons for only $47, or you can get the All-Access Pass to the Business Fusion Studio, which includes 16 Creative Modules, 8 more Creative Tools from awesome Guest Business Muses, and a live monthly call with me. Special pricing on the All-Access Pass ends soon!

 

Check out the details on the Business Fusion Studio site.

 

Come on in and be inspired in your marketing by learning how to create amazing (and easy!) Photo Quotes in the Business Fusion Studio!

En-JOY!

Laura