{Marketing Magic} Easy and Smart Summer Marketing

Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity in your business!

I hope you are enjoying your summer time!

I’ve taken many walks – by the lake here and down on the beautiful trails with friends in Atlanta. We also have an abundance of watermelons, cantaloupes, blueberries and peaches! I made my first peach cobbler too!

If you’re like me, you’re looking for each ways to keep your business growing while enjoying some relaxation. Read today’s article for ideas for easy and simple ways to create content for social media, video or your newsletters…from content you already have!

That way you can keep connected to your Soul Tribe AND enjoy your own fruits of the summer!

I also recorded a special video with some additional ideas for creating from what you already have. That video is available over in my Facebook Group. See below for that link too!

Last but not least…if you are looking for a business community to connect into so you aren’t on this entrepreneur journey alone…join us over in the Joyful Business Studio.

There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Easy and Smart Summer Marketing – Use What You Already Have Created!

In this weird summer of kinda sorta post covid coming out – but maybe we shouldn’t energy…I’m sure no matter how you are feeling about getting out this summer, you are probably feeling that pull of the I-wanna-take-it-easy-summer-energy!

I also know you’ve spent a lot of time and energy growing your business and you don’t want to lose the Flowmentum created so far.

It’s important to stay in touch and stay visible with your Soul Tribe community and yet there is a way to do it that’ll take minimal effort and maximum impact. This is all part of my new Simply. Amplify. approach to marketing.

One of the easiest summer keep-in-touch method is to use content you already have created. I tend to forget all the good, rich content I’ve created for years! How about you?

Here’s some places to look…

  1. Past articles and newsletters – it’s totally ok to recycle or as I like to call it Upcycle! Use something old and give it a new polish! Pull out an old article and make it relevant to your current message or these current times.
  2. Pull out content bites from a class – Every class you teach or when you coach is loaded with content ideas! You can look over your outline and pull out an idea or get your class transcribed at HappyScribe.com. You can usually get 3 – 10 ideas for one article, blog post or live video. Super easy!
  3. Content from speaking engagements – Remember this past year how all meetings and organizations went virtual? The great news is most of those zoom meetings were recorded. Go through the recording (or get your part of the presentation transcribed) and pull out your A-mazing ready-to-go content!
  4. Revive your book or ebook – Remember that book you wrote a few years back or that collaborative chapter you contributed to a book? Many of my clients who have written a book have a tendency to think that once they’ve published – it it’s time to move on. There is a goldmine of content inside! Pull it out and use a content piece from each chapter. You can turn it into easy and quick tips, articles and posts AND it might renew interest in your book too!

For more ideas on how to use what you’ve already created you can watch my Joyful Business Show! It’s available in my Joyful Business Community Facebook group.

Let me know how it goes! I love to hear what easy and simple ideas this article inspired for your creative productivity this summer!


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

Stop winging your content! This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

August 23
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

I love feeling so creative and productive.

I am a woman who makes money while I have fun!

I’m tapped in, turned on and totally aligned with sharing my message!

Are You Putting Too Much Content Into Your Products?

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LauraWestCreativeDoodles-297x300Can I just say… “I’m guilty!”

I’ve done it plenty of times and it is all in the spirit of wanting to help a customer.

You put everything you have on a subject into an article, ebook, products or webinar even though you are thinking…wow, this is a lot of information!

What’s the harm? you say.

Well, your wonderfully generous spirit soon turns into confusion, overwhelm and frustration for your client.

When a potential customer reads, sees or hears your message they get inspired or excited about what you are up to. Then they buy your product or come to your program.  You have created a relationship of engagement and trust.   When you are generous with your content and expertise they are still feeling good.

But there is this moment when it shifts…when your content becomes too much for them to consume.  It tilts over that bell curve into overwhelm and then they feel stuck.  They stop consuming your program and then they feel guilty or like a failure.  They feel like something is wrong with them that they don’t get it or can’t keep up…

You’ve put too much content into your product…

They may still love you…but they stop reading or watching your content because they have hit overwhelm or worse yet doubt. The real kicker is that then they won’t buy anything else from you for a while because they still need to finish this work.

I would venture to say that you could pull back on the content you deliver and it would still be plenty for someone to experience your work and create results.

How to get your customer through overwhelm

If you just can’t help being a generous spirit I have are several recommendations for you to help your customers consume your generous content and not get frustrated:

  • Break down your content into bite-size action steps.  Create steps that are do-able and achievable.
  • Develop checklists to help your customers keep track of their progress and action steps.
  • Devote time on a call or in a program to actually do an exercise so they get “into “ action and they aren’t just learning about stuff to do.
  • I do this one a lot – Give them success tips. Let them know how to get started, give them a jumpstart guide or tips for what to do when you get stuck.
  • You can also include “Get It Done Days” where everyone works on going through the product or program, offer open office hours for spot coaching and mentoring, or  Q & A time to help them do the work not just read over the work.

Make sure to look over your content creation and see if you can focus on smaller doable information.  Then develop some ways that you can help someone go through your program or content more successfully by taking out the overwhelm and getting them into action sooner and easier!

Let me know if you ever have customers who love you but get overwhelmed or stuck.  Also, I’d love to hear ways you help your customers consume your information easily and quickly.

Creating Your Creative Thought Leader Content – Our Next Creative Marketing Module is ready!

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I’ve just published the next Creative Marketing Module in the Business Fusion Studio… are you ready?

With this month’s module, you’ll receive an interactive, step-by-step workbook and audio series, along with an introductory video to help you: Create Your Creative Thought Leader Content.

 

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Aren’t you ready to let loose your unique style… your Creative Thought Leadership? I know you have amazing experiences, information, resources, wisdom, and tools to share.

Here’s the kicker: How do you get your “amazingness” out of your head and into the world? So that you can reach the people you are meant to help with your truly unique brilliance?

Find out how with this Creative Marketing Module. I’ve designed 10 Creative Thought Leadership Exercises to take you step by step to write, mindmap, journal, and basically… to excavate your amazingness!

Here’s a glimpse at the 10 Exercises to help you go rich and deep into your Expertise and Content:

  • Explore Your Creative Thought Leadership
  • What Pisses You Off?
  • Imagine You’ve Won Your Own TV Show!
  • Creating How-To Content
  • 50 Favorite Resources
  • Go Deep with 100 Questions
  • Be Brave – Why Won’t They Hire You?
  • What Are the Current Events?
  • Your Key Topics & Quotes From Other Experts
  • Top 10 Classic Topics

Every Creative Module comes with multi-media learning within the module where I demonstrate examples through audios… plus you get worksheets for each exercise, as well as the complete workbook for creating kick-ass content (as well as shifting how you see yourself and your clients).

You can get just this Creative Module and all its rich lessons for only $47

Go here for details.

Or you can get the All-Access Pass to the entire 8 months of Business Fusion Studio.

Check out the All-Access Pass on the Business Fusion Studio site.

This is one of the best Creative Modules yet! You won’t want to miss out on these creative and fun exercises to help you uncover and share all your brilliance! Isn’t it time?

Join us at the Business Fusion Studio!

En-JOY!

Laura