{Marketing Magic} Are you Excited about Your Offer?

Hello & Welcome to a fresh new week!

My question for you today is, “Are you excited about your main offer?”

Take a moment to check and see if you are feeling enthusiastic about your main package or service. Are you excited about sharing it? If not, why would your clients be? LOL, seriously though.

Know that if YOU are excited, it’s being communicated through your energy, presence and actions(or lack of!). Read on to see what could be happening for you and what to do.

Stay tuned for something special this week…it’s my birthday week and I am excited to share with you my newest vibe shifting product on my birthday! Watch for emails coming from me on Thursday!

Wishing you a week filled with joy, delight, imperfect actions aligned with your soul!


Are you Excited about Your Offer?

Are you excited about your main service, package or offer?

If not, what’s going on? It’s time to get curious because if you’re not excited then how in the world do you expect to attract clients?

If you find yourself uninspired or even forgetting what your main service is then you definitely want to check in with these four common energy blocks. Then commit to making changes.

Your energy, presence and leadership make a difference!

#1: Is your main offer outdated?

Has the industry changed significantly? Well, actually, what industry hasn’t changed significantly after the last year we’ve all had?

Take a look at your offer and see how you could update what your client’s problems, struggles and aspirations are. Do they have new dreams that they were ignoring before the pandemic and now they can’t ignore any longer? It’s time to include that new yearning and hunger!

People and companies are looking for more support with emotional agility, resiliency and stress management as we all adjust to this new way of being with uncertainty and rapid changes. What could you add to your package to help address these needs. Think: bonus meditations, mindfulness tools, emotional resiliency apps.

Many people are finally at the point where they can no longer compromise their values, gifts and passions. There’s a big opportunity to help your clients get clear on what those inner motivations are and add these components to your offers in a way that makes your work even deeper and the transformation even greater.

#2: You’ve outgrown your Main Offer.

Maybe your core service doesn’t reflect the work you do now. It worked a couple of years ago, but now you’ve changed. Your business evolves as you grow and evolve in your expertise and your Unique Beautiful Brilliance.

For example, if you are studying intuition and spirituality and your offer is 100% practical, then there is going to be a disconnect.

Perhaps you’ve been focusing on bringing more creativity into your life and business and you see there is an opportunity to bring a more creative approach into your business. Make sure you include what this new depth will add to your client’s transformation and results.

#3: Your Best Client Ever (BCE) has changed.

It’s common for your clients to shift and change as your business grows. One of my clients is a Leadership Coach who started out working with professional women. It evolved into a specialty for women in top healthcare roles. Her packages and programs have changed to be more specific for their struggles, opportunities and dreams – both in her descriptions and also by what she includes in her packages.

It’s common when you first start out that you focus on one niche or type of client and then as you become more aware of your passions, strengths, and soul’s path that your clarity about your Best Client Ever increases and you see your sweet spot of impact…and income!

#4: Sometimes you are just bored.

Have you been doing it so long that you get bored with it even though the clients keep coming? You might love your clients but be a bit bored with the same thing over and over.

Now is the time to give your package a makeover! What would make it more engaging for YOU? If you’re not sure – go back and look at the other options above! Your answer is probably that you’ve evolved, your interests, focus and passions have shifted or your clients have.

Now is an ideal time to make a big leap! Create a Dream Offer – You know that package you’ve only dreamed about sharing? Including a retreat to a beautiful location, or like one of my clients who wanted to take men on fishing trips – get them away from work and daily pressures to talk about what really matters. Adding in an intuitive reading, partnering with a colleague who has another expertise.

What would your Dream Offer look like?

So, back to the original question. Are you excited about your Main Offer? If not, what’s going on…don’t let it keep drifting. It’s time to get creative and make a change!

It’ll make you more alive in your business again – which is the uber client attractor factor!


Are you ready to work with a business coach…who isn’t like any other business coach around?

Isn’t it time to let go of the internal pressure of hustling, grinding and trying to fit into someone else’s idea of what you SHOULD be doing to be successful.

Instead, imagine owning your own beautiful brilliance and magic… and being in total alignment of your energy, power and focus so that you are wide open to the field of possibilities.

As one client says…I’ve done a total 180! I love sharing my message now and find marketing is actually fun and rewarding!

Imagine your business where flow is a daily way of life rather than feeling that internal pressure to constantly be hustling for results. Where when you wake up in the morning you can feel your presence in the Universal Abundance Current and you can’t wait to share your gifts to help your clients’ lives!

From this place you are so much more potent and so much more is possible for you and your business…with ease and joy!

This is what’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s the new marketing paradigm that is available to you. Let go of the hustle and doing what works for someone else. It’s time to lead and market – being Beautifully YOU!

If this sounds intriguing, let’s talk about you, your business and liberating your power, your creativity and your success! Let’s have a call about you’re your soul-led business! No high pressure – it’s a conversation to see what’s possible! Reply to this email and I’ll send you over a calendar link for us to talk.


Opportunities to Connect, Create & Grow with Laura

September

Coming September 23 – Happy Birthday to me and YOU get the special celebration!
I am releasing a new product you’re going to love! I just can’t wait to share!

Get your positive vibes on! I know I’m still sharing this little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

October

Coming Soon! Creating from Flow 3!
Details are coming for how you can join this amazing group in creating your Soul Work. Everyone will be focused on creating their Inner and Outer Passion Projects that will totally change their business trajectory! Want to get on the waitlist to make sure you get notified first when we open this program? You can do that here!

October 20-23
Creative Retreat by-the-Sea

Virginia Beach, VA – oceanfront beach house

We are all full for 2021~ Would you like to be on the waitlist for future retreats? Just go to the retreat page and sign up for the notifications.

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! The environment, conversations, deliciousness of life, plus the coaching and the creativity will be the perfect transformational experience to help shift you into what’s next for you!

December

Watch for the 2022 Joyful Business Plan!
Coming your way so you can capture your creative ideas, create a soul-led marketing plan and planners galore to help you align your day with your dream and take aligned action to make that dream a reality!

December 5 and 6
Private Client Retreat – 
Virginia Beach

Coming Early 2022!
New Group Mastermind & Coaching Program

It’s coming! I’ve heard your desire to be in a high level community with other Ripple Makers doing your Soul Work! I’m journaling, mind mapping and designing a new mastermind and group coaching program for you for to support you in your 2022 growth and success! More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.


PS: Soul Nourishing Affirmation:

I am a passionate entrepreneur who loves sharing my new packages!

More and More I am following my Soul’s Path!

I love feeling excited about my work and how I make a difference!

{Marketing Magic} Easy and Smart Summer Marketing

Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity in your business!

I hope you are enjoying your summer time!

I’ve taken many walks – by the lake here and down on the beautiful trails with friends in Atlanta. We also have an abundance of watermelons, cantaloupes, blueberries and peaches! I made my first peach cobbler too!

If you’re like me, you’re looking for each ways to keep your business growing while enjoying some relaxation. Read today’s article for ideas for easy and simple ways to create content for social media, video or your newsletters…from content you already have!

That way you can keep connected to your Soul Tribe AND enjoy your own fruits of the summer!

I also recorded a special video with some additional ideas for creating from what you already have. That video is available over in my Facebook Group. See below for that link too!

Last but not least…if you are looking for a business community to connect into so you aren’t on this entrepreneur journey alone…join us over in the Joyful Business Studio.

There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Easy and Smart Summer Marketing – Use What You Already Have Created!

In this weird summer of kinda sorta post covid coming out – but maybe we shouldn’t energy…I’m sure no matter how you are feeling about getting out this summer, you are probably feeling that pull of the I-wanna-take-it-easy-summer-energy!

I also know you’ve spent a lot of time and energy growing your business and you don’t want to lose the Flowmentum created so far.

It’s important to stay in touch and stay visible with your Soul Tribe community and yet there is a way to do it that’ll take minimal effort and maximum impact. This is all part of my new Simply. Amplify. approach to marketing.

One of the easiest summer keep-in-touch method is to use content you already have created. I tend to forget all the good, rich content I’ve created for years! How about you?

Here’s some places to look…

  1. Past articles and newsletters – it’s totally ok to recycle or as I like to call it Upcycle! Use something old and give it a new polish! Pull out an old article and make it relevant to your current message or these current times.
  2. Pull out content bites from a class – Every class you teach or when you coach is loaded with content ideas! You can look over your outline and pull out an idea or get your class transcribed at HappyScribe.com. You can usually get 3 – 10 ideas for one article, blog post or live video. Super easy!
  3. Content from speaking engagements – Remember this past year how all meetings and organizations went virtual? The great news is most of those zoom meetings were recorded. Go through the recording (or get your part of the presentation transcribed) and pull out your A-mazing ready-to-go content!
  4. Revive your book or ebook – Remember that book you wrote a few years back or that collaborative chapter you contributed to a book? Many of my clients who have written a book have a tendency to think that once they’ve published – it it’s time to move on. There is a goldmine of content inside! Pull it out and use a content piece from each chapter. You can turn it into easy and quick tips, articles and posts AND it might renew interest in your book too!

For more ideas on how to use what you’ve already created you can watch my Joyful Business Show! It’s available in my Joyful Business Community Facebook group.

Let me know how it goes! I love to hear what easy and simple ideas this article inspired for your creative productivity this summer!


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

Stop winging your content! This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

August 23
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

I love feeling so creative and productive.

I am a woman who makes money while I have fun!

I’m tapped in, turned on and totally aligned with sharing my message!

{Marketing Magic} What to do when you don’t feel like marketing?

Happy Monday! Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity!

Maybe when I reminded you with a greeting of fresh expansion and growth you felt that guilty feeling and wanted to hide? Are you experiencing the lazy days of summer yet? I know I am!

In the summer our energy naturally slows down with the hot temps. But that doesn’t have to mean your business stops.

Read this week’s article about 7 ideas for what to do in the summer to keep your business in Flowmentum in a way that takes advantage of your natural summer rhythm and your clients too and keeps your business in a gentle expansion mode!

Also, be sure to check out the calendar of events below. There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Summer – What to do when you don’t feel like marketing?

Are you feeling the pull of the summer slow down? Of course, this is a great time to take time out for play and vacation, but it’s also a great time to slow down so you can play in your business.

Most of our clients (depending on the type of business you have) are busy with family, enjoying late evening cookouts, and extra days at the lake or beach. They don’t necessarily want a big giant commitment of a program right now.

Before I go to much further, I’m talking about following the natural rhythms of life and the seasons. There are also ALWAYS clients who feel this is the perfect time for them to get started. Don’t use summer as a blanket excuse that you can’t get clients. It’s just that most of us want to slow down a bit.

Especially this summer, when we are all feeling like we’ve finally been let outside to play after the last year+.

However, if you’re like me, you don’t want to lose Flowmentum in your business, right?

I made a list for you of what you can be doing to keep the energy flowing in your business this summer while taking it easy and refueling!

  1. Nurture your clients and community with something light and simple. It’s a great time for a short introductory program, like a 10 day challenge or a new free gift. Or even a one time class. Low commitment and easy for you and your clients to say yes! Low stress for you.
  2. Create easy video content to keep the connection alive with your Soul Tribe. Be in the beautiful outdoors and share video messages where ever you are with your clients so you can stay in touch and nurture that relationship. Get them thinking about what’s next for them. You stay top of mind but it’s more about connection and nurturing than enrolling.
  3. Summer is the perfect creative time. Schedule creative days – I’m having one now as I write this newsletter! (I’m writing on a Friday and the whole day is scheduled on the calendar for creative time) Now is a fantastic time to get ahead in writing articles, or that creating that new free gift you’ve been meaning to update.
  4. Use your Creative Days to create a new product. I teach my clients the concept of Deep Listening. You are always listening to your clients and Soul Tribe for what they need and want next. Go back to your client notes or your Marketing Idea Journal for ideas. Then use this slower time to create a new product or program so you’ll be ready for the fall!
  5. Create your 90 Day Plan. Rather then riding by the seat of your pants, make a plan! It gives you some guide rails and vision for what to create so you don’t get to your computer in the morning feeling disconnected from your business. You can look at your plan and pick right back up on your intentions and goals.

    Another good thing about a 90 Day Plan is that you can go light with your plans for July and August and then put more into your plan in September. Then you don’t have to walk around all month feeling that internal pressure that you *should* be doing more in your business now. You can truly relax!

  6. A wonderful creative project for the summer is to create a Creative Content Plan for your Soul Work. Isn’t it time to stop randomly posting on social media and start being more strategic about your messages? Having a Creative Content Plan for will help you focus and be more productive and impactful when you are ready to rev back up again. (and yes, you can still have plenty of spontaneous posts when you have a Creative Content Plan!)
  7. Use this time for creating systems and to refresh and update your website. This is a wonderful opportunity to step back and look at your business to see where you need systems. For example, we are moving more of my internal tracking forms to google drive and better organizing my in-house forms. I’m revamping my YouTube channel and setting up better branding. It’s the perfect time to get done the things you’ve been meaning to get to.

Bonus: Let yourself have Dream Time! For me, I have been spending an extraordinary amount of time on the deck and on the porch swing just feeling into what wants to happen next. What wants to be born? Really letting myself dream. Bring your journal so you can free write or mindmap the ideas that come to you. THEN…decide which ones are your Big YES projects and create your 90 Day Plan!

Let me know how you are doing this summer! I would love to hear what creative projects you are working on.


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

Summer is my business dream time!

I love feeling creative and wildly productive!

More and more I am staying in touch with my Soul Tribe easily and naturally.