Joyful Business Planning

Are you ready to create 2022 as the year you take back your power in your business

and create Abundance, Prosperity and Big Ripples?


It starts with saying YES to your vision and to creating a plan.

Not the old-style business plan but one that is flexible and fluid…A Joyful Business Plan™!
It’s designed to be a living plan that will be a container for your ideas and priorities and also flexible enough to change when your life changes, new business opportunities come along or the world shifts like we’ve seen the last couple of years.
The Joyful Business Plan™ is easy, creative, and enough structure for you to help you be focused and productive… while it guides you through the year!


This is what I hear from my clients, colleagues and the Joyful Business community about Business Plans:


  • Business plans scare me! They are intimidating! I don’t know where to start.
  • I’m so overwhelmed – I have so many ideas! I don’t know how to choose.
  • Planning sounds boring. I like my freedom.
  • How do we plan with so much change and uncertainty.
  • How do I know what the “right” things to do are? *I’m afraid to commit so far out. What if I change my mind?
  • I have a big dream, but I feel overwhelmed.


PlanningI can help you!

Creating a plan doesn’t have to be hard, boring or overwhelming or have you boxed into a fixed path.

I’m known as a “flow expert” – I make things easy and aligned with your unique beautiful brilliance so they flow, and you can breathe a sigh of relief as you get organized, make decisions and finally create those passion projects and authentic marketing ideas.

In my corporate career and over the last 20 years as a Joyful Business Coach I’ve created or contributed to 1000’s of business and marketing plans from retailers and shopping malls, to coaches, healers and conscious entrepreneurs!


You’re not a typical traditional business owner… so why would you need a traditional business plan?

But you do need something to hold your ideas, your priorities and help you move forward more intentionally and purposely throughout the year.


You need a plan that:

  • Gets your ideas out of your head and organized
  • Helps you decide which ideas to say yes to and which ideas to hold on to for later (you can’t possibly do them all at once!)
  • Inspires you so you keep plugged into why you are doing what you’re doing!
  • Breaks your Big Dream down into Brave Baby Steps.
  • Acts as a guide all year, (not just once when you create it,) so it helps you know what to do each day.


Who is the Joyful Business Planning System right for?

The Joyful Business Planning System is perfect for service professionals and conscious entrepreneurs who share their expertise through services, programs and products but they don’t like traditional business approaches. It’s for those who want a plan but are actually rebels!

Your sensitivities, creativity, passions and conscious approach to life and business are all your strengths! You need business systems that reflect that.

“I’ve heard too many business owners who think if they don’t plan then they’ll have more freedom – actually, it’s the opposite!
Freedom comes from creating a creative flexible structure that holds your ideas and priorities and allows you freedom to pivot and change.!” -Laura West


What you’ll receive in the Joyful Business Planning System™


PlanningBusiness Plan – My proven to be easy, fun Joyful Business Planning System™ – a 30+ page beautiful and easy-to-use Business Plan playbook with templates, mindmaps and action planning guides. Let’s get your ideas out of your head and onto paper.

  • Digital Download – So you can get started right now!
  • You’ll get super-duper clarity about what you are up to in your business, who your Best Clients Ever are and more. It’ll help you organize AND make decisions.
  • The beautiful and creative tools are easy to use and help your projects, programs, and marketing come to life.
  • Uniquely designed to fit disc-bound notebooks (or other binders) so you can have your creative business plan in one place to use throughout the year.


Daily Action Planners

  • Now you don’t have to wonder what to do each day!
  • These weekly and daily planning guides give you an action plan for each day for your next steps – finally you’ll feel organized and purposeful!
  • No more daily planners in a bound book, so you won’t run out of room again!


Joyful Business Planning Training Videos

  • Quick & full of great ideas! Each business plan map comes with a short video to explain how you can use the map to create your plan.
  • You can go at your own speed.
  • Watch the videos for the tools you want to work on first!
  • Short & sweet and yet filled with how-to’s, examples and ideas!


Facebook community to share ideas, questions and motivation for your creative business plan

  • Share ideas, questions and inspiration for your creative business plan.
  • Get feedback from me about your plan!


“Get your ideas out of your head and onto paper! It depletes your energy to have all that brain clutter!” -Laura West


“Writing it down is part of being intentional about what you want to create.” -Laura West


Love your handouts Joyful Worksheets




Easy & Creative

Joyful Business Planning System


Here’s what you get:

  • 30+ page Business Plan Digital Playbook with beautiful, easy-to-complete templates, mindmaps, and action planning guides to help you create the best year ever!
  • Daily Action Planners for your to-do list, social media content and more! Don’t just plan and forget-it – these daily planners will help you take action EVERY DAY!
  • Video learning guides for each idea map in the playbook. No more staring at a worksheet and wondering what to do with it. These short videos give you ideas and inspiration to get your plan outta your head and onto paper!
  • Playbook and videos are available immediately. Yes – get started now!
  • Facebook Group for accountability and inspiration. I attract the best people in my groups – you’ll be inspired for sure!


Special Bonus:

  • Bonus: Creative Planning Day – January 7th, 2022 – Join me and other joyful entrepreneurs to work on your plan together!
  • Bonus Video: How to create your planner using Discbound Style notebooks! Create your own Joyful Business Plan and Daily Action Planner using the Discbound style notebooks – I’ll show you how!


“It’s empowering to create a plan!” -Laura West


Joyful Business Planning System

#1: Digital Download & Training Videos & Bonus Planning Retreat!

NOW $127 


#2: Digital Download & Training Videos & Bonus Planning Retreat PLUS Get a Printed Hard Copy Shipped to your Door!

Only $25 more – $152 – includes free shipping in U.S.

U.S. Orders


#3: Digital Download & Training Videos & Bonus Planning Retreat PLUS Get a Printed Hard Copy Shipped to your Door!

$152 plus shipping

For International Orders


The Joyful Business Plan Playbook includes:

  • Celebrations & Successes – This is a powerful ritual to acknowledge the past year and shift into gratitude and appreciation for your accomplishments and celebrations.
  • Vision Map – Capture ideas for what you want the new year to look like, so you know where you are going!
  • Best Clients Ever – If you don’t know your BCE’s then it’s hard to grow a business that is truly successful. Getting clear here will help you with your whole plan and decisions.
  • Magnetic Specialty Niche – Get clear about your most powerful clients and message!
  • New Ideas Mindmap – Stop those ideas from taking up precious space and energy inside your head and capture them on paper. Then choose which ones you’ll commit to. *You can’t do them all!
  • Current Ideas – Review what’s working for your products and programs and in your marketing and what needs refreshed and what needs to be let go. *Powerful.
  • Quarterly Guiding Goals – Let’s make it real by knowing what’s important each 90 days. *This is stepping into being a business owner vs. a hobbyist. Know which business goals are a priority and crate a plan around them – getting clients, building your list, owning your thought leadership, etc.
  • Sticky Note Business Planning – Bring a calendar and sticky notes with you and I’ll walk you through how to plan the year with sticky notes – the ultimate in planning AND flexibility!
  • 90-Day Be/Do Planner – Get clear and commit to who you want to be and what you will do in the next 90 days so you can start now and stay focused!
  • Big YES Projects – After you’ve dumped your ideas out of your head and onto paper you can prioritize which projects are a BIG YES! This is where you want to focus your energy this year.
  • Daily Action Planner – Use this tool every week to plan your days. No more waking up and wondering what to do!
  • Yearly Marketing and Yearly Content Calendars – Create themes for the month and capture ideas for each week. *You’ll feel so organized!
  • Social Media Weekly Planner – Stop playing the confusing social media game – wondering what to post where. Create a plan and feel the relief! *This is an energy suck shifter! It will make such a difference!
  • And so much more!


Potential Creativity


“A lot of my clients say they are afraid to commit to a plan. Remember, you are the CEO Goddess of your business – you have the power to change your mind!” -Laura West


Frequently Asked Questions

What if I’ve taken your Joyful Business Planning before – how is this different?

All the business plan playsheets are beautifully created. I’ve also added more playsheets for different types of planning and ideation.

And now you can watch the video learning guides on specific playsheets and maps, so you can pinpoint the ones you want to work on.

PLUS, I’ve added the Daily Action Planner and Content Planners, so you can take your Joyful Business Plan and put it into action every day!

What if I create a plan and then change my mind about what I want to do? I want flexibility!

I so get you! Freedom and flexibility are some of my top values too. First of all, you can change your mind anytime. That’s what being the CEO of your empire is all about. You’re in charge!

That being said, if you don’t create a plan to guide you then you end up running your business on the fly which is actually way more stressful and creates less consistent income. You end up getting clients or creating a program and then delivering it and then realize you need to figure out something else and spend way too much time trying to figure out what that something is. You’ll reach more people, get more clients, have more impact AND make more money with a plan.

And, you can always change your mind as new or better opportunities present themselves (or life stuff comes up… weddings, travel, moving, or health issues often mean we want or need to change our plan around.) This is part of why this plan is so creative because you can use the tools again and again as you shift.


Here’s what one of my clients, Michele Roden of BluOpal Consulting has to say about how she uses her Joyful Business Plan…

Joyful Business Planning System

#1: Digital Download & Training Videos & Bonus Planning Retreat



#2: Digital Download & Training Videos & Bonus Planning Retreat PLUS Get a Printed Hard Copy Shipped to your Door!

Only $25 more – $152 – includes free shipping in U.S.

U.S. Orders


#3: Digital Download & Training Videos& Bonus Planning Retreat  PLUS Get a Printed Hard Copy Shipped to your Door!

$152 plus shipping

International Orders


Create your business plan – 2022 is your year to make a difference… and it starts with the clarity and inspiration of a Joyful Business Plan!


Creative work Connecting


“I feel so FREE, yet organized using the sticky note planning system! It's really a blessing for me.”

Evangeline Colbert | Speaker, Author, and Spiritual Empowerment Coach

"Laura – you are inspiration in 3D!"

Karen McMillan
Leadership Coach and Retreat Muse |

I now have a much more playful and creative approach towards my business that energizes me daily. I highly endorse Laura’s unique coaching which offers a brilliant combination of reawakening your creativity and claiming your personal brand leadership.

I have found Laura to be an insightful and compassionate coach. She knows where to challenge me when I’m holding back and encourages me to dig deeper to gently move me out of my comfort zone. Laura’s exercises and creative processes break up and blend together our creative thought process in a well-paced, yet visionary way. We each came away with our passions on fire and our motivation to take action ignited. She is an extraordinary and inspirational coach!

Thank you, Laura!

Sheryl Turgeon, MPH, CHC

Laura West is my business coach and the author of "The Joyful Business Guide". I have worked with her for the past 2 years with amazing success on every level. She has transformed my business and my life.

Basically, Laura helped me get my "mojo" back, and I am in love with my business again. And, consequently, all aspects of my life have improved as well.

Laura has a combination of rare qualities: genius (coaching is her calling and it shows), grace (she has a calmness that I aspire to), growth (she keeps getting better and better) and generosity (she shares her knowledge and resources).

“Since I have been coaching with Laura, I’ve learned to step into my power and confidence to think bigger in my business.

When I begin to stray and lose my energy, she gently reminds me of my joyful business creation, and we course-correct to get back on the path to bring my business dream a reality. After my time together with Laura, I now better understand as an entrepreneur how to incorporate self-care into fueling positive energy to create my vision for the world."

Sarah Hathorn

“Laura is really adept at finding your magnificence and reflecting it back to you in such a way as to make you confident that what you have to offer simply must not be withheld from the world. And that you have a sacred responsibility to share it with all those people whose lives your unique gifts will bless!”

Julia Rogers Hamrick
Author, Choosing Easy World

“I love it that Laura combines the best of two worlds … she is a super sharp, innovative and an incredibly experienced business and marketing coach, AND she is positive, spiritual and fun to be around! Furthermore, I am coming to be in-person with Laura. What an awesome opportunity!

Here’s what I know… when we trust our intuition and are aligned with it, magic happens and the money starts to flow more readily. I am expecting lots of connecting with other heart-centered women business goddesses too!”

Margret-Anne Cummings
The Practical Meditation Coach |

Laura West is an Amazing Coach, and I feel so fortunate to be working with her. By gently nudging me to stretch myself, she calls me forth to stand in my power. She cheers me on and acknowledges me when I take a bold and courageous step to move forward in my life.

Laura has the ability to get to the heart of the matter or the real issue quickly, and I appreciate that. She is insightful, supportive, creative, and she really knows marketing. It's a joy to be working with Laura and I am so grateful to have her on my team.

Nancy Jambor

"I was sitting with a Passion Project for quite some time (going nowhere – something I can be very good at) before deciding to work with Laura. I met her in 2010 and remembered the passion she brought to the conversations we had at that time. Passion and creativity are important to me – it tells me a lot about someone and their ability see life from many different angles and colors. After all, getting business done isn’t a black & white process nor does it always follow a straight line.

I knew I needed a coach who could follow where my creativity and passion took me since I am a Simple Girl with complicated thoughtsTM. Laura understood “Mari speak” even when I didn’t, introducing me to baby steps that would lessen the overwhelm of what is needed to really get going on a Passion Project, and can make things, including my thoughts, more complicated.

Clarity shows up sometimes in ways not anticipated. Laura gets that, guiding you as you start to see that clarity, bringing an approach to moving forward that is deceptively simple in its creativity, joyful in its execution. She keeps me grounded so I can safely sort all the creative possibilities that exist to move my business forward.

Thank you, Laura, for being in my reality."

Mari Winslow
Simple girl with complicated thoughts (TM)

"Laura is a highly creative (not to mention JOYFUL) entrepreneur. Her expertise in drawing out short and long term goals and making them visual is priceless! Not your "same ole, same ole" goal setter - Laura makes goal setting (and accomplishing) seem like a trip to Disneyland!"

Debbye Cannon

"Working with Laura West assisted me in breaking the mold of traditional marketing. She taught me to market authentically by bringing my authentic self into my business. These are new times with new energy and women need new methods not formulas. Laura West is a Creative Catalyst and Expert. Working with her will allow you to open up space for your creativity to shine through thus setting you apart in your field."

Carolyn A. Jones | Energy Architect

Every coach needs a coach, and Laura West is the one I turn to for brainstorming, guidance and a big leap. In just 2 hours she helped me shift into my Zone of Genius and rebrand my business. It feels so good to kiss my old business model goodbye and claim a model that is aligned with this stage of life — leading groups and retreats around a life re-imagined. I am so grateful to have Laura in my back pocket as my coach, mentor and inspiration.

Leslie Hamp | Creative Catalyst

Laura West and I first met at an event 5 years ago. I want to say that I would highly recommend working with Laura! I had my own Creative Business Retreat with Laura this past Tuesday. It was the most amazing day of coaching I have ever received! Laura over delivered on everything she promised. I walked in feeling nervous and overwhelmed. I walked out with a step by step, month by month plan specifically made just for my business. Laura does not prepare cookie cutter coaching or business plans. The plan that we developed was my own and no one else’s. I was worried that I was not “creative” enough to have a “creative” business retreat. However, that was not what it was. Laura has an innovative way of using fun, creative techniques to take the anxiety away that can come with working on a business plan. The peace I felt about my business was nothing I have ever felt before! Thank you, Laura! xxoo

Luanna Rodham

Working with Laura West has been transformative for my business, Unique Wellness Studios, and I was excited to share her expertise on a larger scale with our Health and Well Being Council Members.

We pitched the workshop idea to her and she ran with it. Every detail was perfectly executed from intake to follow up. All my team had to do was show up with a willingness to get creative and think outside the stodgy business planning box.

I personally shifted from resisting putting things down on paper to using my daily planner tool EVERY DAY!!! I now know why I was feeling so scattered all the time, like I could never fully complete tasks.

Additionally, I have begun implementing other tools in the Creative Business Planning Tool Box to begin work on a few different projects I’ve been procrastinating for over a year!

2018 is already my biggest, boldest business year to date!

This is saving UWS’s life! And helping me personally to be more organized and accomplish way more than I was.

What do I love the most about it? IT’S SIMPLE AND CREATIVE!!! Which pretty much guarantees I’ll stick with it.

Laura is authentic, fun and engaging. She is a master of creating a safe space and encouraging you to to be willing to see things through a different, more creative lens.

If you are considering working with Laura, just do it! The money you invest in her and her tools is a game changer!

“Laura has helped me take the steps, line up my energy to make my vision a reality!

It has been an amazing journey!”

Laurie Mandato

Working with Laura West to get clear on my message and story is an integral step forward for my business. In the creative thinking and brainstorming session, Laura drew out my own creativity and out-the-box thinking. She asked all the right questions, pulled out the best, and intuitively guided me to the answers I was seeking. I recognized how much I've been limiting myself and as a result am owning my own bigness and authority. Thanks to Laura's insight and guidance, I'm clearer, confident, and excited about my business direction, and moving forward with perspective and action.

I have had the good fortune to work with Laura West for several years on several Passion Projects and in the Creative Business Studio. Whether working on a short-term goal or on a bigger picture such as my business, Laura can hold the energy, vision and focus powerfully. At the same time, she is adept at guiding me like a Sherpa through whatever pitfalls, crags and wrong turns life brings as I climb to the peak of my dreams.

While expertly guiding me, Laura is also a compassionate witness to my process. She has the patience to listen to my frustrations, mental and emotional blocks, and self-judgments without ever losing sight of the work we are doing and why we are doing it. She has an uncanny ability to help me find the gold in my real or imagined limitations so I can learn and grow from them, such as showing me how to turn the healing of my own life struggles and challenges, such as my recovery from addiction, into opportunities to help others heal from theirs.

Laura gently but firmly prods me to embrace my own creative abilities, expand them, and lift them up in service to others. Her creativity is never limited to how to do something, but always includes why to do it, when is the best timing, who it may benefit and what else can be done to follow-up or complete the original goal. For example, she could see that that, contrary to common practice in coaching, if I expanded my niche for a new program I was launching, I could then target several smaller niche markets with the one program, creating many opportunities from one effort. Her thinking is panoramic and detailed at the same time.

Laura is as clear-sighted and visionary as a mythic Greek oracle. When my vision gets distracted by the glitter of fancy, complicated ideas, she sees a way to add punch to my message through simplicity. When I get sheepish about my message, and think small and limited, she deftly guides me to take the risk of being bigger than I thought I could be.

I can’t speak highly enough of Laura, her insights, her creativity, her down-to-Earth practicality and her compassionate and clear-headed wisdom. She has been a great gift for me, my life and my business.

George Herrick

Working with Laura has unlocked so many answers to help me define my business. She is an amazing coach who has so many ways to get to blast through mental and emotional blocks that are holding you back. She's empathetic and gives actionable ideas to help you find the path that's right for you. She is unique, creative and powerful!

Melinda Thomas
Melinda Thomas Creative

Laura is part coach-whisperer, part miracle-worker, part greatness-inspirer, part rule-breaker!"

Laura West is a brilliant, loving, fun, inspiring creative and masterful business coach! My business partner and I hired Laura when launching a new direction for our work. I assumed that we would just need an "accountability partner" and maybe some help with strategic planning. Ha! Of course, we got that but so much more.

If you are a business-owner, you know that running a business is an emotional and spiritual journey as much as it is an intellectual and practical one. Laura has guided us through ALL aspects of this rich journey with such ease and flow. She is very intentional about the space she creates for her clients. Each time we work with Laura, I have the dual experience of relaxing fully into love and safety while also being called forth to meet opportunity and creative self-expression with courage and gusto. It is a joy and an honor to call Laura my coach!

Michelle Goss
Coaching Transformation

I came to my coaching relationship with Laura as a skeptic. After years with other business coaches, I was bruised and disgusted by the competitive, more-more-more! energy of business development coaching (even as those methods brought me “success”). I was willing to give Laura a try because we have known each other in other contexts, but inside I believed that business coaches are all the same. I was wrong.

Laura is different - creative, intuitive, and spiritual combined with business chops.

As a result of working with Laura, I have an organic relationship with my coaching business. I know what feels aligned with my purpose, values and style, and what doesn’t. I’ve learned to tap into magic and flow in a way that enables me to do the work I love while also structuring a lifestyle I love. I thoroughly enjoyed working with Laura and will use my toolbox of wisdom for many years to come. If you want to feel aligned and excited about your business while also building “success” by many definitions, Laura is the coach for you.

Christina Boyd-Smith
Corporate Rebel

Laura is a master of bringing out the best in yourself. The biggest gift Laura provided me was her ability to bring me back to my passions and desires over and over. Her ability to help me create the right resonance and framework for moving by business forward without all the struggle was a true blessing for me. Having been in a hard charging corporate environment for years, the realization that you can run your own business differently without all the stress and overwhelm was pure wisdom for me. Laura was also instrumental in helping me tap into my creativity, by just being me, not bogged down by the “right” way of doing things, but inspired by your authentic self. I loved working with Laura and came to a new understanding of what it means to own and operate a business based on my personal passions and desires.

Tim Wise
Tight Lines Consulting & Coaching

When I started working with Laura, a part of me was secretly hoping she’d say I could build my business with referrals only, and that marketing myself was not a necessity! As a communications director and leadership coach, I was used to helping others shine; Laura helped me to see that expanding my own business required ME to step up in a different way.

Laura’s warm, creative approach allowed me to TRUST in the PROCESS. I’m now showing up in my business excited about “being found” and choosing to be visible! This powerful MINDSET shift has been amazing to me. As a result I’m bringing my creativity to the table and it’s been freeing and, well, surprisingly fun!

What also surprised me was how Laura blends her creative brilliance with her workshops and coaching. It simply, works. I had new aha's about my own business vision and leadership as well as enriching connections with others. Oh, and on that note, the community that Laura attracts makes the work infectious!

Justine Williams
Communications Director and Leadership Coach

Working with Laura has been a breath of fresh air: air that reignited some passions I’d let languish; air that filled me with expansiveness and possibility; and air that cleaned some mental, emotional, and spiritual debris to make space for something new. When I hired Laura for coaching, I didn’t realize the depth of the work or the breadth of the territory we would cover. I am grateful for Laura's agility to examine so many facets of my life and work, and also the skill and safety with which she guided me to dive deep when that was needed. If you’re looking for someone to treat your work and business with the same care you do, and to make you feel both safe and challenged simultaneously, don’t hesitate to join Laura’s huge group of clients, aka raving fans!

Susan Vitale


Joyful Business Planning System

#1: Digital Download & Training Videos & Bonus Planning Retreat



#2: Digital Download & Training Videos & Bonus Planning Retreat PLUS Get a Printed Hard Copy Shipped to your Door!

Only $25 more – $152 – includes free shipping in U.S.

U.S. Orders


#3: Digital Download & Training Videos & Bonus Planning Retreat PLUS Get a Printed Hard Copy Shipped to your Door!

$152 plus shipping

International Orders


Laura WestLaura West is a Passionista for creative success in business!

She believes that when you shift your energy, confidence, creativity, AND take action, you’ll create the business of your dreams. As a Creative Catalyst for Business, author, and speaker, Laura helps Creative Inspirational Leaders share their unique messages and gifts to create big change in the world.

She has helped 1000s of entrepreneurs create successful businesses filled with passion, creativity, and real success.

Laura is known for turning marketing on its head and making business fun, creative, practical, and real through her information products, workshops, teleclasses, and coaching programs.

She is the author of several information products including The Business Goddess’s Guide to Creating Powerful Sales Pages and the popular Joyful Business Guide™, a creative marketing plan for right-brain business owners.

She is the contributing author for several books about women entrepreneurship, as well as for many online and offline magazines, and is a highly sought-after guest expert speaker for teleclass programs, telesummits, and conferences across the country.

As a Certified Professional Co-Active Coach (CPCC) and a Creative Business Coach, Laura loves to work with creative entrepreneurs and creative thought leaders who have a mission to create a better world with their gifts and expertise: their work is a calling, and they can’t imagine doing anything else… AND they want to package their expertise and share it with a larger audience so they can change more lives AND have a successful business. Laura helps makes this easy, exciting and very do-able!