Creative Marketing Inspiration

by Laura West

Chik-fil-a, an Atlanta based favorite, has launched a new initiative this holiday centered around time. Giving the gift of time. Spending time together. They created a cute animated movie about it. They have opened a Time Shop in NYC. Both in the shop and online you can get hand calligraphied cards to send to love ones to request Play Time, Giving Time… suggestions for making cinnamon rolls together and warm cuddly experiences. The cards are free and include postage. (There’s not even anything for sale in the NYC shop – no chicken sandwiches or anything.)

I wanted to share this with you for inspiration and ideas. Of course, they have a big giant ad budget to create this, but what would be your message? A powerful and yet simple message that you could share with your community?

For a year (back a couple of years ago) I created handpainted cards with simple inspiring messages and left then around town. In my doctor’s office waiting room, bathroom mirrors in restaurants, bulletin boards in grocery stores and as part of my tip after paying a bill. I know I changed some people’s days. I inspired new thoughts. I gave them a burst of confidence or optimism.

Maybe I wasn’t impacting millions of lives like Chik-fil-a… but who knows whose life I changed, because I shared my passionate message and took a risk? Maybe that person went home and talked to their kid differently, maybe they spoke to themselves more compassionately, maybe they passed their good vibes forward to a co-worker.

What’s your passionate message? Any ideas or inspiration about how to share it?

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