Go ahead, pause and take a breath.

You’ve found a place where you can relax into success…


In the Studio we are NOT about marketing strategies that don’t work for you and lack substance and soul.

We say No Thanks to formulas and blueprints and…

Say YES to Authenticity and strategies that are in alignment with our true nature and definition of success.


Are you ready to let go of the struggle against traditional, tired and out-of-integrity marketing?

Are you ready to say YES to growing your business in a way that feels authentic, genuine and, dare I say it, fun!?

I so get it!


With almost 30 years experience in marketing – from working in a corporate environment as VP of Marketing to owning my own business as an entrepreneur I’ve seen when it works and when it doesn’t. I was so burned out when I left corporate and so frustrated with all the red tape and rules that I couldn’t wait to have my own home office and be my own boss!

When I left corporate I made a vow to leave dry and boring business behind.

I was through with formulas and the pressure of sales for the sake of sales.

I was about helping people not slimy sales.

What I wasn’t expecting was that in marketing my own business I would be taught by others to use all sorts of marketing strategies that are out of integrity for me.

I didn’t sell my soul in the corporate arena and I wasn’t about to do it now!

passionfirestartersMy passion for Authentic, Bold, Creative marketing that felt in alignment with my core essence became a flagship value for me and my clients.

I’m known for helping business owners like you create success based on your strengths, passions, joys and valuable experiences.

In this day and age of instant connections and access to real lives – we shun anything that isn’t real and authentic.

This is what works for attracting your ideal clients and opportunities.

This is what works for YOU as you dare to be seen as a leader in your industry, niche, and community.



Here in the Creative Business Studio, I’ve designed a home for those who see possibilities, who must have freedom to create, and who are highly intuitive about the energy and people around them.

We know we need to be in our joy and flow to create courageously and successfully.

AND, we know we need some structure and focus so you are clear about your focus, what works for you and what actions to take.

This is the ONLY way you will ever be successful… approaching business in a way that works for you AND using common-sense marketing that works.

Not cookie cutter and not with a formula!

Many of my clients call themselves Creative Renegades.

Does this resonate with you?

This is why I created this studio experience for you, a Creative Renegade!

The Creative Business Studio is a playground…

Where you create a business and life you love YOUR way – with guidance and support from others who value creativity, possibility-thinking, and smart business from the inside out.

The Studio as an affordable online coaching program that includes personal coaching, a powerful community, and an environment where you get to be YOU… and you get to be a business artist with your creative, intuitive, deeply sensitive and powerful self!

And, that is what makes you so darn successful!


melissa-galt“Well done. Extraordinary.

You are very gifted at facilitating dream realization!”

Melissa Galt

The Creative Business Studio is the place to go:

  • To practice leading from your creative power and not just doing what you think you should do.
  • To get feedback on your ideas, offers, language, pricing, and strategies.
  • Where you can share your JoyFEARS, doubts, and stuck places… and get support in moving through the courageous next step.
  • To be in a community where you focus on business as UNusual – where formulas aren’t spouted off by rote, and you are truly seen and heard for who you are and what you want to create.
  • growthflowersTo learn how to make marketing strategies Authentic, Creative and Bold – YOUR WAY!
  • Where you can hone in on your message, brand, and the movement you are creating.
  • To be aware of the latest trends without letting them hijack your whole business direction. You want to know what’s working now and not 5 years ago.

  • Because you like the way I have created my business and want to learn more from me about a creative approach to growing your business, marketing that is authentic and stands out, and having a passion-based business that supports a lifestyle you love.
  • If you aren’t quite ready for private mentoring or maybe you are in another mastermind, and yet you want to be in this creative, supportive environment.

  • Where you can show up and gloriously celebrate! We’ll champion your successes and understand what it took to get there! (Most people I talk to don’t have that in their lives.)
  • To get inspiration and give inspiration. Jump into the give-and-receive reciprocity energy cycle.

  • 24/7 to get the support you need in the moment.
  • To amp up your creativity in your business and in your daily life.

Ready to hear more?

When you join us in The Creative Business Studio, you’ll receive…


Special Startup Success Questionnaire and Private Coaching with me!

  • Get started in the Studio feeling confident about how you can get the most from this program and community. It will help me to know a bit more about your business, so once you join we’ll send you a questionnaire for you to complete. It’ll give me an overview of your business, which will be helpful throughout the year.
  • Once you return the questionnaire, we will set up a 30–45 minute Discovery Call for us to talk and get to know each other a bit better. This is important so that we have a relationship that goes beyond the Facebook group and the phone calls.


Monthly Content Mini-Workshop Calls

  • Each month you’ll receive more than just content – you’ll actually take the content and apply it real-time on the call.
  • You’ll receive creative tools, marketing strategies, energy shifting tools, and trends… ideal for the lifestyle entrepreneur building a business from the inside out. (*See below for more details on topics.)
  • You’ll also receive a Creative Worksheets for calls.
  • Content Mini-Workshops calls are held the first Wednesday of the month.
  • Recordings of all calls posted in a private membership site


Quarterly Creative Business Planning Call

  • Once a quarter we will devote a mini-workshop call to creating your own 90 Day Creative Business Plan for focus and accountability.
  • This is about setting real goals that inspire action inside and out.

4Monthly Open Coaching Mastermind Call

  • I’ll host an open monthly call to answer your questions for custom answers and coaching that are specifically in your business. The day before I’ll ask for questions for the call. This gives you some time to be thoughtful and go inside for the real question, instead of just being on the spot and addressing surface issues.
  • Open Coaching calls are held the third Wednesday of the month.
  • Recordings of all calls posted in the private membership site.

5Private Community and Online Coaching

  • thisisyourplacetodreamHelp, support, resources are available to you 24/7 when you need it most through our private Facebook mastermind community.
  • Every week I’ll post Energy Shifting Quotes and Questions for the week to get you thinking differently from an inner perspective to outer action.
  • I’ll also post answers to your questions and comments throughout the week, Monday – Friday, so you get access to my wisdom, experience, and expertise along with the wisdom of the community.
  • You’ll make lifelong friendships that will move beyond the Studio. (Many of my clients say that is one of their greatest pains – not feeling like they have anyone around them in their neighborhood who “gets” them. Here you’ll be with kindred spirits!)

And more…

Two Virtual Retreat Get-it-Done Days

Virtual Retreats are a fun and effective way to get stuff done! I’ve led these for years and my clients love them!

Twice during the year, you’ll participate in a Virtual Retreat Get-It-Done Day. Virtual Retreat Topics: Money and Content Creation.


Program Success Tools

  • Audio introduction of each feature of the Creative Business Studio, including how to get started, how to use the Facebook Community, and how to use this program to support your own creativity and success.

And more… Extra Bonuses

Specials on products and programs

Terri_Mongait_sm“When working with Laura, I was just starting my equine coaching business. I had all the pieces in place except for the confidence to market myself. It is very personal when you try to market your passion. Now, since the seven-week class, I know I can do this. Even if it is just one thing per day. Biting off little pieces and realizing that I don’t have to do everything at once. It is very doable – and freeing at the same time.

I love the Goddess, feminine based marketing that Go-To-Goddess has taught me. If I approach my marketing from a joyful place, then there is nothing I can’t accomplish. As a result of being in this program, I have thoughts for future speaking opportunities, I have learned to identify my ideal client, I know there are many fabulous like-minded women out there to support me, and I can’t wait to move to our ranch in Colorado and explode into the world.

I certainly feel more like a Go-To-Goddess! I realize that there are few of us that actually offer the type of coaching that I do – with horses. I have gained the knowledge and confidence in these few short weeks that I am capable of accomplishing all that I want to. Focusing on what brings me joy and magic in my business will make me stronger, happier and successful.”

Terri Mongait, CEGC, EBW
Equine Gestalt Coach | www.Horses2Hearts.com


In the Studio we have an inside-out approach to business and marketing.

Some of the topics we’ll discuss in the coaching and content mini-workshop calls and in the community calls are likely to include:

Discovering Your Authentic Marketing Style

  • ideabulbPersonal Branding
  • Finding Your Deeper Courage & Confidence in your message
  • Finding Your Creative Calling
  • Creative Thought Leadership Strategies – Isn’t it time to step into being a leader?


Managing Your Inner Courage and Confidence for A Steady Foundation

  • Your 5 Energies (PEEMS) – your energy is key to your success!
  • Re-Igniting Your Creative Fire
  • Tapping into Your Creative Power
  • The Power of Visioning and How It Really Works
  • Learning How to Tap into Your Own Intuition and align with your dreams when planning your business


Creative Marketing Strategies

  • Relationship and Nurture Marketing Strategies – to attract and keep customers for life!
  • Building Community, Trust and a Following with Social Media
  • Strategic Speaking to Build Your List, Credibility and Visibility
  • Feel Good Authentic Networking


Creating Programs and Products to Leverage Your Time and Expertise and Make More Money!

  • Creating Your Signature Program and your Core Message
  • Developing Packages and Products to leverage your expertise, time and money
  • Planning, Designing, and Marketing Retreats & Workshops
  • Creating and Leading High-end Programs


Business Basics with a Creative Twist

  • Business Basics with a Creative Twist – from business cards to newsletters and Speaking Materials
  • Marketing Basics Inventory
  • Elegant Enrollment – stop struggling with this piece!
  • Taking Back Your Financial Power – Yes, we’ll talk money!
  • Pricing and Strategies Beyond
  • Creative Business Planning – sticky notes and markers, anyone?


Creative Business Studio includes:

  • Private Discovery Call with Laura,
  • Monthly Content Mini-Workshops,
  • Monthly Open Coaching Calls,
  • 24/7 Private Community,
  • Weekly Energy and Action Questions, and
  • Two Virtual Retreat Get-it-Done Days.

Option 1:

4 Month Trial $497

This will renew each quarter unless you want to change your membership.


Option 2:

Join us for a Full Year and Save $995!

Regular Price: $2495

Full Pay is only $1500 (limited time only)


Option 3:

Join us for a Full Year with Affordable Payments!

Regular Price: $2495

Monthly Payments: $150 per month for 12 months





debbye_cannon“Laura is a highly creative (not to mention JOYFUL) entrepreneur. Her expertise in drawing out short and long term goals and making them visual is priceless! Not your “same ole, same ole” goal setter- Laura makes goal setting (and accomplishing) seem like a trip to Disneyland!”

Debbye Cannon



dawn_richerson“I really got that I can approach this particular project day by day and that it will unfold beautifully and reach those it is intended to reach — without my striving or reaching any particular benchmarks. I was continually surprised that what unfolded was not necessarily what I had hope for or imagined at the outset. I had opportunities to go deeper, connect with others and explore my passion project on my own that I had not anticipated. I loved being able to participate at my own level and pace.

I learned that there are lulls and unexpected waves, and that something IS happening even when I think nothing is happening 🙂

I loved witnessing the birth of so many different gifts into the world. It felt like when you get to be there in the delivery room for a time and see the making of a miracle, not knowing for sure where it all will go but knowing that magnificence of the moment and all the infinite possibility held within it.

If you’re considering a Passion Project, you don’t have to have it all figured out. It’s ok just to be with something and see where it goes.”

Dawn Richerson


Frequently Asked Questions

Who is the Creative Business Studio perfect for?

  • You want to learn to run your business on a day-to-day basis from a place of creativity, femininity and still get things done and be profitable.

  • You want to run a business YOUR way with some guidance from those who have gone ahead and can share wisdom and advice without advocating a one-path fits all!
  • You are tired of marketing with a Flash Mob Dance Mentality – quick, fast, now! There is another way – with ease, grace, some planning, and nimbleness – without stressing out your nervous system (or those of your potential clients).
  • heartcenteredwomanYou have been very successful in your business but have realized there’s more to it… you are curious about opening up your creativity and wonder what would be possible if you had more of a whole brain approach to your business.

  • You know things have changed (be it the economy, your industry, your message, or even the work you want to be doing) and you want support in navigating the change and with new ways of marketing.
  • You are growing your business, and you want to do it in a way that honors your passions, expertise and creativity while making money to fund your bigger dreams.

  • You want to learn more how to set up systems for success that don’t choke your freedom, but instead allow your work to get out into the world consistently, clearly, and profitably.
  • You want to learn more about how to marry creativity + business with creative thinking, packaging and programs, pricing, and in your message, your personal brand, and your communications.
  • You feel a bit lost – like your compass is suddenly shifting wildly. You thought you were on a path and now you want more: more creativity in your day, more passion in your work, and more overall success from your business. You wonder if you need a rebrand (again), a whole new business, or a job or if there’s just something missing that you have kept bottled up and now it’s time to release the magic.
  • You are tired of chasing new marketing strategies and you know, or even suspect, that finding your deep, inner voice and  your creativity is what will make your marketing stand out – and you want support with this new way of thinking.
  • You are ready to claim your creative power in a whole new way that involves your being and your doing.
  • You can’t imagine going back to a J-O-B, but you know something has to shift and you suspect that it’s not “out there,” but something “inside you”.
  • You want support around listening to your inner wisdom.
  • You know that your energy dictates your confidence, courage and creativity and you want to be in a support community to gets the importance of that.

Who is the Studio NOT right for?

  • You want a linear approach, formulas, and the RIGHT answer. In this program, there are many approaches, and there really isn’t one right answer, but you’ll discover new options and perspectives and which fit your Authentic Marketing Style.
  • If this program will send you into hyper-ventilation around your investment. We definitely will talk about money, making money, and even having to make quick cash at times, but this program shouldn’t stress your financial pocketbook and keep you awake at night.
  • You consistently feel competitive and worry about sharing wisdom, resources, and experience freely. There is an air of creative collaboration in the community, and you want to feel comfortable with that type of generous atmosphere.

What if I am just beginning my business?

How refreshing to be at the beginning and to be able to grow with intention, grace, and creativity from the onset! You can certainly ask more basic questions about business building and business foundations. I have over 30 years of business & marketing experience plus you can tap into the community wisdom.

And… you can build and create a supportive environment that fosters a creative approach, intuition and an appreciation for your lifestyle.

moneybagIs the Studio right for me if I’ve been in business for a while?

It’s perfect for you.  There is a blend of creative marketing strategies and tools, and you’ll have full permission to ask questions, try things on, and ask for help along the way.

You get to test out ideas for new programs, products, and services with feedback from me and others who will give you more than “this is the way it’s done” formulas – real advice from in the trenches, and custom feedback that aligns with who you are and your strengths. Not cookie cutter advice.

Ok, I’ve been in business for a long time. I don’t need help with the basics, but I have an inkling there is something here for me. What do you think?

Well, you are right. I’m in that boat with you. You have a lot of experience and don’t need the basics, and yet there is change afoot. This community and mentorship will give you an environment to dive into your personal foundation, support you tapping into your intuition and wisdom, help you open up your creativity, maybe in a way you are deeply thirsting for. You get to share your expertise with others but not have to be “on” as the expert all the time. You get to receive in this community as well… receive a place to give yourself permission to rest, to go inside, to experiment, to reignite that passion and maybe find a new path to creativity you’ve been yearning for.

Is there a curriculum?

I pay a lot of attention to the group energy and needs, so there isn’t a specific curriculum we will follow. I will let you know the content topics ahead of time; however, they will be tailored to the community’s most common needs and some growth topics as well.


LaurieMandato_red_sm“Laura has helped me take the steps, line up my energy to make my vision a reality!

It has been an amazing journey!”

Laurie Mandato



Creative Business Studio includes

  • Private Discovery Call with Laura,
  • Monthly Content Calls,
  • Monthly Open Coaching Calls,
  • 24/7 Private Community,
  • Weekly Energy and Action Questions, and
  • Two Virtual Retreat Get-it-Done Days.

Option 1:

4 Month Trial $497

This will renew each quarter unless you want to change your membership.


Option 2:

Join us for a Full Year and Save $995!

Regular Price: $2495

Full Pay is only $1500 (limited time only)


Option 3:

Join us for a Full Year with Affordable Payments!

Regular Price: $2495

Monthly Payments: $150 per month for 12 months





Laura_2015If you have any other questions we haven’t answered here, please don’t hesitate to contact me at joyfulsupport@joyfulbusiness.com. I’m happy to answer your questions or set up a time to talk to see if this is the right program for you.

This is something special. This is a home where you can relax and be truly YOU and achieve the success you want!

I can’t wait for you to join us in the Creative Business Studio!



About Laura

Laura West is a Passionista for creativity in business!

She believes that when you shift your energy, confidence, creativity, AND take action, you’ll create the business of your dreams. As a Creative Business Coach, author, speaker, and Visual Facilitator, Laura helps Creative Inspirational Leaders share their unique messages and gifts to create big change in the world.

She has helped 1000s of entrepreneurs create successful businesses filled with passion, creativity, and real success.

spotlightwomanLaura is known for turning marketing on its head and making business fun, creative, practical, and real through her information products, workshops, teleclasses, and coaching programs.

She is the author of several information products including The Business Goddess’s Guide to Creating Powerful Sales Pages and the popular Joyful Business Guide™, a creative marketing plan for right-brain business owners.

She is the contributing author for several books about women entrepreneurship, as well as for many online and offline magazines, and is a highly sought-after guest expert speaker for teleclass programs, telesummits, and conferences across the country.

In addition, Laura is a Visual Graphic Facilitator. Using hand-drawn graphics, she creates Visual Murals for keynotes, webinars, and meetings, as well as hand-drawn Infographics and Infodoodles. She is genius at taking what her clients share with her, and creating art that both inspires and increases learning.

Laura loves to work with creative entrepreneurs and creative thought leaders who have a mission to create a better world with their gifts and expertise: their work is a calling, and they can’t imagine doing anything else… AND they want to package their expertise and share it with a larger audience so they can change more lives AND have a successful business. Laura helps makes this easy, exciting and very do-able!


What others have to say about Laura West’s programs:

Jackie_Nees“I’m so excited to be here in the Business Fusion Studio!

Creativity was once an important part of my life. Writing, painting, drawing were all things that helped me express who I was. That creative fire dissipated as life got in the way.

I’m an Online Marketing and Communications Specialist, and although I love what I do, nothing makes me happier than getting down and dirty with a blank page and colorful markers and letting the contents of my soul pour out.

I’m thrilled about this program and what it will do not only for my business, but for my own personal journey. Thank you so much for giving me permission to let myself play in a way that will help to release and reveal what is inside of me once again. I look forward to merging the person that I was with the person I have not yet discovered. Excited to get to know everyone as we create beautiful businesses together.”

Jackie Nees
Online Marketing & Communications Specialist


margret-anne-cummings“I love it that Laura combines the best of two worlds … she is a super sharp, innovative and an incredibly experienced business and marketing coach, AND she is positive, spiritual and fun to be around! Furthermore, I am coming to be in-person with Laura. What an awesome opportunity!

Here’s what I know… when we trust our intuition and are aligned with it, magic happens and the money starts to flow more readily. I am expecting lots of connecting with other heart-centered women business goddesses too!”

Margret-Anne Cummings
The Practical Meditation Coach


julia-rogers-hamrick“Laura is really adept at finding your magnificence and reflecting it back to you in such a way as to make you confident that what you have to offer simply must not be withheld from the world. And that you have a sacred responsibility to share it with all those people whose lives your unique gifts will bless!”

Julia Hamrick
Author, Choosing Easy World