Which is your business model?

Which is your business model?

So often I see creative entrepreneurs get caught up in the excitement of creating programs and products and they forget an important part of the business success equation:

The Business Model.

You need to understand which business model you have so that you can focus on the right marketing to support it.

Here are 4 different types of business models:

  1. Relationship Model – this is typically where most people start and often stay. This is where you are working with people one-to-one. You market to them one-to-one, and you work with them this way too.

    If this is your model, then you don’t need to worry about all the bells and whistles of sophisticated marketing. You just need to focus on how you can meet more of your Best Clients Ever.

  2. Leveraged or Group Model – here you are looking to leverage your time, energy and impact. Your model may include group programs, a mastermind or membership program.

    You need marketing that will support attracting more people. You want to focus on being more visible, and step into being seen as a leader in your market with a powerful message.

  3. Product Model – When you have products as your main offering in your business, then you need a different approach. You want to attract a lot of people to buy the products so that you can reach your financial goals.

    You’ll want to focus on collaborations, affiliate programs and high visibility speaking opportunities.

  4. High-end Boutique Model – This is where you work with individuals at a high level for a higher price point. You don’t work with beginners. This model is focused highly on personal referrals, a transfer of trust, and standing powerfully in your transformational work.

The 5th type of business model is when you have a Hybrid Model. Many businesses have two or more of these business model approaches.

It’s important to know what your money model is because it informs your marketing model.

Take a moment…

What is your business model?

Do you have the right marketing to support your success?

How Do You Know When It’s Time to Uplevel?

Your business is always evolving. It changes and grows as you do.

One of the things I found out pretty quickly with all of my business expansions is…

What got you here, won’t get you there.

You can’t grow to a new level of success with the same systems, team, and message. Or even with the same YOU.

Right now, my business is going through a big growth – upleveling in all areas. New website, new mastermind program, new team.

It fits with my own evolution. My boys are out of the house on their life journeys. I’ve got my personal foundation more in place as I moved to the ocean over the last year.

My message and Soul Work are taking on a deeper level of transformation as I work with successful changemakers who are stepping into their leadership in a more visible way.

I am ready for that next uplevel leap to share my Soul Work in a bigger way.

How about you?

These are a few of the areas in your business that might be ready for an uplevel expansion:

  1. Income – Almost everyone says YES to this one! Are you ready to make more money, more profit, or maybe it’s more money in less time?
  2. Visibility – Have you done the healing work to allow yourself to be seen and heard more frequently or on bigger arenas/stages.
  3. Impact – Are you doing deeper, richer work now? Your transformational work is getting more powerful results.
  4. Your Leadership – Stepping into being seen as a leader of your mission and passion
  5. Type of Client – Is there a new, more experienced or committed client on your horizon for some of your programs, or your whole work
  6. Systems – I have a saying that Systems = Freedom. If you want more free time to play, write, go on adventures, meditate, and to make more money, etc…then you want to put better systems in place.
  7. Support Team – You can’t expand alone and expect to be an expert at all things. There just isn’t time. And who has the interest? There are people who are amazing at the things that are not your strengths. Isn’t it time to focus on your genius work?
  8. Marketing Message – Your message is ready to evolve. This happens every couple of years in most businesses. Which means it’s time to change your marketing look or style and step into a fresh message.
  9. Lifestyle Shifts – Your life supports your business and your business supports your life! If you want to expand in your business, take a look at your life and see what needs to shift to better support your growth.

Which areas are calling to you to go to the next level of expansion?

What got you here, won’t get you there.

What needs to change so that you can grow your business?

Joyful Business TV: Let’s Talk about those Success Rituals!


Quick reminder that a new episode of Joyful Business TV is airing tomorrow…I hope you can watch…either tomorrow or on a replay!

LIVE Show: March 24th 9:00 am ET

I’ll be talking about Success Rituals for Success!

I interviewed many of my clients and pulled out their best success rituals to help them set their intentions, ground their energy and align their actions, and I’m going to share the best ideas with you!

I can’t wait to share this with you!


Ways to watch:

  1. Join me live Thursdays at 9am ET/6am PT at www.JoyfulBusiness.com/jbtv
  2. You can also watch past episodes there too.
  3. You can watch all the past episodes on Roku, Fire TV and Apple TV too! Just search for the WIN WIN Women Show.

Make a note on your calendar to join me any Thursday morning to fill up your well with inspiration, ideas and practical creative marketing strategies for your business.

Let’s have 2022 be the year that your Radiant Self and message shine brightly!