Are You Clear About Your Magnetic Specialty Niche?

by Laura West

Magnetic Specialty Niche


Are you crystal clear about your Magnetic Specialty Niche?

Your Magnetic Specialty Niche is the sweet spot intersection of 1) your Unique Creative Brilliance, 2) problems and opportunities that your ideal clients are looking for solutions to and 3) your deep authentic confidence in the work that you do.

Your Unique Creative Brilliance is the special combination that makes up YOU: your strengths, expertise, talents, market stand and your personality.

When you combine your UCB offering solutions to specific clients then you create a Magnetic Specialty Niche.

You also want to make sure you are first offering solutions that address the problems and opportunities that your clients are looking for solutions to help them. You can then take them deeper and offer them what you know they need but first you need to give them help with their immediately pressing passions and pains.

The Magnetic part comes in when you “Do your work.” That means that you have a deep confidence in your work. There is nothing more attractive than being masterful at your work. You don’t have to be an expert in all areas but hone a sense of confidence in your area of expertise.

Your marketing is more effective in attracting clients to you, when you create marketing campaigns and write creative content focusing on this sweet spot of your Magnetic Specialty Niche.

Let’s face it – you have a certain amount of time, money and energy. When you focus your marketing efforts to speak to your Magnetic Specialty Niche you get more focused results. Which means… More clients! More opportunities to speak and more collaborations!

When you scatter your energy and focus on all types of clients with all sorts of problems then you get scattered results. A client here and there but not a consistent influx of clients or revenue that you can count on.

And it’s harder to build up your brand, visibility and expertise this way.

That is very frustrating!

Here are some signs you aren’t as clear as you could be with your Magnetic Specialty Niche:

  • People love you and love your message, but they don’t buy! (Very confusing, isn’t it?) That means something is off in your Magnetic Specialty Niche.
  • You hear crickets when you send out an email campaign (very frustrating!)
  • You are bored, and you are just doing the same thing you’ve been doing in the past and you’re wondering why it’s not working now (time to wake up and allow the evolution!)
  • People can’t seem to remember what you do or don’t refer people to you. (Imagine people happily sending people to you to because they KNOW you are the right person!)
  • Whenever you introduce yourself in a room you feel like you sound like everyone else. (That drains your enthusiasm and confidence!)

If you are nodding your head at one or more of these situations, then it’s time to shore up and get clear about one of the three areas that make up your Magnetic Specialty Niche.

This week take some time to focus on your Magnetic Specialty Niche. Go through those questions and see what is true for you. What changes can you make in your marketing to tighten up your message and more clearly speak to your ideal clients.

Where do you need to be braver?

I will say it helps to have a coach you can talk through it with. I know it’s hard for me to see where things are broken in my own business. I feel the pain, so I know something is off, but I can’t always see how to fix it. That’s when I know it’s time to get an experienced coach!

Enjoy your homework and let me know if I can help you get clearer so you can focus that energy and see the results!

Shift Your Perception of Millennials – The Next Wave of Leaders


the_next_wave_of_35_and_underShift your stereotype of millennials and be wow’d by their dedication, creativity and leadership and commitment to creating solutions to today’s (and the future’s) problems.

Check out these top 10 professionals who are creating the next wave of innovative healthcare solutions! Very creative ideas for transforming common problems and issues.

Inspiring stories including Josh Bruno who is CEO of a company creating software to help those baby boomers who want to live independently and not go into a nursing home. Their software helps families managing finding and matching caregivers, managing prescriptions, tracking medication and diet – for the whole family. So helpful when trying to manage from far away.

It’s our job to nurture their leadership and success skills – they are creating solutions for our futures!

#creativityinbusiness #millennials #creativeleadership #leadership

Want to spend a day with me creating your Passion Platform?


Passion Platform VIP Day - shore  sky

I want to share with you a special invitation to join me for a private, all-day Passion Platform VIP Day.

This is a special opportunity to focus – for an entire day – on getting clear on how you can step into more visibility, with a stronger message and more compelling brand. (I call that stronger message and compelling brand a Passion Platform.)

Imagine what’s possible when we meet together for a full day to focus on your Passion Platform.

Your Passion Platform is what sets you apart, what makes you compelling and engaging to the perfect clients, and includes the marketing plans to make it easy, impactful, and profitable!

I know I often wish I had someone who could take a look into my business and point out where the opportunities are hidden. Pointing out what I need to do to genuinely claim my unique brilliance – where it might be slightly off and just not being heard through the crowd.

Well, I’m going to do that for you!

During your day-long VIP Creative Business Retreat, we’ll focus on getting clarity and creating your Passion Platform.

We’ll dive in to your Personal Brand Essence, that sweet combination of your unique talents, experience, and personality.

Together we’ll clarify your Magnetic Specialty Niche… this is especially important when you have programs and products for beginners, seasoned, and high-end clients. You’ll be able to speak their language and enroll them with more ease and success.

We’ll look over your Marketing and Sales Hourglass (like a funnel, only with more flow) and identify where your opportunities are AND what’s blocking and getting in the way of your getting more clients into your programs or selling more products.

We’ll use my Passion Platform Power Center Model to see where your opportunities are to claim your platform for more visibility, engagement, and leadership… and ultimately more success!

Don’t get overwhelmed… I’ll guide you along the way so it’s easy, fun and very powerful!

This is a special opportunity with only two spots available where you and I get to meet on the beautiful Atlantic Ocean in my favorite beach house in Virginia Beach.

I’m going to be there doing my own creative planning during the week of April 27th… wouldn’t you like to join me for your own focused retreat day?

We’ll take a whole day and focus on just you and your business!

Does this sound like what you’ve been looking for? Let’s talk!

If you are interested in one of these two VIP Passion Platform days, then email me right away (they will probably go fast!), and let’s set up a time to talk about the details and answer any questions you might have!

I’m excited about helping you get clear and step in and own your Passion Platform!