{Marketing Magic} Inside: your marketing idea journal

Happy Monday!

I’m curious…what does Marketing Magic mean to you?

I’ve re-committed to consistently publishing with my newsletter each week. My clients keep quoting the parts they like from that Marketing Magic email. So I renamed it to that very name!

So, what does Marketing Magic mean to you?

A flurry of new clients? Easy marketing? Someone doing it for you? Laughing while you hit record? I’d love to know! You can reply to this email and I just might talk about it in an upcoming edition.

Last week I talked about how to consistently create great content your soul tribe loves. I heard such great feedback about how helpful it was.

I’m going to take it one step further!

One of my suggestions is to use a Marketing Idea Journal.

A Marketing Idea Journal is one of the super useful creative worksheets I include in the Joyful Business Plan. I have decided to share that as a freebie with you today!

So, head on down to read the article about how to use the Marketing Idea Journal and you’ll see a link to print your own copy so you can start collecting Soul Tribe loving content ideas this week!

I hope this helps you to create amazing content . It’s quick and easy when you practice Deep Listening and capture the conversations.

May you have a beautiful, and creative week of much ripple making success!


How To Create a Marketing Idea Journal to Capture Perfect Content Ideas for your Soul Tribe

What should I write about? What should I talk about in my Facebook live?

I get those questions all the time from my clients. There’s something about sitting down in front of the computer that makes your mind go _____.

You actually have a goldmine of content ideas all around you!

Before I let you in on the location of this content treasure – you need a place to keep the ideas so you can come back to it every time you are ready to create.

Where are you going to keep your content ideasMake a decision right now. A word doc? Google drive? Evernote? In a journal?

It doesn’t matter where as long as you make a decision and consistently go to this place to capture content ideas to this content treasure trove.

I use a combo of Evernote (to write out more complex ideas) and I have a Marketing Idea Journal creative worksheet on my desk to capture the constant flow of content possibilities from my conversations.

Being a highly visual and kinesthetic person I like to have it right on my desk.

Throughout the day I make notes after calls, classes and conversations in my Marketing Idea Journal.

After coaching clients all day, I make a note at the end of the day about what topics came up during our calls.

What dreams did I consistently hear about?

Last week, I kept hearing about ideas from clients about creating their own card deck and matching journals – spurred on from the card deck webinar we did a few weeks ago.

Actually many of my clients talk about creating their own card deck – that’s why I invited an expert in so I could host a card deck creation webinar!

What challenges kept coming up for my clients over the last week?

I coached around being afraid of being too much, how to keep things simple and organized while expanding like crazy, and quite a few calls were about perfectionism.

What did they want brainstorming about?

A couple of clients are evolving their message and their Best Client Ever so we brainstormed to get clear on who their new BCE is now and where to find them.

Just from those three questions, I have a slew of possible topics to talk about on Facebook lives, create tips on social media or write about in upcoming newsletters.

You can also note resources, tips, and strategies that you recommend over and over again.

Rather than hoping I will remember those topics when it comes time to write or record, each day I review my day and makes notes on my Marketing Idea Journal. Then when I’m ready to create – wa-la! Magically curated topics that I know my Soul Tribe is interested in!

You also want to have an intentional content plan that includes your key messages for your movement, and creating content to support an upcoming launch, but we’ll dive into that in a future issue.

You can get your very own Marketing Idea Journal creative worksheet here to start collecting the perfect content ideas that you already know your clients want!

Download the Journal here!


Are you a Ripple Maker?

Private coaching opportunity for Creative Inspirational Leaders

If you’d like to increase your Ripple Making impact, I have an opening for a new private coaching client. I work with coaches, healers, and transformational leaders who want to spread their Soul Work using creative, soul-nourishing, marketing that makes a difference.

And it’s so much more than that…there’s the outward-facing conscious marketing, inward business systems, and deep dive into shifting those Sacred Shadows that keep you and your business small.

If you’d like to set up a Creative Consultation to share about what you are up to and how I can best help you, let’s talk! Reply here and we will set up a time!


Opportunities to Create & Grow with Laura

April

Wednesday, April 7
Joyful Business Studio
This month’s workshop: Simplify. Amplify.

Join me in the studio for this month’s workshop on Simplify. Amplify. You’ll get to learn how to apply this to your business and leave our zoom gathering with a plan for your business! This is an amazing supportive community! You can join the monthly membership program here.

Thursday, April 8
Joyful Business Sandbox:
Unlock Your Creativity in your Business!

Special workshop for clients only. I love giving surprise opportunities!

May

Creating from Flow
We start may 10th!
This is a special five month program for Big Ripple Makers (that’s YOU)! The theme of this Flow program is about attracting and receiving abundance. You’ll create a Passion Project to expand your business while cultivating Flow to open up your intuition and deep creativity. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more! Details coming soon!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

 

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea

It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know the details when I feel comfortable enough to move forward!


PS: Soul Nourishing Affirmation:

More and more I easily attract the most amazing clients to me!

My Favorite Things: Done-For-You Content – Get Yours for ½ Off!

by Laura West.

Your Story Your BrandIt’s been a super busy start of the New Year for me. I’ve been speaking, leading workshops, hosting private Creative Business Retreats for my clients… and my Mom has need my attention with some health concerns.

It’s been a lot to juggle.

One of my Sexy Systems is to lean into repurposing content when I have a super busy month. I pull up old emails that I love, or photo quotes that are my favorites – things I can easily repurpose.

I’m also a big fan of Done-For-You content.

This is where a company provides you with a program, article or blog post that you can edit and tailor it to your own voice and brand. It makes it so easy!

This is what I love about my girlfriends over at CoachGlue!

They have a really interesting program called Your Story. Your Brand. I think you would like this! (I got it!)

I work with Nicole Dean from CoachGlue and I love her Done-For-You Programs.

You can get the Your Story. Your Brand. Program for only $20.

You can use it yourself AND (this is the cool part) you can brand it and use it with your clients if that fits your market.

The coupon code is: 2019. It’s only good through tomorrow (Wed 1/30.)

Imagine How Fast Your Business Would Grow if You…

  • Use this content to develop a free gift that you can give away to grow your mailing list and get new clients.
  • Create a mini, low-cost product by recording a video or webinar training and then include it with the workbook and checklist, and sell it to your clients.
  • Boost the value of your monthly group coaching program by creating a training library for your members and clients.
  • Set up a lead page giving away the content and promote your lead page through Facebook ads to grow your mailing list.

I love all these ideas… and it’s so easy with Done-For-You content!

They also have ALL their planners on sale right now so check them out and see if it will help in your biz or even be a workshop-in-a-box you can use with your clients! (The coupon code 2019 works on all their planners.)

Get Your Story. Your Brand here.

Remember – the deadline is January 30 – so don’t wait!

Laura

Creative Alchemy by–the-Sea

On creative living… “Money helps, to be sure. But if money were the only thing people needed in order to live creative lives, then the mega-rich would be the most imaginative, generative, and original thinkers among us, and they simply are not. The essential ingredients for creativity remain exactly the same for everybody: courage, enchantment, permission, persistence, trust – and those elements are universally accessible. Which does not mean that creative living is always easy; it merely means that creative living is always possible.” Elizabeth Gilbert, Big Magic

Is it time to reinfuse your life and business? Reclaim your creative power? Consider coming to this year’s Creative Business Retreat by-the-Sea. Immerse in Creative Alchemy – because that is what we’ll be doing/being. Rejuvenating and reinventing what wants to be created! More details… Creative Business Retreat by-the-Sea

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