{Marketing Magic} Consistently create content your Soul Tribe Loves – easily!

Welcome to a fresh new week of possibilities!

We are definitely seeing signs of spring and warmer weather here in Georgia. Which means, I am getting pulled to be outside more and more every day and less time behind my lovely computer.

As the warmer weather approaches, and hopefully, we see signs of things opening up again, you are going to want to find ways to be even more efficient with creating authentic content for your newsletter, blog and social media – so you can enjoy being outside more!

So today’s article is about “How To Consistently Create Great Content Your Soul Tribe Loves…without losing your mind!”

I hope this helps you to create amazing content – quick! (and that your content really resonates, is inspirational, practical and engaging!)

May you be inspired and today’s Marketing Magic sparks creative ideas for you!

(Oh, in case you noticed…I’ve changed my newsletter to be called Marketing Magic – since that is what so many of my clients keep calling it anyway!)

I hope you have a beautiful, and creative week of much ripple making success!\


How To Consistently Create Great Content Your Soul Tribe Loves…without losing your mind!

I get asked all of the time, how do you create so much?

I am one of those people who see fascinating and creative ideas everywhere. But even I get stuck for ideas and feel the pressure of feeding the never ending opportunities for content. Think: your blog, in your newsletter, on your videos, speaking at events and on social media! Whew!

This year I am making a big shift in my business and with my clients. It’s all about Simply and Amplify.

You can’t be everywhere without losing your mind…or having a much bigger team. So, a great start to amplify your impact is to do fewer things really well.

I’m sharing my list of the top 7 tips for how to create content your Soul Tribe will love…while staying sane!

1. Schedule Time for Publishing and Creating

You need to create a schedule for both. Without a publishing schedule then you are either going to feel like you constantly “should” be putting stuff out there (read: endless pressure!), or you’ll never get around to putting anything out there at all.

This week I worked with a client on her content plan which looks like this: Publish a weekly email message on Sunday and then Monday and Thursday in her Facebook group. Everything else becomes a bonus! And she can let go of feeling overwhelmed and know when she is successful.

To support your publishing schedule you’ll also want to schedule time to create. It doesn’t happen in and around your client work very well. Schedule an hour or two to write, create, or shoot. Actually put it on your calendar! I have an event on my g-calendar that is called “Creating Time.”

Surprisingly having a little bit of “delightful discipline” can take the pressure off and create more freedom from stress and pressure.

2. Marketing Idea Journal

This is one of my favorite things! All of my clients learn about creating a Marketing Idea Journal when we start work together.

This is where at the end of each day you review your calls with clients and colleagues and make notes on what you talked about – including common topics, questions, what resources did you share, what are common dreams and challenges.

When you are ready to write or record – you have a handy list of super relevant topics that your Soul Tribe has already asked you about.

No more staring at a blank screen! And…you already know it’s what they want!

3. Recycle, Upcycle

It’s totally ok, in fact, it’s even smart to reuse content. Or take one step from a 6 step list and create a piece of content about it.

Share it in new ways – if it was an article, then you can make it into a video. If it was a video then make a tip into a photo quote.

4. Simplify

Don’t think you have to be everywhere. It will drain your energy trying to on every platform and to try to maximize every marketing strategy. Pick one social media platform and do that really well.

Decide on one main Beacon Marketing Strategy (an evergreen, ongoing marketing strategy like a podcast, video channel or weekly email tips) and focus all of your time, attention and creativity into building that one main thing and giving the members of your Soul Tribe an amazing experience that will keep them craving more!

5. Use someone else’s content

When you are at a loss or under a time crunch, you can share content from a favorite teacher or mentor (with credit of course) or even buy some PLR (public license rights) content to use when you can’t think of any ideas. Just remember to use their content like a starter mix – add your own flavor and personality to it so it’s not so generic.

If you are a coach, try the smart and easy to use content at CoachGlue.com. As an example, you can get 10 blog posts about vision boards that you can use on your own blog or in your newsletter Easy, peasy!

6. Creative flow

You can intentionally cultivate your creative flow of ideas and increase your productivity without losing your soul and sacrificing your life. Practicing daily success rituals to get your flow, creativity and focus activated is one of my favorite things to incorporate into my day. Just the simple act of lighting a candle and putting on some chant music signals to my body that it’s time to write!

You can get other ideas for daily success rituals with my free ebook, Daily Flow Rituals, 90 Ideas for how to infuse your day with calm, clarity and creativity.

I’d love to hear which of these tips is your favorite!


Are you a Ripple Maker?

Private coaching opportunity for Creative Inspirational Leaders

If you’d like to increase your Ripple Making impact, I have an opening for a new private coaching client. I work with coaches, healers, and transformational leaders who want to spread their Soul Work using creative, soul-nourishing, marketing that makes a difference.

And it’s so much more than that…there’s the outward-facing conscious marketing, inward business systems, and deep dive into shifting those Sacred Shadows that keep you and your business small.

If you’d like to set up a Creative Consultation to share about what you are up to and how I can best help you, reply here.


Opportunities to Create & Grow with Laura

March

March 22 – 26
Keep On Going! Marketing, Money and Mojo Summit with Marie Fratoni
I’ll be talking about Discovering your Soul Voice and Unlocking Your Power Within along with other really amazing business women. Get in on the goodness here!

Friday, March 26
Get It Done Day! Virtual Retreat
Get Stuff done that matters – together!
Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

April

Thursday, April 8
Free Your Creativity

Special workshop for clients only. I love giving surprise opportunities!

May

Creating from Flow
We start may 10th!
This is a special six month program for Creative Transformational Leaders (that’s YOU) You’ll create a Passion Project to expand your business while cultivating Flow in your life and business. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

 

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea
It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know the details when I feel comfortable enough to move forward!


PS: Client Love from George Herrick, Soul Deep Living

Laura is as clear-sighted and visionary as a mythic Greek oracle.

I have had the good fortune to work with Laura West as my coach for several years. Whether working on a short-term goal or on a bigger picture such as my business, Laura holds the energy, vision and focus powerfully. At the same time, she is adept at guiding me like a Sherpa through whatever pitfalls, crags and wrong turns life brings as I climb to the peak of my dreams.

While expertly guiding me, Laura is also a compassionate witness to my process. She has the patience to listen to my frustrations, mental and emotional blocks, and self-judgments without ever losing sight of the work we are doing and why we are doing it. She has an uncanny ability to help me find the gold in my real or imagined limitations so I can learn and grow from them, such as showing me how to turn the healing of my own life struggles and challenges, such as my recovery from addiction, into opportunities to help others heal from theirs.

Laura gently but firmly prods me to embrace my own creative abilities, expand them, and lift them up in service to others. Her creativity is never limited to how to do something, but always includes why to do it, when is the best timing, who it may benefit and what else can be done to follow-up or complete the original goal.

Laura is as clear-sighted and visionary as a mythic Greek oracle. When my vision gets distracted by the glitter of fancy, complicated ideas, she sees a way to add punch to my message through simplicity. When I get sheepish about my message, and think small and limited, she deftly guides me to take the risk of being bigger than I thought I could be.

I can’t speak highly enough of Laura, her insights, her creativity, her down-to-Earth practicality and her compassionate and clear-headed wisdom. She has been a great gift for me, my life and my business.

{Miracle Marketing} Where’s the Friction & Flow? For real…

Happy Monday!

I’m off this morning to get my 2nd vaccine shot. Living with my 80-year-old dad I decided it was a good thing so that I’m not so worried about bringing home bad germs from my big city visits to Atlanta!

I’m also looking at the calendar for the fall and deciding if I’m going to move forward with another Creative Business Retreat by-the-Sea in October. This annual retreat on the coast of Virginia is typically filling up by now. I’m trying to get a feel for what we think travel will look like. Let me know if you are curious…I can put you on a notification list for when I do make my decision.

I hope you get inspired from today’s article about identifying the friction and flow in your business. That was going to be the topic of last week’s article but I changed my mind and wrote about how to incorporate card decks into your business instead. (I just forgot to change the subject line – life in an imperfect world! )

Please enjoy the inspiration and creative sparks in this week’s Miracle Marketing newsletter!

I hope you have a beautiful, creative and successful week of much ripple making!


Where’s the Friction and Flow?

When I am coaching a client, I’m always looking for where is there friction and where is there flow?

Friction is all about where things are slowing down, something is blocking action and movement, or quite often there is a misalignment of energy.

It can show up in all different types of ways: lots of action but avoiding right action, non-action, what they say and don’t say, or even with an intuitive hit from a knowing or feeling.

For example, a client who was talking about writing her book. She said she had hit a rough spot and was circling around and not moving forward.

Now this is super common. When you are stepping out there and putting your passionate message into a book (or a newsletter, video or podcast) – it can feel really vulnerable, like your inner little girl is standing on top of a chair screaming “Look at me, I have something important to say!” And deep inside you worry if anyone will care, will pay attention or even ignore you, or worse, point you out in some way and you’ll feel humiliated or embarrassed.

Super vulnerable, right?

Even when you know you are ready to be more visible with your creative endeavor and have something important to say that could make a difference in someone’s life.

The opposite can happen too. A client might be experiencing expansive flow. Heart and creative power centers wide open. Opportunities and ideas coming to them easily.

Then the coaching is often about how to continue to be open to the flow and receive. It’s common to want to slow the flow or shut it off completely because you get overwhelmed or you’re afraid you will get overwhelmed. It hasn’t happened yet…but you project into the future your fear of handling it.

In coaching, I’m always listening for the friction or the flow of energy. Is it expanding or is it getting caught on something that is slowing it down?

Is the flow moving but the client is holding it back or not realizing that they aren’t open to receiving the amazing opportunities that are right there around them?

This week notice your own friction and flow with these questions:

  • What project are you working on where you notice there is friction in some area?
  • Where are you saying you want something and yet you’re closing down the possibilities?
  • Where is something not working quite right but maybe you can’t put your finger on why?
  • Where is there flow in your business or your life?
  • Where are you holding back the flow of opportunities that are close by?
  • Where are you not allowing yourself to celebrate and acknowledge your success?

Pay attention to how you notice friction and flow:

  • Do you feel it in your body?
  • Do you feel it in your emotions?
  • Can you hear messages about where you are?
  • Is it something that isn’t tangible, but you just know it?
  • Maybe you can see where the friction and flow show up?

I’d love to hear how Friction and Flow are showing up for you in your business!


Join me in the Joyful Business Studio

This is a soulful community of Ripple-Maker business owners who want soul-nourishing ways to grow their business. That’s what we focus on each month!

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Fill Your Well and Group Coaching Call.

If you are tired of the “hustle-grind-formula-launch-launch-launch pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

When you join us now –you can get in on this Wednesday’s Group Coaching and Inspiration Call. You can fill your well with tools for your mindset and marketing toolbox and get coaching on what you’re working on right now!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Create & Grow with Laura

March

March 12-14, You can still attend the second weekend!! March 19-21
Florida Creativity Conference
I’m presenting for a 3rd time at this conference – this time virtually! I’ll be talking about “Discovering your Creative Passion Project.” There’s all types of sessions to help you learn how to access your creativity, stretch your imagination and use creative in solving problems. I look forward to seeing you there! Sign up to attend conference here!

March 15-19
Next Level Secrets for a 6 Figure Business Summit 
with Stephanie Treasure
I’m a guest on Stephanie’s summit this month along with 21 Influencers sharing strategies and mindset for doing business at a higher level and making a bigger impact. I’ll be talking about “Attracting your Soul Tribe and the Conscious Marketing Approach.” Details for free summit here.

Wednesday, March 17
Joyful Business Studio – Fill-the-Well Group Coaching Monthly Call
Boost Your Inspiration, Creativity and Take Inspired Action + Group Coaching
Want to shift your energy, boost your creativity, get unstuck and grow your business the Joyful Business way? Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership. Go ahead and jump on in! I’d love to have you!

March 22 – 26
Keep On Going! Marketing, Money and Mojo Summit with Marie Fratoni
I’ll be talking about Discovering your Soul Voice and Unlocking Your Power Within. Get in on the goodness here!

Friday, March 26
Get It Done Day! Virtual Retreat
Get Stuff done that matters – together!
Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

April

Thursday, April 8
Free Your Creativity

Special workshop for clients only. I love giving surprise opportunities!

Creating from Flow
This is a special six month program for Creative Transformational Leaders (that’s YOU) You’ll create a Passion Project to expand your business while cultivating Flow in your life and business. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

May

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea
It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know when I feel comfortable to move forward!


PS: Client Love from Leslie Hamp, author of Create the Life You Crave, coach, mentor and retreat leader

Every coach needs a coach, and Laura West is the one I turn to for brainstorming, guidance and a big leap. In just 2 hours she helped me shift into my Zone of Genius and rebrand my business. It feels so good to kiss my old business model goodbye and claim a model that is aligned with this stage of life — leading groups and retreats around a life re-imagined. I am so grateful to have Laura in my back pocket as my coach, mentor and inspiration.

2020’s Theme: Dancing on a Moving Surf Board

Does that describe how you’ve been feeling in 2020? Day-to-day having that feeling like you’re dancing on a moving surf board? Trying to learn new moves while the board is slipping underneath you and over the buoyant waves – they just keep a ‘coming!


That’s what 2020 has felt like for me and most of the people I talk with.

We’ve all heard that change is the one constant. But that doesn’t do justice to describing the feelings and challenge of living with the constant waves of change and uncertainty as we have been doing all year.

While we may see some signs of hope on the horizon, the fast pace of change isn’t going to stop. Everything I read and listen to says that the certainty is – change + fast.

So how do we adjust? How do we get uber grounded and ramp up our resiliency so we can lead, grow our business and create those positive ripples we know are in our heart to create?

And still acknowledge that the toll it takes to keep navigating these turbulent waters?


Starting next week I’m going to be sharing a short video series to talk about this and what do we as solopreneurs do to thrive in this newly evolving environment.

Meanwhile, I’d love to hear from you if you have a few moments…

How’s your dancing on a moving surf board going in your life and business?

What’s working?


What are you worried about?


What’s not working?