Creative Marketing Inspiration

by Laura West

Chik-fil-a, an Atlanta based favorite, has launched a new initiative this holiday centered around time. Giving the gift of time. Spending time together. They created a cute animated movie about it. They have opened a Time Shop in NYC. Both in the shop and online you can get hand calligraphied cards to send to love ones to request Play Time, Giving Time… suggestions for making cinnamon rolls together and warm cuddly experiences. The cards are free and include postage. (There’s not even anything for sale in the NYC shop – no chicken sandwiches or anything.)

I wanted to share this with you for inspiration and ideas. Of course, they have a big giant ad budget to create this, but what would be your message? A powerful and yet simple message that you could share with your community?

For a year (back a couple of years ago) I created handpainted cards with simple inspiring messages and left then around town. In my doctor’s office waiting room, bathroom mirrors in restaurants, bulletin boards in grocery stores and as part of my tip after paying a bill. I know I changed some people’s days. I inspired new thoughts. I gave them a burst of confidence or optimism.

Maybe I wasn’t impacting millions of lives like Chik-fil-a… but who knows whose life I changed, because I shared my passionate message and took a risk? Maybe that person went home and talked to their kid differently, maybe they spoke to themselves more compassionately, maybe they passed their good vibes forward to a co-worker.

What’s your passionate message? Any ideas or inspiration about how to share it?

Don’t Miss Out on Your Elegant Enrollment Worksheets and Training

by Laura West

Tomorrow is the last day to get your Elegant Enrollment training.

It’s a super affordable and easy process to use with your potential clients so you feel prepared, confident and can focus your energy and attention on serving the client instead of worrying about what to say next.

This takes the angst out of having sales conversations!

Remember, it’s about the relationship not the transaction.

You’ll get immediate access when you sign up at: Elegant Enrollment.

Think of the sales conversations you have coming up this week and know you can use this training and worksheets right away to guide you.

The confidence alone will ensure more success!

I can’t wait to hear about your soaring confidence and new clients!

To Your Big Beautiful Amazing Success,

{Infographic} Do Objections Make You Panic?

by Laura West

Objections really are good news.

Ok, that may sound funny to you…

When you are having a sales conversation, and you get to the part where a client asks questions and brings up objections around money or having to ask their partner first… the good news is that this means they are interested!

If they weren’t interested, then they wouldn’t bother.

Most people get nervous and anxious when a potential client brings up objections in a sales conversation… now you can get a secret smile on your face… because you know they are interested!

The next step is knowing how to handle those objections. Be prepared… ahead of time!

You want to remember that it’s about the relationship not the transaction.