{Marketing Magic} No More Writing Marketing Prescriptions

Hello & Welcome to a fresh new week!

I hope you’ve had a lovely long weekend! With summer coming to an end, it’s a bit like savoring the juice of a super sweet orange!

I’ve had my youngest son, Sam in town all weekend. It’s been fun to show him around my new home by the marina. I want him to feel a part of my new chapter here and I can tell he’s excited and glad he came.

Please enjoy today’s article where I share with you how I am no longer writing marketing prescriptions! Read on for what I mean….

For more inspiration check out my new YouTube Channel where I’m sharing easy, natural ways to find your voice and share your authentic self expression in your business.

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


No More Writing Marketing Prescriptions!

I was tired of writing prescriptions for marketing strategies and tactics that my clients didn’t follow.

Take two and call me in the morning.

Create two Facebook videos and let me know how it goes.

Write a newsletter every week and let me know how you are finally starting to find your voice.

And then nothing happens.

Clients have good intentions. They are all enthusiastic and ready to go but then something happens.

Something almost mysterious.

They lose energy. That enthusiasm and commitment they had on the coaching call fades.

Their inner saboteurs got to work and they find themselves stuck in the Doubt Vortex doubting themselves, doing the 2nd guessing two-step about that brilliant strategy.

Maybe this is you, or has been you one time or another?

It’s because it’s not just about having a good strategy, plan or idea.

Those are a dime a dozen.

It’s about your energy.

Are you truly aligned with the strategy, plan or idea? Or is there something in the way?

One of my clients said she felt schizophrenic! There were so many voices in her head and none of them were really her true voice.

Five years ago I started focusing even more on energy healing and alignment work in my coaching. This is the stuff that is so important.

It’s what helps get your energy into alignment so that you’ll actually take action!

It’s similar to a prescription for symptoms. You can take cough medicine for a cough but it doesn’t address what’s making you cough.

Energy healing and alignment works on your beliefs, your stories, shifting the saboteur hijinks while calming your nervous system.

I see a difference with my clients as they take inspired actions that are in energetic alignment with their dream. They are creating signature programs, being consistent with their newsletter, finding their voice like never before, writing books, and receiving more opportunities like never before.

A client told me that I create the environment for her to flourish!

I’ve been a bit quiet about this deeper work. You get a glimpse every now and again as I talk about creating from flow. But it’s ready to be shared in a bigger way soon.

For now, start noticing how when you are super excited about an idea and when the energy mysteriously dissipates! Stay tuned…


Opportunities to Connect, Create & Grow with Laura

Coming soon…New product you’re going to love!
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea

Virginia Beach, VA – oceanfront beach house

We are all full for 2021~ Would you like to be on the waitlist for future retreats? Just go to the retreat page and sign up for the notifications.

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! The environment, conversations, deliciousness of life, plus the coaching and the creativity will be the perfect transformational experience to help shift you into what’s next for you!


PS: Soul Nourishing Affirmation:

More and more I create from pure alignment.

I am a soul-inspired entrepreneur who loves marketing with ease and creativity!

{Marketing Magic} Easy and Smart Summer Marketing

Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity in your business!

I hope you are enjoying your summer time!

I’ve taken many walks – by the lake here and down on the beautiful trails with friends in Atlanta. We also have an abundance of watermelons, cantaloupes, blueberries and peaches! I made my first peach cobbler too!

If you’re like me, you’re looking for each ways to keep your business growing while enjoying some relaxation. Read today’s article for ideas for easy and simple ways to create content for social media, video or your newsletters…from content you already have!

That way you can keep connected to your Soul Tribe AND enjoy your own fruits of the summer!

I also recorded a special video with some additional ideas for creating from what you already have. That video is available over in my Facebook Group. See below for that link too!

Last but not least…if you are looking for a business community to connect into so you aren’t on this entrepreneur journey alone…join us over in the Joyful Business Studio.

There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Easy and Smart Summer Marketing – Use What You Already Have Created!

In this weird summer of kinda sorta post covid coming out – but maybe we shouldn’t energy…I’m sure no matter how you are feeling about getting out this summer, you are probably feeling that pull of the I-wanna-take-it-easy-summer-energy!

I also know you’ve spent a lot of time and energy growing your business and you don’t want to lose the Flowmentum created so far.

It’s important to stay in touch and stay visible with your Soul Tribe community and yet there is a way to do it that’ll take minimal effort and maximum impact. This is all part of my new Simply. Amplify. approach to marketing.

One of the easiest summer keep-in-touch method is to use content you already have created. I tend to forget all the good, rich content I’ve created for years! How about you?

Here’s some places to look…

  1. Past articles and newsletters – it’s totally ok to recycle or as I like to call it Upcycle! Use something old and give it a new polish! Pull out an old article and make it relevant to your current message or these current times.
  2. Pull out content bites from a class – Every class you teach or when you coach is loaded with content ideas! You can look over your outline and pull out an idea or get your class transcribed at HappyScribe.com. You can usually get 3 – 10 ideas for one article, blog post or live video. Super easy!
  3. Content from speaking engagements – Remember this past year how all meetings and organizations went virtual? The great news is most of those zoom meetings were recorded. Go through the recording (or get your part of the presentation transcribed) and pull out your A-mazing ready-to-go content!
  4. Revive your book or ebook – Remember that book you wrote a few years back or that collaborative chapter you contributed to a book? Many of my clients who have written a book have a tendency to think that once they’ve published – it it’s time to move on. There is a goldmine of content inside! Pull it out and use a content piece from each chapter. You can turn it into easy and quick tips, articles and posts AND it might renew interest in your book too!

For more ideas on how to use what you’ve already created you can watch my Joyful Business Show! It’s available in my Joyful Business Community Facebook group.

Let me know how it goes! I love to hear what easy and simple ideas this article inspired for your creative productivity this summer!


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

Stop winging your content! This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

August 23
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

I love feeling so creative and productive.

I am a woman who makes money while I have fun!

I’m tapped in, turned on and totally aligned with sharing my message!

{Marketing Magic} What to do when you don’t feel like marketing?

Happy Monday! Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity!

Maybe when I reminded you with a greeting of fresh expansion and growth you felt that guilty feeling and wanted to hide? Are you experiencing the lazy days of summer yet? I know I am!

In the summer our energy naturally slows down with the hot temps. But that doesn’t have to mean your business stops.

Read this week’s article about 7 ideas for what to do in the summer to keep your business in Flowmentum in a way that takes advantage of your natural summer rhythm and your clients too and keeps your business in a gentle expansion mode!

Also, be sure to check out the calendar of events below. There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Summer – What to do when you don’t feel like marketing?

Are you feeling the pull of the summer slow down? Of course, this is a great time to take time out for play and vacation, but it’s also a great time to slow down so you can play in your business.

Most of our clients (depending on the type of business you have) are busy with family, enjoying late evening cookouts, and extra days at the lake or beach. They don’t necessarily want a big giant commitment of a program right now.

Before I go to much further, I’m talking about following the natural rhythms of life and the seasons. There are also ALWAYS clients who feel this is the perfect time for them to get started. Don’t use summer as a blanket excuse that you can’t get clients. It’s just that most of us want to slow down a bit.

Especially this summer, when we are all feeling like we’ve finally been let outside to play after the last year+.

However, if you’re like me, you don’t want to lose Flowmentum in your business, right?

I made a list for you of what you can be doing to keep the energy flowing in your business this summer while taking it easy and refueling!

  1. Nurture your clients and community with something light and simple. It’s a great time for a short introductory program, like a 10 day challenge or a new free gift. Or even a one time class. Low commitment and easy for you and your clients to say yes! Low stress for you.
  2. Create easy video content to keep the connection alive with your Soul Tribe. Be in the beautiful outdoors and share video messages where ever you are with your clients so you can stay in touch and nurture that relationship. Get them thinking about what’s next for them. You stay top of mind but it’s more about connection and nurturing than enrolling.
  3. Summer is the perfect creative time. Schedule creative days – I’m having one now as I write this newsletter! (I’m writing on a Friday and the whole day is scheduled on the calendar for creative time) Now is a fantastic time to get ahead in writing articles, or that creating that new free gift you’ve been meaning to update.
  4. Use your Creative Days to create a new product. I teach my clients the concept of Deep Listening. You are always listening to your clients and Soul Tribe for what they need and want next. Go back to your client notes or your Marketing Idea Journal for ideas. Then use this slower time to create a new product or program so you’ll be ready for the fall!
  5. Create your 90 Day Plan. Rather then riding by the seat of your pants, make a plan! It gives you some guide rails and vision for what to create so you don’t get to your computer in the morning feeling disconnected from your business. You can look at your plan and pick right back up on your intentions and goals.

    Another good thing about a 90 Day Plan is that you can go light with your plans for July and August and then put more into your plan in September. Then you don’t have to walk around all month feeling that internal pressure that you *should* be doing more in your business now. You can truly relax!

  6. A wonderful creative project for the summer is to create a Creative Content Plan for your Soul Work. Isn’t it time to stop randomly posting on social media and start being more strategic about your messages? Having a Creative Content Plan for will help you focus and be more productive and impactful when you are ready to rev back up again. (and yes, you can still have plenty of spontaneous posts when you have a Creative Content Plan!)
  7. Use this time for creating systems and to refresh and update your website. This is a wonderful opportunity to step back and look at your business to see where you need systems. For example, we are moving more of my internal tracking forms to google drive and better organizing my in-house forms. I’m revamping my YouTube channel and setting up better branding. It’s the perfect time to get done the things you’ve been meaning to get to.

Bonus: Let yourself have Dream Time! For me, I have been spending an extraordinary amount of time on the deck and on the porch swing just feeling into what wants to happen next. What wants to be born? Really letting myself dream. Bring your journal so you can free write or mindmap the ideas that come to you. THEN…decide which ones are your Big YES projects and create your 90 Day Plan!

Let me know how you are doing this summer! I would love to hear what creative projects you are working on.


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

Summer is my business dream time!

I love feeling creative and wildly productive!

More and more I am staying in touch with my Soul Tribe easily and naturally.