{Marketing Magic} Non-marketing Marketing

Welcome to another Magical Monday!

I love Mondays…it’s the beginning of a fresh new week full of possibilities, rich conversations, deep transformational coaching, creative expressive and expansion energy.

Do you feel this way too?

If NO – let’s talk! You are too valuable and have amazing work that needs to get out into the world and we can’t let the “dreads” stop you.

If YES, let’s definitely talk! Let’s ride that expansive wave together…imagine what’s possible when you keep your energy aligned with your personal energy system, your soul’s desire and create and expand from deep inner wisdom. You don’t have to do this alone!

See below….for how to contact me to talk about upcoming private coaching and mastermind opportunities.

Ok, that was a lot of enthusiasm for the opening to a newsletter! That’s because I am feeling so aligned and expansive. It’s all about connecting, allowing, and receiving the enthusiasm, passion and joy of showing up fully alive in my business and life.

Last week+ I did a road trip down to and around Georgia. It was part of filling my well of connection, joy and passion.

I got to spend the weekend with my son, Sam, at his college and meet his fraternity brothers. They have two amazing houses many of them live in…think…big old Georgia colonial houses, redone for 8 – 15 young men, complete with big windows, hard wood floors, hand painted bedsheet signs on the walls from their special events and loads of couches everywhere for impromptu gatherings.

His fraternity is known for being a bit more serious and focusing on leadership. Yes, they have their fair share of fun for sure!

I was so impressed with his friends and how much they obviously cared about Sam and meeting his mom. In walking by Sam. they would stop and say hi to Sam and then want to meet his mom. They were present and intentional. (and it made my heart leap with faith in the younger generation!)

What really hit me was how much they are a community that leans into each other. Each young man has his own Beautiful Brilliance. They know who to ask for help and support. I know these are lifelong friends and the friendships will continue to be supportive throughout Sam’s life.

It’s exactly what we need in our business. Deep connections with supportive business owners who are champions for each other. Someone who gets you and the entrepreneurial journey you have chosen.

That is one of the reasons why I decided to create my new Radiance mastermind.

It’s more important than ever to have a “nest” of like-minded soul-led business owners where you can lean into each other. Expanding, growing and creating your business, being visible, allowing your Radiance to shine brightly so you are seen and attract the clients and opportunities to you. This is not a journey to do alone.

The details are coming soon for Radiance…I’m giving first options for this intimate high-level group to my current clients and then I’ll share more. If you’d like to get on the waitlist for details…you can do that here.

In this week’s article I talk about how to shift your relationship to marketing. Marketing isn’t something you do TO people….it’s something you do FOR people. What IF you treated your marketing as a force for good? What IF your marketing alone changed people’s lives? What if they naturally wanted more? Read below for more…

Wishing you a week filled with abundant creativity, focus, rich connections and imperfect actions aligned with your soul!


Non-marketing Marketing

What would be possible if you shifted your relationship and perspective about marketing?

Instead of thinking about marketing as a necessary dread you have to do to get clients or a manipulative thing you do TO someone…

What if your marketing is something you do FOR for Soul Tribe?

Feel what that would be like for a moment…

The most powerful marketing is sharing something that engages. Engages = educates, makes the reader/listener/viewer think bigger, shifts a perspective, has them stop and wake up, makes them laugh, and share.

They experience you in some bite-size way…and they want more! (like a great show on Netflix!)

Yes, they want MORE marketing from you, not less! (imagine that for a moment!)

You know it’s possible.

Think of that person you ran across on a podcast, in a book or at an event that piqued your interest. You went to their website, got their free eBook, listened to their podcast and then listened to 3 more! You checked them out on Facebook and then went to their website to get more.

I had that happen with a poet/coach on Insight Timer, the meditation app. I listened to a 2 minute poem. Two minutes.

I was intrigued. I loved her voice, her perspective, her depth.

I immediately wanted more. I listened to more of her poems and meditations on the app.

Then I went to her website. I got her free journal and more meditations/poems.

I followed her on Instagram.

I bought a short course.

This is non-marketing marketing.

It’s what I hold for myself in my own marketing. Sometimes I’m successful and right on…and other times I’m a work in progress.

To me…your marketing is part of your Soul Work.

You don’t want to separate them.

It’s not about doing your Soul Work (your medicine, changing lives, being authentic) and then shifting into a different identity to market.

What IF you marketed using your Soul Work?

Sharing your medicine, caring about people and letting it show in your marketing?

Educating, getting people to think beyond what they are told is the common path, (Seth Godin is a great example of this, right?), wake up their creative power, help them in some way by giving them great information, share a story to illustrate the empathy you have with their situation, make them laugh, dream and want to take action!

Redefine marketing as something creative you do FOR people!

Keep imagining what would be different for you and for your members of your Soul Tribe!


Are you ready to step into your Soul Work?

Let’s set up a time to talk about how you can get your Soul Work out into the world in a bigger way that feels natural, authentic and even fun! Together we’ll access your deeper voice, leadership and creativity…while shifting those blocks that are getting in the way of you growing your beautifully successful business.

(Beautifully successful in ALL ways – meaningful, impactful, financial)

I’d love to talk with you about liberating your true voice, intuition, energy alignment, creativity, along with the practical doing stuff that gets you engaged with your Soul Tribe.

Just reply to this email and we’ll find a time to talk!


Opportunities to Connect, Create & Grow with Laura

November

Writing Your Reality Workshop
Monday, November 28
3pm ET – 75 minutes

This is a power practice! I’ll lead you through scripting your beautiful life and amazingly successful business! This is a hands-on – fun, insightful, transformational workshop – I am so excited about you joining us! Sign up here!

December

Joyful Business Studio
This month’s workshop: Part 2 – Take Back Your Financial Power
Wednesday, December 1
Join me and other supportive like-soul committed entrepreneurs for this month’s workshop in the Joyful Business Studio. Last month we dove into two powerful mindset money practices. This month we’ll focus on the practical aspects of what it looks like to be a good steward of your money! It’s all part of the monthly membership program! Want to join us? Details here!

Watch for the 2022 Joyful Business Plan!
Coming your way so you can capture your creative ideas, create a soul-led marketing plan and planners galore to help you align your day with your dream and take aligned action to make that dream a reality!

December 5 and 6
Private Client Retreat – 
Virginia Beach

December 17 – Save the date!
Joyful Business Planning Retreat

Details coming soon!

Starting January 28…details coming soon!
*New* Radiance Mastermind & Coaching Program

The details are shaping up and I’ll be announcing it more fully soon. This is a high level community of passionate entrepreneurs who are ready to take their Soul Work to a new level. It’s not business as usual…the hustle & grind and marketing strategies of old don’t work for us.

Welcome to the new, soul-refreshing aligned way to liberate your voice, share your Soul Work, make wonderful money with conscious energy and wisdom! More to come…think Flow + Healing + Energy Alignment + Living Your Manifesto!

Would you like to be on the waitlist to find out more? I’ll be talking with each potential member personally to see if this is the right program and community for you for your 2022 growth and support. Sign up here so you will be the first to know about this new program.


PS: Soul Nourishing Affirmation:

I am a soul-led entrepreneur who finds marketing surprisingly fun!

More and More I am a money magnet.

I love feeling free abundant and generous!

{Marketing Magic} No More Writing Marketing Prescriptions

Hello & Welcome to a fresh new week!

I hope you’ve had a lovely long weekend! With summer coming to an end, it’s a bit like savoring the juice of a super sweet orange!

I’ve had my youngest son, Sam in town all weekend. It’s been fun to show him around my new home by the marina. I want him to feel a part of my new chapter here and I can tell he’s excited and glad he came.

Please enjoy today’s article where I share with you how I am no longer writing marketing prescriptions! Read on for what I mean….

For more inspiration check out my new YouTube Channel where I’m sharing easy, natural ways to find your voice and share your authentic self expression in your business.

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


No More Writing Marketing Prescriptions!

I was tired of writing prescriptions for marketing strategies and tactics that my clients didn’t follow.

Take two and call me in the morning.

Create two Facebook videos and let me know how it goes.

Write a newsletter every week and let me know how you are finally starting to find your voice.

And then nothing happens.

Clients have good intentions. They are all enthusiastic and ready to go but then something happens.

Something almost mysterious.

They lose energy. That enthusiasm and commitment they had on the coaching call fades.

Their inner saboteurs got to work and they find themselves stuck in the Doubt Vortex doubting themselves, doing the 2nd guessing two-step about that brilliant strategy.

Maybe this is you, or has been you one time or another?

It’s because it’s not just about having a good strategy, plan or idea.

Those are a dime a dozen.

It’s about your energy.

Are you truly aligned with the strategy, plan or idea? Or is there something in the way?

One of my clients said she felt schizophrenic! There were so many voices in her head and none of them were really her true voice.

Five years ago I started focusing even more on energy healing and alignment work in my coaching. This is the stuff that is so important.

It’s what helps get your energy into alignment so that you’ll actually take action!

It’s similar to a prescription for symptoms. You can take cough medicine for a cough but it doesn’t address what’s making you cough.

Energy healing and alignment works on your beliefs, your stories, shifting the saboteur hijinks while calming your nervous system.

I see a difference with my clients as they take inspired actions that are in energetic alignment with their dream. They are creating signature programs, being consistent with their newsletter, finding their voice like never before, writing books, and receiving more opportunities like never before.

A client told me that I create the environment for her to flourish!

I’ve been a bit quiet about this deeper work. You get a glimpse every now and again as I talk about creating from flow. But it’s ready to be shared in a bigger way soon.

For now, start noticing how when you are super excited about an idea and when the energy mysteriously dissipates! Stay tuned…


Opportunities to Connect, Create & Grow with Laura

Coming soon…New product you’re going to love!
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea

Virginia Beach, VA – oceanfront beach house

We are all full for 2021~ Would you like to be on the waitlist for future retreats? Just go to the retreat page and sign up for the notifications.

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! The environment, conversations, deliciousness of life, plus the coaching and the creativity will be the perfect transformational experience to help shift you into what’s next for you!


PS: Soul Nourishing Affirmation:

More and more I create from pure alignment.

I am a soul-inspired entrepreneur who loves marketing with ease and creativity!

{Marketing Magic} Easy and Smart Summer Marketing

Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity in your business!

I hope you are enjoying your summer time!

I’ve taken many walks – by the lake here and down on the beautiful trails with friends in Atlanta. We also have an abundance of watermelons, cantaloupes, blueberries and peaches! I made my first peach cobbler too!

If you’re like me, you’re looking for each ways to keep your business growing while enjoying some relaxation. Read today’s article for ideas for easy and simple ways to create content for social media, video or your newsletters…from content you already have!

That way you can keep connected to your Soul Tribe AND enjoy your own fruits of the summer!

I also recorded a special video with some additional ideas for creating from what you already have. That video is available over in my Facebook Group. See below for that link too!

Last but not least…if you are looking for a business community to connect into so you aren’t on this entrepreneur journey alone…join us over in the Joyful Business Studio.

There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Easy and Smart Summer Marketing – Use What You Already Have Created!

In this weird summer of kinda sorta post covid coming out – but maybe we shouldn’t energy…I’m sure no matter how you are feeling about getting out this summer, you are probably feeling that pull of the I-wanna-take-it-easy-summer-energy!

I also know you’ve spent a lot of time and energy growing your business and you don’t want to lose the Flowmentum created so far.

It’s important to stay in touch and stay visible with your Soul Tribe community and yet there is a way to do it that’ll take minimal effort and maximum impact. This is all part of my new Simply. Amplify. approach to marketing.

One of the easiest summer keep-in-touch method is to use content you already have created. I tend to forget all the good, rich content I’ve created for years! How about you?

Here’s some places to look…

  1. Past articles and newsletters – it’s totally ok to recycle or as I like to call it Upcycle! Use something old and give it a new polish! Pull out an old article and make it relevant to your current message or these current times.
  2. Pull out content bites from a class – Every class you teach or when you coach is loaded with content ideas! You can look over your outline and pull out an idea or get your class transcribed at HappyScribe.com. You can usually get 3 – 10 ideas for one article, blog post or live video. Super easy!
  3. Content from speaking engagements – Remember this past year how all meetings and organizations went virtual? The great news is most of those zoom meetings were recorded. Go through the recording (or get your part of the presentation transcribed) and pull out your A-mazing ready-to-go content!
  4. Revive your book or ebook – Remember that book you wrote a few years back or that collaborative chapter you contributed to a book? Many of my clients who have written a book have a tendency to think that once they’ve published – it it’s time to move on. There is a goldmine of content inside! Pull it out and use a content piece from each chapter. You can turn it into easy and quick tips, articles and posts AND it might renew interest in your book too!

For more ideas on how to use what you’ve already created you can watch my Joyful Business Show! It’s available in my Joyful Business Community Facebook group.

Let me know how it goes! I love to hear what easy and simple ideas this article inspired for your creative productivity this summer!


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

Stop winging your content! This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

August 23
Get your positive vibes on! A little tease….but something really good is coming your way soon! Introducing a new product that you’re going to love! It’s perfect for calling in your Future YOU and living it right now. More to come soon….

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

I love feeling so creative and productive.

I am a woman who makes money while I have fun!

I’m tapped in, turned on and totally aligned with sharing my message!