[Miracle Marketing Message] Inner Wisdom + Outer Knowledge = Sweet Spot of Success!

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Listen to: Inner Wisdom + Outer Knowledge = Sweet Spot of Success!

 


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I get a lot of questions from clients about what is the “right thing” to do when designing a program. What is the right time of day to hold a teleclass, right day of the week to publish your ezine, what is the right price… and on it goes.

These are all great questions.

But instead of relying on a proven formula, I use a mixture of inner and outer wisdom and knowledge for the “right answer.”

Take the teleclass question… what is the right time of day to offer a teleclass? I always encourage my clients (and I make decisions this way, too) to go inside first and determine what feels good to them.

Many marketing experts say that you need to poll your market first and plan according to their needs. That is good information, but it won’t be sustainable if it doesn’t work for you and your schedule, your values, and your lifestyle.

So if you have little kids and think you would lead a teleclass at night, but this stresses you out because you know how difficult it is to plan an evening without kids, then don’t do it. Unless it is lined up with grace, ease, and an “Oh, yes! I am excited about this!”… you’ll be stressed, or you won’t even get around to doing it.

Start with what works for you, and then add in smart knowledge from your tribe and what they are looking for.

Find that perfect overlap of your needs and values with their needs and desires, and you have the sweet spot of success!

I hope you create an amazing week!


 

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Notes from an Entrepreneur

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Last week, I led an amazing open coaching call helping women business owners identify what their next Big Leap is. It was hugely validating to everyone and inspiring to hear about the big decisions, visions, and shifts that are on the horizon.

You can still listen into the audio… you’ll find the details here.

If you find you are on the ledge of a Big Leap – whether it’s a rebrand, evolution of your next big message or you are ready to play a bigger game in your business – I’d love to support you in making the leap easier, faster, and more fun! Just reach out and email me, and we can set up a time to talk about you, your business and your Big Leap!

I can’t wait! Can you?

[Miracle Marketing Message] My Big Leaps from the Ledge!

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Listen to: My Big Leaps from the Ledge!

 


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I might seem like a calm, mild-mannered Clark Kent of the business coaching world to you, but those who get to know me or work with me intimately know that I am a pretty big risk taker.

If something isn’t working in my life or business, I identify where the friction is. Where are the opportunities to get it flowing again? What needs to shift or embraced. And, sometimes, what needs to be let go.

I am hugely passionate about possibilities. I believe that we can we can have and do anything we really want in life.

But that also means you have to get comfortable being really uncomfortable standing on the ledge before you take that big leap.

I’ve made the big leap in many forms: moving from my hometown to the big city of Chicago in my 20’s… to leaving a stressful but six-figure job in corporate to start my own business almost 15 years ago… to leaving behind marriages and relationships that I’ve outgrown or weren’t healthy for me… to shifting my brand and reinventing my business every few years (which is a very public thing, by the way!).

Oh, and I made literal big leaps, too! In a tandem hang glider off Mt. Tamalpais and also jumping off of a small platform 50 feet up in a tree to zip line to the ground.

It takes big ovaries!

It also takes a big heart, huge trust in myself and in something bigger than just me, and a gigantic commitment to be the best me, live my best life, and inspire other women to do the same!

I still remember standing on that wooden platform 50 feet up in a tall tree in the redwoods of California contemplating my big leap. I still had an adrenaline jitters from climbing this big-ass tree. Just making it up onto the platform was an amazing accomplishment. Then to turn around and jump off… I was shaking like crazy!

I know I had a safety harness on and in theory would zip line safely right down to the ground, but taking that leap off the edge was so scary. In fact, I did a whole dance of standing at the edge of the platform willing myself to step off, then sitting down on the platform thinking about scooting off the edge, and then standing again and sitting again. It’s kind of funny when I think about it now, but I was so full of fear at the time.

I finally looked out over the horizon, and I could just make out the light blue edge of the Pacific Ocean, and I started breathing again. I got grounded and got clear about what I wanted. I wanted to experience the fun of zipping down to the ground, and the only way I would get to do that was to leave the safety of my little nest in the tree.

So I sat down and scooted to the edge of the platform, closed my eyes, felt into that deep trust and pushed off… and after a brief moment of terror feeling the bottom go out from under me… it was exhilarating!

I can honestly say that the torture I put myself through on the platform was way more agonizing than actually taking the leap!

So whatever leap you are facing in your business or even in your life, know that standing on the ledge drowning in JoyFear is worse than actually taking the leap.

Once you leap, you are in action, and it’s in this place that you can co-create and be in your power with the experience.

I’d love to hear about the big ledge leaps you are contemplating or have taken! Feel free to post on my Facebook page, or if you’d rather, email me privately to share.


 

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