{Marketing Magic} It’s ok.

Happy Monday and welcome to Marketing Magic!

Today’s message is about the messy, tangly journey of being a conscious entrepreneur. Knowing that you want to choose joy, abundance and expansion consciously and fully realizing and (mostly) accepting that the road has twists and turns.

You can only control your reaction and even that takes practice, right?!

I hope you enjoy and that it inspires you to embrace more compassion, acceptance and commitment to what you most want in your business!

May you have a beautiful, and creative week of much ripple making success!


It’s Ok

It’s ok to hold the polarity of contradictions in your business.

In fact, the better you get at being with seemingly opposite ideas and behaviors, the more you will be free to grow!

You can accept the fascinating complexity of beliefs, choices and actions while still choosing to be in your power.

Here’s to having compassion for these common polarities…(as you read them, feel into the reaction in your body. You may notice an expansion energy, commitment energy or a softening energy)

It’s ok to be passionate about your work.

It’s ok to be bored sometimes.

It’s ok to be inspired to make lots of money to fund your dreams.

It’s ok to not be motivated by money.

It’s ok to be hugely dedicated to your client’s success.

It’s ok to set boundaries around how much you give to your clients.

It’s ok to feel creative and inspired today.

It’s ok if tomorrow you’re not.

It’s ok that you can’t wait to get your message out into the world.

It’s ok that a part of you doesn’t want to leave your nest.

It’s ok if you are on fire with your mission.

It’s ok if you forget what your mission is from time to time.

It’s ok if you are open to the flow of an abundance of clients and opportunities.

It’s ok if you turned off the faucet to the flow of abundance and are trying to find the handle again.

It’s ok if your message is crystal clear, flowing out of you easily and with the perfect words.

It’s ok if today your message is hiding behind the gray clouds.

It’s ok to be consumed by the the creative flow.

It’s ok to take a break and fill your well.

It’s ok if you feel connected.

It’s ok if you sometimes feel alone…and maybe even like it.

It’s ok to be real, authentic and vulnerable with your message and your mission.

It’s ok if today you want to nurture your passion and keep it to yourself for a while.

It’s ok to believe in taking action toward your goals.

It’s ok to believe in magic and that the universe has your back.

It’s ok to stop and celebrate the messy, contradictory path of being a successful conscious entrepreneur!


Client Love: Michelle Goss, Coaching Transformation

Laura is part coach-whisperer, part miracle-worker, part greatness-inspirer, part rule-breaker!”

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Laura West is a brilliant, loving, fun, inspiring creative and masterful business coach! My business partner and I hired Laura when launching a new direction for our work. I assumed that we would just need an “accountability partner” and maybe some help with strategic planning. Ha! Of course, we got that but so much more.

If you are a business-owner, you know that running a business is an emotional and spiritual journey as much as it is an intellectual and practical one. Laura has guided us through ALL aspects of this rich journey with such ease and flow. She is very intentional about the space she creates for her clients. Each time we work with Laura, I have the dual experience of relaxing fully into love and safety while also being called forth to meet opportunity and creative self-expression with courage and gusto. It is a joy and an honor to call Laura my coach!


Opportunities to Create & Grow with Laura

April

Wednesday, April 28
A Taste of Flow
Free workshop!
12noon ET, 2 hours
In this online workshop you will experience moving through the friction, unlocking your potential and allowing in flow to your business! You’ll see how your limiting stories keep you from having the success you want. It’s not about perfecting the super secret marketing strategy – it’s about shifting your energy so you can allow yourself to create from a place of deep wisdom, creativity and joy! Sign up coming soon!

May

Creating from Flow
We start May 10th!
This is a special five month program for Big Ripple Makers (that’s YOU)! The theme of this Flow program is about attracting and receiving abundance. You’ll create a Passion Project to expand your business while cultivating Flow to open up your intuition and deep creativity. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more! Details coming soon!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

June

Friday, June 18
Get It Done Day! Virtual Retreat

Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to fill up your soul and spirit of you and your business! I already have half of the spots spoken for in this small intimate retreat. You can check out the details here.

If you are interested, let’s have a conversation and I’ll fill you in on the rest! Since it’s an intimate group setting, registration is only by interview to make sure this is a right fit for you and everyone participating. Read the information, bask in the photos and stories and then reach out and set up a conversation with me to talk retreat possibilities!


PS: Soul Nourishing Affirmation:

More and more I am creating from the Universal Abundance Current in my business and my life!

{Marketing Magic} Letting Go to Move Forward

Welcome to a fresh new week and month!

Can you believe it’s April already? It feels like 2021 drank a Red Bull as the calendar is speeds along. Actually, while the calendar zips along, it feels like the rest of us are like horses waiting to run the derby…so close to freedom!

Can you feel that expansion energy calling you too? That desire to be free, to be at choice to go where you want, when you want and how you want…or not.

I’m feeling it for sure. I’ve been living in a small town with my Dad since my mom passed early last year. I thought it was going to be for the summer and well, again, the calendar is zipping by! It’s been incredibly special to spend this time with my dad and I can feel the call.

The next chapter of my life is calling to be written.

My Future Self – she definitely lives the Salt Life, near the ocean, around water. I’ve planned a visit to my home town of Virginia Beach to check out what’s possible and see how it would feel to come back creating anew. I have a couple of other places in mind I want to check out but that place still has a strong pull for me.

What I know is that to move forward you have to let go of where you are now. To write the new chapter, you have to finish this chapter and be satisfied with it so you can move into a new world of possibilities.

Today’s message is about letting go to move forward.

I hope you enjoy and that it inspires you to let go and start a new chapter in your business or your life!

May you have a beautiful, and creative week of much ripple making success!


Letting Go To Move Forward

You can’t move forward while hanging onto the side.

We know this logically, right? It’s physically impossible to walk forward without leaving the spot where you were standing.

And yet, when it comes to making big decisions, saying yes to big Passion Projects – we can forget this. We try to stretch into the new thing, while having a death grip on where we are at…waiting for that guarantee that we will succeed in the new project before we let go.

There is no guarantee.

There is no guarantee that it will work out. That you’ll be happier. That you’ll be successful.

There is a risk and we have to find that deep inner well of courage to loosen the grip.

You have a vision, for that new business, new program or big life adventure but you can’t always see the whole path for how to get there. Rarely will you see each step to take along the way before you take them.

Not until you take a step forward will the next stepping stone become clear.

Last week I was working with a client during his Creative Business Retreat. He has a successful consulting business in an area where he has decades of expertise. But he’s not feeling alive, engaged, and certainly not like the adventurous self he knows is inside of him bursting to get out.

He has been holding onto a dream of a coaching and retreat business for leaders for a few years. He wants to take men into the wild for a fly fishing adventure accompanied by reflection, real conversation while creating an experience where they can figure out what’s missing in their own lives so they can feel fully alive again.

Visioning the new business venture is powerful, but it’s not enough to move you through the inertia.

Identifying what you need to let go of is an important part of the process of moving into the new.

Sometimes there are real pieces that you will let go.

I’m looking at moving to a place by the ocean. In reality, I am letting go of my Atlanta hometown where my kids grew up. I am moving further away from my two sons. That is reality.

The bigger part of letting go is identifying the stories we make up about the reality.

Like that my boys will forget me if I move further away. Or that I am somehow a “bad mom” for moving away. (Meanwhile, they are cheering me on and are excited to have a place by the water to visit!)

This applies to business, too.

If you want to write a book, then you have to let go of the old image you have of yourself as someone who plays within a certain playing field – not shining too brightly, you don’t have anything unique to say or who am I to write a book?

You have to let go of “I want to write a book” and step into “I am writing a book.” It sounds obvious and yet this identify shift is profound.

As you identify what you need to let go of then you can start feeding the expansion. This is where all the visioning, Energy JAMs, and taking baby steps comes into play.

What is your next Passion Project? What do you need to let go of to embrace this fully?

Then let’s start feeding the Expansion!


Join me in the Joyful Business Studio this week!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

Wednesday we have our monthly workshop. It’s all about how to Simplify and Amplify. I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now –you can get in on this Wednesday’s workshop AND you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Create & Grow with Laura

April

Wednesday, April 7
Joyful Business Studio
This month’s workshop: Simplify. Amplify.

Join me in the studio for this month’s workshop on Simplify. Amplify. You’ll get to learn how to apply this to your business and leave our zoom gathering with a plan for your business! This is an amazing supportive community! You can join the monthly membership program here.

Thursday, April 8
Joyful Business Sandbox:
Unlock Your Creativity in your Business!

Special workshop for clients only. I love giving surprise opportunities!

May

Creating from Flow
We start May 10th!
This is a special five month program for Big Ripple Makers (that’s YOU)! The theme of this Flow program is about attracting and receiving abundance. You’ll create a Passion Project to expand your business while cultivating Flow to open up your intuition and deep creativity. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more! Details coming soon!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

 

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house
The Creative Business Retreat by-the-Sea is back! This will be a place to fill up your soul and spirit of you and your business! I already have half of the spots spoken for in this small intimate retreat. If you want to be on the notification list then just reply to this email and I’ll share the details with you soon!


PS: Soul Nourishing Affirmation:

I am a woman who is guiding by her Wild Creative Heart!

{Marketing Magic} Inside: your marketing idea journal

Happy Monday!

I’m curious…what does Marketing Magic mean to you?

I’ve re-committed to consistently publishing with my newsletter each week. My clients keep quoting the parts they like from that Marketing Magic email. So I renamed it to that very name!

So, what does Marketing Magic mean to you?

A flurry of new clients? Easy marketing? Someone doing it for you? Laughing while you hit record? I’d love to know! You can reply to this email and I just might talk about it in an upcoming edition.

Last week I talked about how to consistently create great content your soul tribe loves. I heard such great feedback about how helpful it was.

I’m going to take it one step further!

One of my suggestions is to use a Marketing Idea Journal.

A Marketing Idea Journal is one of the super useful creative worksheets I include in the Joyful Business Plan. I have decided to share that as a freebie with you today!

So, head on down to read the article about how to use the Marketing Idea Journal and you’ll see a link to print your own copy so you can start collecting Soul Tribe loving content ideas this week!

I hope this helps you to create amazing content . It’s quick and easy when you practice Deep Listening and capture the conversations.

May you have a beautiful, and creative week of much ripple making success!


How To Create a Marketing Idea Journal to Capture Perfect Content Ideas for your Soul Tribe

What should I write about? What should I talk about in my Facebook live?

I get those questions all the time from my clients. There’s something about sitting down in front of the computer that makes your mind go _____.

You actually have a goldmine of content ideas all around you!

Before I let you in on the location of this content treasure – you need a place to keep the ideas so you can come back to it every time you are ready to create.

Where are you going to keep your content ideasMake a decision right now. A word doc? Google drive? Evernote? In a journal?

It doesn’t matter where as long as you make a decision and consistently go to this place to capture content ideas to this content treasure trove.

I use a combo of Evernote (to write out more complex ideas) and I have a Marketing Idea Journal creative worksheet on my desk to capture the constant flow of content possibilities from my conversations.

Being a highly visual and kinesthetic person I like to have it right on my desk.

Throughout the day I make notes after calls, classes and conversations in my Marketing Idea Journal.

After coaching clients all day, I make a note at the end of the day about what topics came up during our calls.

What dreams did I consistently hear about?

Last week, I kept hearing about ideas from clients about creating their own card deck and matching journals – spurred on from the card deck webinar we did a few weeks ago.

Actually many of my clients talk about creating their own card deck – that’s why I invited an expert in so I could host a card deck creation webinar!

What challenges kept coming up for my clients over the last week?

I coached around being afraid of being too much, how to keep things simple and organized while expanding like crazy, and quite a few calls were about perfectionism.

What did they want brainstorming about?

A couple of clients are evolving their message and their Best Client Ever so we brainstormed to get clear on who their new BCE is now and where to find them.

Just from those three questions, I have a slew of possible topics to talk about on Facebook lives, create tips on social media or write about in upcoming newsletters.

You can also note resources, tips, and strategies that you recommend over and over again.

Rather than hoping I will remember those topics when it comes time to write or record, each day I review my day and makes notes on my Marketing Idea Journal. Then when I’m ready to create – wa-la! Magically curated topics that I know my Soul Tribe is interested in!

You also want to have an intentional content plan that includes your key messages for your movement, and creating content to support an upcoming launch, but we’ll dive into that in a future issue.

You can get your very own Marketing Idea Journal creative worksheet here to start collecting the perfect content ideas that you already know your clients want!

Download the Journal here!


Are you a Ripple Maker?

Private coaching opportunity for Creative Inspirational Leaders

If you’d like to increase your Ripple Making impact, I have an opening for a new private coaching client. I work with coaches, healers, and transformational leaders who want to spread their Soul Work using creative, soul-nourishing, marketing that makes a difference.

And it’s so much more than that…there’s the outward-facing conscious marketing, inward business systems, and deep dive into shifting those Sacred Shadows that keep you and your business small.

If you’d like to set up a Creative Consultation to share about what you are up to and how I can best help you, let’s talk! Reply here and we will set up a time!


Opportunities to Create & Grow with Laura

April

Wednesday, April 7
Joyful Business Studio
This month’s workshop: Simplify. Amplify.

Join me in the studio for this month’s workshop on Simplify. Amplify. You’ll get to learn how to apply this to your business and leave our zoom gathering with a plan for your business! This is an amazing supportive community! You can join the monthly membership program here.

Thursday, April 8
Joyful Business Sandbox:
Unlock Your Creativity in your Business!

Special workshop for clients only. I love giving surprise opportunities!

May

Creating from Flow
We start may 10th!
This is a special five month program for Big Ripple Makers (that’s YOU)! The theme of this Flow program is about attracting and receiving abundance. You’ll create a Passion Project to expand your business while cultivating Flow to open up your intuition and deep creativity. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more! Details coming soon!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

 

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea

It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know the details when I feel comfortable enough to move forward!


PS: Soul Nourishing Affirmation:

More and more I easily attract the most amazing clients to me!