{Marketing Magic} Inside: your marketing idea journal

Happy Monday!

I’m curious…what does Marketing Magic mean to you?

I’ve re-committed to consistently publishing with my newsletter each week. My clients keep quoting the parts they like from that Marketing Magic email. So I renamed it to that very name!

So, what does Marketing Magic mean to you?

A flurry of new clients? Easy marketing? Someone doing it for you? Laughing while you hit record? I’d love to know! You can reply to this email and I just might talk about it in an upcoming edition.

Last week I talked about how to consistently create great content your soul tribe loves. I heard such great feedback about how helpful it was.

I’m going to take it one step further!

One of my suggestions is to use a Marketing Idea Journal.

A Marketing Idea Journal is one of the super useful creative worksheets I include in the Joyful Business Plan. I have decided to share that as a freebie with you today!

So, head on down to read the article about how to use the Marketing Idea Journal and you’ll see a link to print your own copy so you can start collecting Soul Tribe loving content ideas this week!

I hope this helps you to create amazing content . It’s quick and easy when you practice Deep Listening and capture the conversations.

May you have a beautiful, and creative week of much ripple making success!


How To Create a Marketing Idea Journal to Capture Perfect Content Ideas for your Soul Tribe

What should I write about? What should I talk about in my Facebook live?

I get those questions all the time from my clients. There’s something about sitting down in front of the computer that makes your mind go _____.

You actually have a goldmine of content ideas all around you!

Before I let you in on the location of this content treasure – you need a place to keep the ideas so you can come back to it every time you are ready to create.

Where are you going to keep your content ideasMake a decision right now. A word doc? Google drive? Evernote? In a journal?

It doesn’t matter where as long as you make a decision and consistently go to this place to capture content ideas to this content treasure trove.

I use a combo of Evernote (to write out more complex ideas) and I have a Marketing Idea Journal creative worksheet on my desk to capture the constant flow of content possibilities from my conversations.

Being a highly visual and kinesthetic person I like to have it right on my desk.

Throughout the day I make notes after calls, classes and conversations in my Marketing Idea Journal.

After coaching clients all day, I make a note at the end of the day about what topics came up during our calls.

What dreams did I consistently hear about?

Last week, I kept hearing about ideas from clients about creating their own card deck and matching journals – spurred on from the card deck webinar we did a few weeks ago.

Actually many of my clients talk about creating their own card deck – that’s why I invited an expert in so I could host a card deck creation webinar!

What challenges kept coming up for my clients over the last week?

I coached around being afraid of being too much, how to keep things simple and organized while expanding like crazy, and quite a few calls were about perfectionism.

What did they want brainstorming about?

A couple of clients are evolving their message and their Best Client Ever so we brainstormed to get clear on who their new BCE is now and where to find them.

Just from those three questions, I have a slew of possible topics to talk about on Facebook lives, create tips on social media or write about in upcoming newsletters.

You can also note resources, tips, and strategies that you recommend over and over again.

Rather than hoping I will remember those topics when it comes time to write or record, each day I review my day and makes notes on my Marketing Idea Journal. Then when I’m ready to create – wa-la! Magically curated topics that I know my Soul Tribe is interested in!

You also want to have an intentional content plan that includes your key messages for your movement, and creating content to support an upcoming launch, but we’ll dive into that in a future issue.

You can get your very own Marketing Idea Journal creative worksheet here to start collecting the perfect content ideas that you already know your clients want!

Download the Journal here!


Are you a Ripple Maker?

Private coaching opportunity for Creative Inspirational Leaders

If you’d like to increase your Ripple Making impact, I have an opening for a new private coaching client. I work with coaches, healers, and transformational leaders who want to spread their Soul Work using creative, soul-nourishing, marketing that makes a difference.

And it’s so much more than that…there’s the outward-facing conscious marketing, inward business systems, and deep dive into shifting those Sacred Shadows that keep you and your business small.

If you’d like to set up a Creative Consultation to share about what you are up to and how I can best help you, let’s talk! Reply here and we will set up a time!


Opportunities to Create & Grow with Laura

April

Wednesday, April 7
Joyful Business Studio
This month’s workshop: Simplify. Amplify.

Join me in the studio for this month’s workshop on Simplify. Amplify. You’ll get to learn how to apply this to your business and leave our zoom gathering with a plan for your business! This is an amazing supportive community! You can join the monthly membership program here.

Thursday, April 8
Joyful Business Sandbox:
Unlock Your Creativity in your Business!

Special workshop for clients only. I love giving surprise opportunities!

May

Creating from Flow
We start may 10th!
This is a special five month program for Big Ripple Makers (that’s YOU)! The theme of this Flow program is about attracting and receiving abundance. You’ll create a Passion Project to expand your business while cultivating Flow to open up your intuition and deep creativity. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more! Details coming soon!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

 

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!

October

October 20-23
Creative Retreat by-the-Sea

It’s baaack! Maybe…still trying to decide if we will ready for in person events in the fall. Personally I know I’m ready…how about you? If you want to be on the notification list then just reply to this email and I’ll add you to let you know the details when I feel comfortable enough to move forward!


PS: Soul Nourishing Affirmation:

More and more I easily attract the most amazing clients to me!

{Miracle Marketing} Friction & Flow

Welcome to a fresh new week!

Last week was full of expansion opportunities – new trainings, speaking on summits and shows and a fun and inspiring webinar about card decks(read more below for some awesome ideas for your biz).

This week is a big coaching week for private clients and my Creating from Flow program.

I’m so fortunate to love what I do and who I work with! Do you feel like that in your business? That is definitely a sign of a Joyful Business.

Please enjoy the inspiration and creative sparks in this week’s Miracle Marketing newsletter!

I hope you have a beautiful whole-hearted, creative and successful week!


Last week I hosted a webinar about Creating your own Card Decks with Rosie Battista. It was a super popular topic. So many of my clients have “creating a card deck” in their business vision!

One of the things I loved about the class was all the great ways you can use your own card deck to attract, grow and nurture your Soul Tribe. I’ve been talking a lot with my clients about who is in your Soul Tribe and this very topic.

I thought I would share 9 ways to grow your business with your own card deck!

  1. Sell Your Card Deck
    Ok, the most obvious one! Create your own inspirational, creative card deck and sell it on Amazon, Etsy, your own website and back-of-the-room –as we start getting back to in person events.

  2. Give Your Card Deck to Clients
    Give your special card deck to new clients as a welcome gift for working with you. It’s a great way to share your “movement” with new clients and showcase your work in a creative way. Plus, what a great way to reinforce their decision to work with you!

  3. Use in Your Client Meetings
    I love to pull a card at the beginning of a client coaching call to change up the usual check in. It shakes things up and always takes the conversation and connection into a deeper place. Great fodder for coaching!

  4. Use them in Trainings, Retreats and Workshops
    This is such an easy, creative way to integrate your tools into your work! You can use them in breakout sessions, to open a retreat or for deeper work. It reinforces your credibility…and they will want to buy your card deck after using them!

  5. Pull a message at a Virtual Pop Up Meeting
    I spread out my cards and show them on zoom and have someone pick a card virtually! It’s a fun way to add a creative spark and generate a deeper connection while networking. We’ve all been to the same ‘ol boring networking meetings – this is a great way to spice it up!

  6. Create a Certification Program around How to Use Your Card Deck
    I loved this idea from the webinar! Go beyond just a card deck sales – teach others how to use your card deck with their clients and enroll them in a bigger program!

  7. Card Deck + Journal
    Why not create a companion journal to go with the card deck so they can write down their messages and reflect more fully in their journal? It’s a great way to take your work deeper and make more sales!

  8. Pull a Message From Your Deck on Video
    Wondering what to talk about on video? Pull a card on each video and relate that card to a message about your work. Fun and easy! (plus they’ll want your card deck!)

  9. Your Signature Program = Card Deck content!
    I love the idea of creating a card deck around your signature work. Are you a money coach? Create a money deck. Have a program about creating content, increasing your creativity, networking, mindset? Create a card with the work you already have!

I can’t wait to hear what ideas come up for you and see your new card deck! I know I am seriously playing with two new deck ideas. I created a JoyShift deck over 10 years ago and now it’s time to create a new one.

If you have ideas that are bubbling up but you’re wondering what to do about it or how to get your deck done – check out Rosie’s webinar for ideas and definitely check out her course. She gives you everything you need!


Joyful Business Show

Welcome to my interview with Ken Mossman of Cirrus Coaching!

As part of the Joyful Business Show, I’m interviewing my clients and other Joyful Business owners to hear how they are rippling out their meaningful work.

As I mentioned last week, I have a not-so-secret dream – that all the men in the world could take Ken Mossman’s IAM (Integrated Adult Man) program. Ken is a long time friend, colleague and client who is an amazing coach, leader, writer and podcast host of the show Mojo for the Modern Man.

Watch or listen to my interview as he talks about his defining moment when he knew it was time to move forward with his movement. He also shares more about this important work he is bringing into the world with men and how this impacts the internal shifts that are necessary. We also get into what it takes to let your voice be heard through committing to a newsletter and a podcast. It’s not for the faint of heart and it’s clear it’s so much fun to hear how Ken is in his Beautiful Brilliance!!

Check out this episode of the Joyful Business Show!

 


Let’s Create Your Own Card Deck!

Now that you are all revved up about creating your own Card Deck here are two ways I can help!

1. You can still watch the REPLAY of the Card Deck webinar today!

2. You can also join in on Rosie’s special Create your Own Card Deck program – you save big $$ when you join TODAY and I’m giving you a special Unlock your Creativity workshop as a bonus! Sign up here to get learn how to create your own Card Deck and get the support you need every step of the way!


Opportunities to Create & Grow with Laura

March

Connect & Create video series with Corrina Sephora
I am a guest on Corrina Sephora’s Connect & Create. You can listen in to get inspired as I share my favorite ways to open up your creativity in business! Listen in here.

March 12-14, March 19-21
Florida Creativity Conference

I’m presenting for a 3rd time at this conference – this time virtually! I’ll be talking about “Discovering your Creative Passion Project.” There’s all types of sessions to help you learn how to access your creativity, stretch your imagination and use creative in solving problems. I look forward to seeing you there! Sign up to attend conference here!

March 15-19
Next Level Secrets for a 6 Figure Business Summit 
with Stephanie Treasure
I’m a guest on Stephanie’s summit this month along with 21 Influencers sharing strategies and mindset for doing business at a higher level and making a bigger impact. I’ll be talking about “Attracting your Soul Tribe and the Conscious Marketing Approach.” Details for free summit here.

Wednesday, March 17
Joyful Business Studio – Liberation & Inspiration Monthly Call
Boost Your Inspiration, Creativity and Take Inspired Action + Group Coaching
Want to shift your energy, boost your creativity, get unstuck and grow your business the Joyful Business way? Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership. Go ahead and jump on in! I’d love to have you!

March 22 – 26
Keep On Going! Marketing, Money and Mojo Summit with Marie Fratoni
I’ll be talking about Discovering your Soul Voice and Unlocking Your Power Within. More details coming soon!

Friday, March 26
Get It Done Day! Virtual Retreat
Get Stuff done that matters – together!
Only available through the Studio monthly membership hereA highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

Tuesday, March 30
Free Your Creativity

Special workshop for clients only. I love giving surprise opportunities!

April

Creating from Flow

This is a special six month program for Creative Transformational Leaders (that’s YOU) You’ll create a Passion Project to expand your business while cultivating Flow in your life and business. Group coaching, Sangha Circle masterminds, Soul Work Happy Hours, Flow Immersions and more!

Doors opening soon for the 2nd Creating from Flow program. Watch for details.

Email me if you are curious and want to be on the wait list!

May

Coach and Profit Gift Giveaway
Details coming soon! I’m creating something wonderful for you and your business for this giveaway!


PS: Client Love from Julie Boyer of Julie Boyer Coaching, Author of Just Give Me Meaningful Work, Escape Your Exhausting Job And Start Making A Difference.

When I started coaching with Laura, I was overworking and under-earning. But gradually over the course of several months, Laura helped me turn that around. I watched my business steadily grow, while my approach to my business grew more trusting, responsible and grounded. Now, I’m in a whole different place as I work with her to more boldly bring my whole self, and my vision, to my work with clients.

Laura has a way of holding a much bigger energy and picture for my business than I did at first. In our sessions, I could bring practical issues and come wanting a to-do list, and leave with those things, but also with a healthier and ultimately more sustainable mindset. She’s always keeping an eye on the energy I’m bringing to something, and that is so helpful. My approach to my work has become more more welcoming of health, leisure time, and other aspects of my personal life, and these things are feeding into the energy and presence I bring to clients.

What I also value highly is Laura’s years of experience. When I want practical advice, she has guidance, and it’s coming from a real and trustworthy place. It saves me so much time and hassle. I know I can trust where she points me. As a result of her pointing I’ve had way more successful experiences with public speaking and podcasts that I otherwise would have, for example. I’ve also significantly improved my enrollment conversations with clients. Best of all, I’ve become clearer and clearer about what my mission really is, which has made my work so deeply rewarding.

If you’re thinking about working with Laura, know that she can meet you on a deeply personal level as well as a practical one. She will listen for your purpose and for what you’re truly capable of, and she has a gift for truly seeing you (this I find priceless). She may hold a bigger vision for you than you can even see right now, and her gentle way is to invite you into that vision with ease and groundedness.

we’re sitting in the car in the rain…

My son, Nick and I met up a few weeks ago. I was staying with friends near Atlanta and we wanted to get together to take a hike but the weather wasn’t cooperating.

We met at Biscuits & More (it’s a southern thing, vegans – don’t ask). We didn’t want to sit inside since it was a bit crowed so we got our biscuits to go and sat in the car together in the parking lot.

The rain was pinging lightly on the roof and made for a cozy intimate atmosphere. We got into a deep conversation about how he was doing after graduating from college and then getting laid off in a corporate layoff from a company where he thought he had a future as an engineer. Throw in a little roommate discontent and it was a rich adulting kind of conversation.

Then he asked me if I brought the cards? Yes, of course, I did. We have created as a part of our connection a ritual of pulling a card from a card deck when we get together. I had my new Destiny cards and was ready!.

He pulled a card: fog. Of course, it was the perfect card for this rainy day and also for where he was in his life path. He was holding onto the dream of a bright future and yet, the path was pretty foggy.

It opened up the conversation into an even deeper sharing and validating his thoughts and inner wisdom.

It’s so heart-moving to let the card be an invitation to help him open up to his wisdom and express his thoughts. And for me too, to share things with Nick that I haven’t before. We were moving past the mom-son relationship and into relating to each as adults and humans.

Yes, the fog moved and he has clearer skies with a new job, new apartment and has moved out of state! Now we facetime and still bring in a card every now and then. It’s sweet. It’s heart expansive. It more real and authentic.

That my friends, is the power of Oracle cards.

I’m such a huge fan of card decks of all types to foster creativity, expansive thoughts and deeper connections and conversations.

PLUS, it’s a great way to get your signature work into the world and reinforce your brand.

That’s why I am hosting the Queen of Card Decks, Rosie Battista, in a webinar this Thursday to tell us all about card decks!

Check out the details for next week’s webinar here!

Let’s get your creativity and business smarts flowing together!