{Marketing Magic} What to do when you don’t feel like marketing?

Happy Monday! Welcome to a fresh, new, juicy week filled with possibilities for expansion, growth and creativity!

Maybe when I reminded you with a greeting of fresh expansion and growth you felt that guilty feeling and wanted to hide? Are you experiencing the lazy days of summer yet? I know I am!

In the summer our energy naturally slows down with the hot temps. But that doesn’t have to mean your business stops.

Read this week’s article about 7 ideas for what to do in the summer to keep your business in Flowmentum in a way that takes advantage of your natural summer rhythm and your clients too and keeps your business in a gentle expansion mode!

Also, be sure to check out the calendar of events below. There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion! I’d love for you to join this amazing community! As I often hear – I join for the teaching and coach and stay for the community!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Summer – What to do when you don’t feel like marketing?

Are you feeling the pull of the summer slow down? Of course, this is a great time to take time out for play and vacation, but it’s also a great time to slow down so you can play in your business.

Most of our clients (depending on the type of business you have) are busy with family, enjoying late evening cookouts, and extra days at the lake or beach. They don’t necessarily want a big giant commitment of a program right now.

Before I go to much further, I’m talking about following the natural rhythms of life and the seasons. There are also ALWAYS clients who feel this is the perfect time for them to get started. Don’t use summer as a blanket excuse that you can’t get clients. It’s just that most of us want to slow down a bit.

Especially this summer, when we are all feeling like we’ve finally been let outside to play after the last year+.

However, if you’re like me, you don’t want to lose Flowmentum in your business, right?

I made a list for you of what you can be doing to keep the energy flowing in your business this summer while taking it easy and refueling!

  1. Nurture your clients and community with something light and simple. It’s a great time for a short introductory program, like a 10 day challenge or a new free gift. Or even a one time class. Low commitment and easy for you and your clients to say yes! Low stress for you.
  2. Create easy video content to keep the connection alive with your Soul Tribe. Be in the beautiful outdoors and share video messages where ever you are with your clients so you can stay in touch and nurture that relationship. Get them thinking about what’s next for them. You stay top of mind but it’s more about connection and nurturing than enrolling.
  3. Summer is the perfect creative time. Schedule creative days – I’m having one now as I write this newsletter! (I’m writing on a Friday and the whole day is scheduled on the calendar for creative time) Now is a fantastic time to get ahead in writing articles, or that creating that new free gift you’ve been meaning to update.
  4. Use your Creative Days to create a new product. I teach my clients the concept of Deep Listening. You are always listening to your clients and Soul Tribe for what they need and want next. Go back to your client notes or your Marketing Idea Journal for ideas. Then use this slower time to create a new product or program so you’ll be ready for the fall!
  5. Create your 90 Day Plan. Rather then riding by the seat of your pants, make a plan! It gives you some guide rails and vision for what to create so you don’t get to your computer in the morning feeling disconnected from your business. You can look at your plan and pick right back up on your intentions and goals.

    Another good thing about a 90 Day Plan is that you can go light with your plans for July and August and then put more into your plan in September. Then you don’t have to walk around all month feeling that internal pressure that you *should* be doing more in your business now. You can truly relax!

  6. A wonderful creative project for the summer is to create a Creative Content Plan for your Soul Work. Isn’t it time to stop randomly posting on social media and start being more strategic about your messages? Having a Creative Content Plan for will help you focus and be more productive and impactful when you are ready to rev back up again. (and yes, you can still have plenty of spontaneous posts when you have a Creative Content Plan!)
  7. Use this time for creating systems and to refresh and update your website. This is a wonderful opportunity to step back and look at your business to see where you need systems. For example, we are moving more of my internal tracking forms to google drive and better organizing my in-house forms. I’m revamping my YouTube channel and setting up better branding. It’s the perfect time to get done the things you’ve been meaning to get to.

Bonus: Let yourself have Dream Time! For me, I have been spending an extraordinary amount of time on the deck and on the porch swing just feeling into what wants to happen next. What wants to be born? Really letting myself dream. Bring your journal so you can free write or mindmap the ideas that come to you. THEN…decide which ones are your Big YES projects and create your 90 Day Plan!

Let me know how you are doing this summer! I would love to hear what creative projects you are working on.


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

Summer is my business dream time!

I love feeling creative and wildly productive!

More and more I am staying in touch with my Soul Tribe easily and naturally.

{Marketing Magic} On being filthy rich…

Happy July 4th holiday in the U.S.!

Wishing everyone more freedom in their lives and work!

Speaking of freedom…be sure to read today’s article about freeing yourself from those unconscious vows and stories we have running around in our heads about money. You may wonder why you don’t make the money you dream about, well, did you know you have all sorts of stories about money, being rich, and rich people?

If this topic speaks to you then consider joining us in the Joyful Business Studio on Wednesday. This is my monthly membership program – an affordable loving kick-in-the-butt creative approach to growing your business. This week, I’ll be leading a workshop in the Studio to help you shift the constricting energy around these success-crushing money beliefs. This is not-to-be-missed. It could be the thing that starts to open up your ability to create, attract, and receive financial success!

Be sure to check out the calendar of events below. There are some workshops coming in the Joyful Business Studio in the next few months that will really WOW and support your business expansion!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


On being Filthy Rich and other Success-Crushing Money Beliefs

We were talking about houses on the oceanfront. “Yeah, well, those people must be filthy rich”, says my Dad.

“Are they really filthy?” I asked.

“Ok. They’re just rich. Really rich.”

We both laughed because we realized we were making them out to be big bad and dirty people because they had a lot of money. We knew it wasn’t true and was just a habitual way of talking about people with lots of money who live on the ocean.

What was really happening was a process of separation. Unconsciously, my Dad was pointing to “those people over there,” while putting them down and making us separate from them.

We all have a natural tendency to do this. We often will put people into a category that makes them different from us.

Earlier in my life I would have nodded right along.

We don’t even realize we do this process of isolating ourselves away from “those people over there who drive a certain car, live in a certain part of town or take luxury trips.” (insert your family favorite here)

It becomes a part of the family dynamics, those unspoken money beliefs about people who have more or less money than the family you grew up with.

As Margaret Lynch talks about in her book, Tapping into Wealth, all of us tend to commit to two money vows in our childhood.

The first is the unspoken vow about how these are things our family believes or our family does. It can show up like…we stay in hotel like these but not the fancy ones. Or our family is responsible and buys houses/cars like this.

They become these invisible boundaries that hold us in place. Our deep seeded need to belong to the tribe in order to survive is so ingrained that we don’t even realize that we will nod our head in agreement at the family stories. Money doesn’t grow on trees -one of our family favorites.

The second vow is an innate desire to rebel against the family mores and to break out of the situation you grew up with. What??? Yes, we have innate competing vows! We often see children who were the first in their family to go to college. I know I picked up a huge value around independence swearing to never be like my family in certain ways. It drove me for years.

The problem is both of these unconscious vows are running at the same time. One pushes us out of the nest and one keeps us firming intrenched so we don’t get kicked out!

Talk about confusing!

A classic example are the stories you hear about someone winning millions in the lottery and then they lose it all. There are also many stories about entrepreneurs making their millions and then losing it – you probably know some of them.

We all have an internal thermostat for the amount of money and lifestyle we are willing to receive. Even when we expand, our saboteurs will sneakily create a way to bring us back down to homeostasis.

Our saboteurs are creatively sneaky! They will create drama, crisises, demands on our time, or have us widdle away our time and energy on less important tasks instead of following through on our intention to get new clients, follow through on the marketing ideas and grow our business.

This can make it super frustrating to create more financial success! Well, no wonder this money thing can seem so hard!

It’s part of why you keep making the same amount of money as you did the last 3 years or you’ve never made over a certain magical number, and of course, the ever-classic, it’s why you haven’t made it to six-figures!

This is just one example of an unconscious money belief holding your hostage in your own business. (ugh! Don’t you just hate that?!)

It can be soul-crushing to work hard, create the programs, the marketing and put yourself out there and then the money doesn’t quite come to you like you see on your Vision Board.

I know as a soul-fed business owner money isn’t usually your #1 driver. In fact, in a survey I did with my community, money usually comes in 4th – 5th place behind: freedom, flexibility, meaningful work, and creative expression.

Just because it’s not your #1 value in your business doesn’t mean you don’t have needs, dreams and desires.

And, sometimes we use the idea that we are heart-centered and soul-guided to say it’s ok that you’re not making a ton o’money, because, you know, you’re all spiritual.

As though soul + money can’t belong in the same business!

Again, another unconscious money belief holding you back!

Here’s the thing… when you make more money, you have more freedom to make choices, you can create more safety, and invest in yourself, your family, your community, and your soul-fed business.

This week…play a game with yourself, your colleagues or even your family (if you dare!).

Notice when you say things or think thoughts about money that you take for granted. Write them down.

Creating awareness about these success-crushing beliefs is the first step to taking back your power around money.

And join us in the Joyful Business Studio this week to identify and shift some of those soul-crushing beliefs to open up your ability to receive more financial success!


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Opportunities to Connect, Create & Grow with Laura

July

Wednesday, July 7
Joyful Business Studio – Monthly Workshop: 
Power Shifting those Limiting Money Beliefs!
Join me as I take you on a deep dive healing journey of shifting your limiting beliefs around money, wealth and moving the needle for how much you will allow yourself to receive! Included with your membership in the Joyful Business Studio!

August

Wednesday, August 4
Joyful Business Studio – Monthly Workshop: Let’s Create your Content Strategy to Attract Your Best Clients Ever!

This month in the Joyful Business Studio we’ll dive into your Best Client Ever (BCE) and create a content plan designed to attract them to you and your business programs! Included with your membership in the Joyful Business Studio!

August 10 – 13
Laura’s Next Chapter – Big Move to the Ocean!

September

Wednesday, September 1
Joyful Business Studio – Monthly Workshop: Dare to be Seen – Naturally increasing your capacity to be seen and found as a highly success expert in your field!

Join us for this hands on workshop filled with ideas for increasing your visibility AND how to expand your capacity to be willing to be seen as an expert in your field. Included with your membership in the Joyful Business Studio!

Friday, September 10
Joyful Business Studio: Get Stuff Done That Matters – Virtual Retreat

Come join us! My clients LOVE this! Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

Coming this fall!
New Group Mastermind & Coaching Program
This summer I’m in dialoging with my business about a brand new program. (yes – dialoging with your business is a thing! A very powerful process actually, which you’ll learn in this high level program.). I’m journaling, mind mapping and planning a new mastermind and group coaching program for you for this fall. More to come…think Flow + Healing + Living Your Manifesto!

Want to be on the waitlist to find out more? Sign up here so you will be the first to know about this new program.

October 20-23
Creative Retreat by-the-Sea 
– We are FULL – Want to get on the waitlist?
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is THE place to to rejuvenate the soul and spirit of you and your business! We are all filled Up for this experience! You can add your name to the waitlist for the next retreat here.


PS: Soul Nourishing Affirmation:

I am a woman/man who loves making money! I am a woman who delights in knowing my bills are handled and my dreams are funded! I am a woman who pays without worry!

{Marketing Magic} Law of Attraction is Only Half the Story

Welcome to a fresh new week of possibilities and opportunities to work, play, rest and create!

Last Friday I took my first step in slowly emerging from the “nest” of the last year. I hosted a Pop Up Café for Soul-preneurs. I’ve been hosting these pop ups for years throughout Atlanta and in places where I travel. It’s always so fun to connect with creative, conscious business owners – sometimes familiar faces and often people I’ve only met on facebook or virtually – like my assistant Tiffany! It was so great to see her in 3-D!

We enjoyed sitting outside and immediately dove into rich conversation together.. The thirst for in person together and meaningful conversation is palpable. I’ll have more of these this summer, especially before I move off toward ocean sunrise’s in my relocation!

Speaking of ocean sunrises…I only have 1 spot left in the Creative Business Retreat by-the-Sea in October. Here you get play, create and rejuvenate the soul of your business…and you! Let me know if you want to talk about coming this year!

Also, I hope you enjoy today’s article about going beyond Law of Attraction. I’ve been working for years with clients not only on their marketing and business strategies but also on liberating that new empowering image who is finally free to share her voice and her message. It’s that stuff underneath blocking your most free and powerful self that keeps Law of Attraction in a small box of attracting ideal parking spaces. (we love that and so much more is possible!).

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Law of Attraction is Only Half the Story

I’ve been a huge Law of Attraction fan for decades. It started when I ran across a book about Edgar Cayce. There was the Edgar Cayce Center down the street from where I lived in my 20’s along the oceanfront in Virginia Beach, which always intrigued me.

Edgar Cayce could fall asleep with a book under his pillow and he woke up knowing the whole content in the book including which page the information was on. Whaaat? He was a medical intuitive who could channel what was going on with a patient and provide help and relief. It opened my eyes to a greater potential for human beings.

Then I found the book Psycho-Cybernetics and I was fascinated by the idea that there was more to being successful than just hard work. That what we THOUGHT about ourselves and our goals mattered. It wasn’t simply that hard work pays off. (We all have seen examples of how that just isn’t so – I know some really struggling hard workers!)

Then in the 90’s I was introduced to Abraham-Hicks. I was enthralled. I joined the CD of the week club! My first membership program. (Oh, wait, that’s not true! In my teens I always joined those Get 10 cassette tape for $1 clubs! I digress.)

Abraham-Hicks changed my life. I immersed into Law of Attraction teachings. I always believed in possibilities and yet I struggled with my own beliefs about myself. I was super shy in high school and had a soft voice so I often felt invisible. I worked hard (there it is again!) on overcoming my shyness and fear of saying the wrong thing.

Law of Attraction principles – thoughts become things, visualize success, vision boards, setting intentions are integrated into my life and business. In fact, I was so passionate about LOA that I incorporated it into my coaching business. I created beautiful index cards for Intentions and Daily Giggle Goals. I created notepads for JoyFlow Sightings, just to share a few!

Those products are still a part of my business today.

What I realized through the years is that we can visualize, dream board, pray, ritualize all we want but if there are core beliefs that you don’t deserve success, success will ruin your family life, you aren’t good enough or you are afraid of being seen, or you can’t really charge THAT kind of money…well then, you’ll only get so far in your success.

Law of Attraction is like icing on the cake. The cake…is YOU. Your deeper beliefs, thoughts and feelings about yourself, your worth and sharing your voice.

When you combine the positive dreaming of attraction principles, with clear inner energy alignment and creative productivity(aligned action!)….you will truly be living INTO the success you’ve always dreamed of.


Are you ready to shift those limiting beliefs, align your energy and open up your Field of Potentiality for greater, richer, more sustainable success?

The core focus of our work together starts with alignment.

Imagine creating alignment of your energy, power and focus so that you are wide open to the field of possibilities and flow is a daily way of life, rather than feeling pressure to constantly be hustling for results.

From this place you are so much more potent and so much more is possible with ease and joy!

What’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s what makes the practical stick.

You can believe in attraction principles but if you are still holding beliefs and energy that hold you back from speaking your message and passion fully, sharing your truth, being visible and actually making great money…then all the positive thinking won’t really work…or it’s working a very low level.

So much more is possible for you.

Believe me, I’m a huge Law of Attraction fan and have been for decades. I’ve always done well in my business….but I’ve also always had bigger dreams of changing more people’s lives and making an even bigger difference. Of making bigger money so I can fund my dreams of travel, a beautiful house by the water and knowing I’m going into retirement years (whatever THAT means) with loads of options instead of limited possibilities. The more I clear my disempowering beliefs, calm my nervous system and align my image of being a woman who lives by the water (for example)…well, that’s what I’m stepping into at the end of the summer!

The opportunities, the synchronicities, the ideas and the inner power and courage to create opens up!

If you are ready to immerse in shifting your field of energy – inside and out and creating the business and life of your dreams..let’s talk about working together!

I have an opening for one private client in July. This could be you!

This is about allowing your Souls Work. Stop listening to all the “shoulds & hustle” messages . Let’s be more discerning about your marketing strategies and business model.

Let’s start with how to calm your nervous system so you are in alignment with your thoughts, choices and actions for a more fuller success…and let’s face it…it’s way more fun too!

Together we can liberate your voice, power, and mission so you can grow a business that provides you the freedom you desire, meaningful work and the income to fund your dreams.

I specialize in working with passionate ripple makers, who are good at their work, and want to change more lives without creating a maddening marketing machine, but know you’re playing small and can’t quite figure out their way around that!

Reach out and we will set up a time to talk about your Soul Work, your Infinite Field, shifting the blocks and let’s dive into what’s possible! (just send me an email!)


Client Love: George Herrick
Soul Deep Living, Author of Stone Warrior

“I have had the good fortune to work with Laura West for several years on several Passion Projects and in the Joyful Business Studio. Whether working on a short-term goal or on a bigger picture such as my business, Laura can hold the energy, vision and focus powerfully. At the same time, she is adept at guiding me like a Sherpa through whatever pitfalls, crags and wrong turns life brings as I climb to the peak of my dreams.

While expertly guiding me, Laura is also a compassionate witness to my process. She has the patience to listen to my frustrations, mental and emotional blocks, and self-judgments without ever losing sight of the work we are doing and why we are doing it. She has an uncanny ability to help me find the gold in my real or imagined limitations so I can learn and grow from them.

Laura gently but firmly prods me to embrace my own creative abilities, expand them, and lift them up in service to others. Her creativity is never limited to how to do something, but always includes why to do it, when is the best timing, who it may benefit and what else can be done to follow-up or complete the original goal. Her thinking is panoramic and detailed at the same time.

I can’t speak highly enough of Laura, her insights, her creativity, her down-to-Earth practicality and her compassionate and clear-headed wisdom. She has been a great gift for me, my life and my business.”


Opportunities to Connect, Create & Grow with Laura

June

Friday, June 18
Get It Done Day! Virtual Retreat
Come join us! My clients LOVE this!
Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to rejuvenate the soul and spirit of you and your business! You can check out the details here.

If you are interested, let’s have a conversation and I’ll fill you in on the rest! Since it’s an intimate group setting, registration is only by interview to make sure this is a right fit for you and everyone participating.

Read the information, bask in the photos and stories of amazing clarity, transformation, new projects birthed, mindsets shifted… and then reach out and set up a conversation with me to talk retreat possibilities!

Only 1 spots left! Want to talk about the details and see what’s possible?