{Marketing Magic} Law of Attraction is Only Half the Story

Welcome to a fresh new week of possibilities and opportunities to work, play, rest and create!

Last Friday I took my first step in slowly emerging from the “nest” of the last year. I hosted a Pop Up Café for Soul-preneurs. I’ve been hosting these pop ups for years throughout Atlanta and in places where I travel. It’s always so fun to connect with creative, conscious business owners – sometimes familiar faces and often people I’ve only met on facebook or virtually – like my assistant Tiffany! It was so great to see her in 3-D!

We enjoyed sitting outside and immediately dove into rich conversation together.. The thirst for in person together and meaningful conversation is palpable. I’ll have more of these this summer, especially before I move off toward ocean sunrise’s in my relocation!

Speaking of ocean sunrises…I only have 1 spot left in the Creative Business Retreat by-the-Sea in October. Here you get play, create and rejuvenate the soul of your business…and you! Let me know if you want to talk about coming this year!

Also, I hope you enjoy today’s article about going beyond Law of Attraction. I’ve been working for years with clients not only on their marketing and business strategies but also on liberating that new empowering image who is finally free to share her voice and her message. It’s that stuff underneath blocking your most free and powerful self that keeps Law of Attraction in a small box of attracting ideal parking spaces. (we love that and so much more is possible!).

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Law of Attraction is Only Half the Story

I’ve been a huge Law of Attraction fan for decades. It started when I ran across a book about Edgar Cayce. There was the Edgar Cayce Center down the street from where I lived in my 20’s along the oceanfront in Virginia Beach, which always intrigued me.

Edgar Cayce could fall asleep with a book under his pillow and he woke up knowing the whole content in the book including which page the information was on. Whaaat? He was a medical intuitive who could channel what was going on with a patient and provide help and relief. It opened my eyes to a greater potential for human beings.

Then I found the book Psycho-Cybernetics and I was fascinated by the idea that there was more to being successful than just hard work. That what we THOUGHT about ourselves and our goals mattered. It wasn’t simply that hard work pays off. (We all have seen examples of how that just isn’t so – I know some really struggling hard workers!)

Then in the 90’s I was introduced to Abraham-Hicks. I was enthralled. I joined the CD of the week club! My first membership program. (Oh, wait, that’s not true! In my teens I always joined those Get 10 cassette tape for $1 clubs! I digress.)

Abraham-Hicks changed my life. I immersed into Law of Attraction teachings. I always believed in possibilities and yet I struggled with my own beliefs about myself. I was super shy in high school and had a soft voice so I often felt invisible. I worked hard (there it is again!) on overcoming my shyness and fear of saying the wrong thing.

Law of Attraction principles – thoughts become things, visualize success, vision boards, setting intentions are integrated into my life and business. In fact, I was so passionate about LOA that I incorporated it into my coaching business. I created beautiful index cards for Intentions and Daily Giggle Goals. I created notepads for JoyFlow Sightings, just to share a few!

Those products are still a part of my business today.

What I realized through the years is that we can visualize, dream board, pray, ritualize all we want but if there are core beliefs that you don’t deserve success, success will ruin your family life, you aren’t good enough or you are afraid of being seen, or you can’t really charge THAT kind of money…well then, you’ll only get so far in your success.

Law of Attraction is like icing on the cake. The cake…is YOU. Your deeper beliefs, thoughts and feelings about yourself, your worth and sharing your voice.

When you combine the positive dreaming of attraction principles, with clear inner energy alignment and creative productivity(aligned action!)….you will truly be living INTO the success you’ve always dreamed of.


Are you ready to shift those limiting beliefs, align your energy and open up your Field of Potentiality for greater, richer, more sustainable success?

The core focus of our work together starts with alignment.

Imagine creating alignment of your energy, power and focus so that you are wide open to the field of possibilities and flow is a daily way of life, rather than feeling pressure to constantly be hustling for results.

From this place you are so much more potent and so much more is possible with ease and joy!

What’s possible when you clear your blocks and limiting beliefs…you create with the Universal Abundance Current supporting you. I know…that sounds pretty woo. Actually, it’s full on woo-woo! But it’s true and surprisingly practical. It’s what makes the practical stick.

You can believe in attraction principles but if you are still holding beliefs and energy that hold you back from speaking your message and passion fully, sharing your truth, being visible and actually making great money…then all the positive thinking won’t really work…or it’s working a very low level.

So much more is possible for you.

Believe me, I’m a huge Law of Attraction fan and have been for decades. I’ve always done well in my business….but I’ve also always had bigger dreams of changing more people’s lives and making an even bigger difference. Of making bigger money so I can fund my dreams of travel, a beautiful house by the water and knowing I’m going into retirement years (whatever THAT means) with loads of options instead of limited possibilities. The more I clear my disempowering beliefs, calm my nervous system and align my image of being a woman who lives by the water (for example)…well, that’s what I’m stepping into at the end of the summer!

The opportunities, the synchronicities, the ideas and the inner power and courage to create opens up!

If you are ready to immerse in shifting your field of energy – inside and out and creating the business and life of your dreams..let’s talk about working together!

I have an opening for one private client in July. This could be you!

This is about allowing your Souls Work. Stop listening to all the “shoulds & hustle” messages . Let’s be more discerning about your marketing strategies and business model.

Let’s start with how to calm your nervous system so you are in alignment with your thoughts, choices and actions for a more fuller success…and let’s face it…it’s way more fun too!

Together we can liberate your voice, power, and mission so you can grow a business that provides you the freedom you desire, meaningful work and the income to fund your dreams.

I specialize in working with passionate ripple makers, who are good at their work, and want to change more lives without creating a maddening marketing machine, but know you’re playing small and can’t quite figure out their way around that!

Reach out and we will set up a time to talk about your Soul Work, your Infinite Field, shifting the blocks and let’s dive into what’s possible! (just send me an email!)


Client Love: George Herrick
Soul Deep Living, Author of Stone Warrior

“I have had the good fortune to work with Laura West for several years on several Passion Projects and in the Joyful Business Studio. Whether working on a short-term goal or on a bigger picture such as my business, Laura can hold the energy, vision and focus powerfully. At the same time, she is adept at guiding me like a Sherpa through whatever pitfalls, crags and wrong turns life brings as I climb to the peak of my dreams.

While expertly guiding me, Laura is also a compassionate witness to my process. She has the patience to listen to my frustrations, mental and emotional blocks, and self-judgments without ever losing sight of the work we are doing and why we are doing it. She has an uncanny ability to help me find the gold in my real or imagined limitations so I can learn and grow from them.

Laura gently but firmly prods me to embrace my own creative abilities, expand them, and lift them up in service to others. Her creativity is never limited to how to do something, but always includes why to do it, when is the best timing, who it may benefit and what else can be done to follow-up or complete the original goal. Her thinking is panoramic and detailed at the same time.

I can’t speak highly enough of Laura, her insights, her creativity, her down-to-Earth practicality and her compassionate and clear-headed wisdom. She has been a great gift for me, my life and my business.”


Opportunities to Connect, Create & Grow with Laura

June

Friday, June 18
Get It Done Day! Virtual Retreat
Come join us! My clients LOVE this!
Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to rejuvenate the soul and spirit of you and your business! You can check out the details here.

If you are interested, let’s have a conversation and I’ll fill you in on the rest! Since it’s an intimate group setting, registration is only by interview to make sure this is a right fit for you and everyone participating.

Read the information, bask in the photos and stories of amazing clarity, transformation, new projects birthed, mindsets shifted… and then reach out and set up a conversation with me to talk retreat possibilities!

Only 1 spots left! Want to talk about the details and see what’s possible?

{Marketing Magic} Languishing, Flourishing or Dormant Potential

Happy Monday to you!

Welcome to Marketing Magic!

I just have to share! Last week we finally got to celebrate my son Nick’s college graduation! The ceremony was pushed back to May due to the pandemic (he graduated in December). I’m so proud of him. He majored in Engineering with a minor in architecture (not the easiest of paths!).

We had a wonderful celebration together. I can’t wait to see where his journey takes him.

That is what happens for us all. Being curious about the path. Taking the next step in front of us even when we can’t see the whole vision.

Are you ready to go on retreat?

I’m leading my next Creative Business Retreat-by-the-Sea in October. It’s on the oceanfront on the shores of Virginia – where the dolphins love to play! This will be a great place to rejuvenate and reinvent your business. You can find out the juicy details and hear the stories from the amazing women business owners here.

The last year+ has required a lot from us. Mostly it has caused us to get uber clear about what is most important. I’ve heard from many that it’s YOUR time to dedicate yourself to what is most important.

If you are ready to claim and truly own your message and your movement – then let’s talk! Whether it’s together in a group retreat or working together 1:1 privately I’m happy to talk about what’s your next step.

Hit reply to this email if you are tired of doing it alone, you’re ready for expanding your Soul’s Work in a way that nourishes your soul.

I hope you enjoy today’s article. I wrote it in response to the widely passed around article about Languishing. I’ve heard several colleagues and clients say how they resonate with it. They aren’t quite at a place of Flourishing even though their life is (fortunately) going pretty well. Still, they feel like something is wrong.

For many, it’s not languishing as much as being in a natural cycle of being dormant (the potential is gathering inside, unseen). It’s a concept offered by one of my favorite authors, Austin Kleon. Read on as I share my thoughts and my antidotes!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


Languishing, Flourishing or Dormant Potential

I love this article from Austin Kleon (author of many fun books like Steal Like An Artist). He was inspired by the article in NY Times about Languishing. I had so many clients and colleagues send that article to me, and yet, it didn’t quite fit what I was hearing from many of you.

As Austin shares, languishing is actually defined as failing to flourish. When you expect you SHOULD be flourishing, now that the pandemic is opening up, spring is here and it’s easier to get outside…it’s easy to feel this pressure that you SHOULD be flourishing.

I think that many of us are experiencing a form of PTSD after the pandemic. Ready to go and yet feeling a bit shy of truly getting out. I know many of you (and me) are questioning what you really want. You know you don’t actually want it to go back to the “normal” it was before the pandemic.

The cream has risen to the top of the milk bottle. What you really want in life and in your business (the cream) has made itself seen from all this down time.

And yet, maybe you aren’t quite ready to go ALL IN or you don’t know exactly what this means for you. You just know you want it to be different.

Austin Kleon gets it. He points to the idea that many people are actually experiencing feeling “dormant.”

Small things/desires are happening inside but you’re not yet seeing it on the outside. He points to natural rhythms in nature when it’s natural to have dormant periods.

Many of the people I talk to are in a period of wintering…where it looks dead, desolate, flat on the outside, but inside…things are churning, ideas are marinating, desires are stewing.

Here are some anti-dotes when you feel that you are in a place of dormant internal brewing:

  1. Extreme self-care – Whenever I’ve gone through big life shifts and feeling the stagnation or desire without the clarity, self-care is the first step. More water, massages, pedicures, nature and yes, keeping some of that isolation time in place!
  2. Small Passion Projects – What is a small project that gives you pleasure if you committed to it wholeheartedly? Set aside time to play or practice. Love to play the guitar, write a memoir, art journaling, golf, gardening? I have gotten fascinated with poetry over the winter and am giving myself daily time to just read or write one more thing around this fascination.
  3. Free the Chi – When I was leading 30 Day Passion Projects, (100’s have gone through that program) participants would commit to a project they wanted to do in the next 30 days. The vast majority would start their project by cleaning and clearing out the clutter. Clearing out space so something new can come in. The universe can support you if you’ve got loads of stuff blocking your energy flow.
  4. Find your Flow – There are three levels of Flow. The first level of flow is about Focused Flow. Find something that gives you pleasure and where you can lose yourself…and that pressure of performing. For me, I love the freedom of art journaling. I can lose track of time and feel no pressure to MAKE something. Sometimes it’s getting lost in a good series on Netflix. What’s yours?

I would love to hear what is going on for you. Are you languishing, flourishing or in a place of dormant potential?

Creativity is viral. Jumpstarting your creativity in one area runs over into other parts of your life or business!


Are you looking for a soul-aligned business coach?

I have openings for two private clients starting in June – Isn’t it time for us to work together?

Are you ready to expand your Souls Work? Together we can liberate your voice, power, and mission so you can grow a business that provides you the freedom you desire, meaningful work and the income to fund your dreams.

I specialize in working with passionate ripple makers, who are good at their work, and want to change more lives without creating a maddening marketing machine.

Reach out and we will set up a time to talk about what you are up to and what’s possible! (just email me!)


Client Love from Melinda Thomas, Melinda Thomas Creative

Working with Laura has unlocked so many answers to help me define my business. She is an amazing coach who has so many ways to get to blast through mental and emotional blocks that are holding you back. She’s empathetic and gives actionable ideas to help you find the path that’s right for you. She is unique, creative and powerful!


Opportunities to Create & Grow with Laura

June

Wednesday, June 2
Monthly Workshop: Newsletter Magic – How to fall in love with your newsletter again!
Join me for the monthly Marketing and Mindset workshop in the Joyful Business Studio!

Friday, June 18
Get It Done Day! Virtual Retreat

Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to fill up your soul and spirit of you and your business! You can check out the details here.

If you are interested, let’s have a conversation and I’ll fill you in on the rest! Since it’s an intimate group setting, registration is only by interview to make sure this is a right fit for you and everyone participating.

Read the information, bask in the photos and stories and then reach out and set up a conversation with me to talk retreat possibilities!

BTW, Half of the spots are taken for in this small intimate retreat so don’t wait, ok?


PS: Soul Nourishing Affirmation:

I love feeling powerful and aligned when speaking my truth.

{Marketing Magic} Brene is interviewing ME & other visions of abundance…

Happy Monday to you!

So many great things are happening here!

Today I am kicking off my second Creating from Flow program. We have amazing conscious entrepreneurs from all over joining together to support each other in creating a summer of deep creativity, generous support, aligned actions and loads of fun!

Yes! Fun. In your business.

It’s allowed. In fact, it is a Flow Elixir!

Laughing is the best medicine. Giggling is even better! (when I giggle, that’s how I KNOW I am on to something good! #SoulGiggles!)

Oh! Be sure to check out in the events section at the end of the newsletter for the next Creative Business Retreat-by-the-Sea! We are already half full…and I’d love to talk to you about attending. It’s in one of my favorite beach houses right on the ocean. Think: business + delicious food + dolphin sightings + soulgiggles + creativity +rejuvenation + expansion.

Drop me a note if you want to talk about it!

I’m also excited to share today’s article about getting clear on your own unique picture of what abundance looks like. What makes your soul sing when you think of having an abundance life and business? (like…Brene Brown interviewing you?!)

That’s what we want to create…abundance aligned with your souls work!!

Wishing you a week filled with big flow, easy expansion, and actions aligned with your soul!


What Does Abundance Look Like For You?

We tend to talk about abundance a lot when talking about growing a business.

What does abundance really look like? It’s really very personal, isn’t it?

What is abundance to you – might be overwhelming to me. What is abundance to me might not light up your heart.

So, a great place to start attracting more abundance is to get clear about what it actually looks like in your business and life.

Here’s what I hear abundance looks like for my clients…

I have plenty of clients I love.

I have a handful of high paying clients.

I have a list that is easily growing.

I receive invitations to speak all the time. I just get to show up and do the thing I love!

My marketing is easy.

I have consistent money coming into my bank account.

I smile big when I check my savings account.

I easily bring in $5k a month.

I easily bring in $10k a month.

I am consistently making over six figures each year.

I am making a quarter million every year.

I can travel anywhere I want, whenever I want.

I can sign up for workshops and retreats without worrying about the price.

I easily fill my retreats.

I have my easy, great and heaven money goals and I’m always amazed at how I often I hit the heaven goals.

Clients come to me easily and effortlessly.

I have found my voice and share my message easily and freely.

I get invited to speak at cool places.

Brene Brown is interviewing ME!

I live in a home that feels like my sanctuary.

I can finally say what I do and people get it!

I live in a home on a marina by the water!

I live in a place where I can also hold retreats (#1 most popular vision of abundance!)

I am leading retreats in gorgeous locations.

I am contributing to my family’s needs – college, vacation, and building out that basement!

I feel proud of myself in my business.

I have written a book about my passion and expertise!

I have friends who I laugh with.

I have a loving partner.

Oprah has me on speed dial.

I can easily afford delicious, healthy foods (or a cook!).

I have plenty of support and easily pay for them.

I feel supported in my business and in my life!

The first step in creating and attracting an abundance business is getting clear about your vision.

Go ahead and get out a piece of paper or that favorite journal.

Take a little dream break and ask yourself: If you could have your business and life anyway you wanted…what would it look like for you?


Join me in the Joyful Business Studio!

This is a soulful community of Ripple-Maker business owners who want to grow their business in a soul-nourishing way.

In this creative (and oh-so-affordable) membership program you’ll receive:

  • Connection to an A-mazing community (think: friendships, support, collaborations),
  • Monthly Workshop on marketing/money/money/mojo
  • Monthly Inspiration Call – filled with coaching, creativity and tapping into the Universal Abundance Current

If you are tired of the “hustle-grind-formula pressure model” then you’ll love this elixir of business smarts + creativity + joy + spirituality + integrity + realness!

I know you don’t want to be a full time marketing guru and you want your marketing to be simple and impactful. I’ll share with you how to do that!

When you join us now you get TWO Bonus Guided Meditations:

  • Feel Your Power Meditation
  • Universal Abundance Current Journey

These are powerful meditations to help you align your energy. And you get more of these in the Studio each month!

Check it out and join us for the next workshop: Joyful Business Studio

I hope to see you in the Studio this week!


Creating from Flow Love from Barb Brown, Insight and Healing

Creating from Flow is enormously powerful! I am so grateful, as my new body of work, my new business, all came from being in this program. It excavated what really wanted to be birthed through me with my gifts and unique brilliance. Laura brings healing and transformation to help you align to your business, your Soul Work, at the deepest level. I know I want to make a difference while having fun and Laura holds both so brilliantly.


Opportunities to Create & Grow with Laura

May

Coach and Profit Gift Giveaway
May 4-16
Are you a coach or use coaching skills in your business? You’ll want to check out these amazing tools and resources to help you grow your business. You can get my new Energy JAM!

June

Friday, June 18
Get It Done Day! Virtual Retreat

Get Stuff done that matters – together! Only available through the Studio monthly membership here. A highly affordable, creativity + practical monthly membership where you get quarterly Get it Done Days! Let’s get stuff done that matters – together!

October

October 20-23
Creative Retreat by-the-Sea
Virginia Beach, VA – oceanfront beach house

The Creative Business Retreat by-the-Sea is back! This will be a place to fill up your soul and spirit of you and your business! You can check out the details here.

If you are interested, let’s have a conversation and I’ll fill you in on the rest! Since it’s an intimate group setting, registration is only by interview to make sure this is a right fit for you and everyone participating.

Read the information, bask in the photos and stories and then reach out and set up a conversation with me to talk retreat possibilities!

BTW, Half of the spots are taken for in this small intimate retreat so don’t wait, ok?


PS: Soul Nourishing Affirmation:

More and more I am finding my soul voice and sharing it easily.