Are you creating Celebrity with Integrity marketing?
Creating more Visibility and Credibility
to Easily Attract More Clients

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The real secret behind successful marketing is realizing that marketing is really about building relationships. As you promote yourself to potential clients you are really building their interest and their understanding of what you do and their trust in you in that you can help them with a solution to their problem.

Part of this relationship building experience is to increase your visibility so you get noticed and build your credibility, so that they view you as a specialist in a certain area. Many people call this being a “rock star” in your market. As a conscious entrepreneur I know that most of you are more modest and rock star makes you cringe. I like to call it creating “Celebrity with Integrity.” You are creating “celebrity exposure” in your small market and doing it with integrity and a real sense of connection.

Creating “Celebrity with Integrity” can be fun, and the great thing is that all your efforts build on one another. You are creating a tipping point where your attraction marketing actions build and attract in bigger and bigger measurements.

It can start out slowly and easily with a few small steps, such as sharing client stories and photos from a workshop you attended. The steps get bigger – as you gain confidence, clarity and embrace your creativity. You’ll start being featured in other people’s newsletters, ezines and blogs. Then the energy of your “visibility & credibility” strategies gain momentum and you start to gain leaps in your results. Soon you are posting pictures with “famous people” in your market and successful clients.

Initially as you start, the first people who notice are your current clients. They always want to know what you are up to since they are already working with you. They like to know that they are working with a successful person. The second group of people who notice are your colleagues. You’ll start receiving kudos, emails, posts of congratulations on Facebook and shining star messages.

Then you’ll notice that there is an immediate layer of people around you who are potential clients. You haven’t worked with them yet but they are noticing everything you do. They are paying attention. I call them the “flirts.” They’ll congratulate you on a speaking engagement or a recent award and you can tell that they are taking note.

What starts out as a step-by-step strategy to build your list and gain visibility can quickly start tipping into a big wave of results including:

  • Fans
  • Flirters or potential clients
  • Clients who want a small taste of what you have to offer (like a book or ezine)
  • Clients who are ready to invest

You’ll also start receiving invitations for more opportunities to promote yourself by participating in:

  • Products
  • Teleseminars
  • Events
  • Contributing articles
  • Contributing to collaborative books

It really is pretty fun - especially when it comes from your heart! Although many of us go through a period of frustration at the beginning. Something like, “I’m doing the marketing right, why isn’t it working?!” I know this question well as I was there a couple of years ago. I felt I was the poster child for perfect internet marketing. Now, you can see the wave of momentum by how busy my inbox is!

Marketing is a process, not a one time event. You don’t put it out there and it’s done. You are always tweaking your message. You are always getting clearer about your niche and your offering by listening to what works and what doesn’t work. Then tweak again. More - “Rinse and Repeat.” This means you keep marketing consistently.

What is your “Celebrity with Integrity” strategy for this week? What’s one photo, testimonial, or client story you could share on your blog, ezine or Facebook to let your potential clients know that you are up to big things?

If you would like to use this article in your newsletter or blog please feel free to do as long as you include our credit information: Written by Laura Howard West, Center for Joyful Business (www.joyfulbusiness.com). I would also appreciate it if you'd send us a copy for our media files.

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Laura West is an award-winning entrepreneur, and president and founder of the Center for Joyful Business. As a certified business coach, author and speaker, she helps thousands of women entrepreneurs create successful businesses filled with passion, purpose and prosperity. She is known for making marketing simple and fun for passion-based business owners. She is also the author and creator of Joyful Business Guide™ Home Study System, and she is author of the upcoming book, Awakening Your Inner Business Goddess. She is also the Fresh Entrepreneur Expert at Ladies Who Launch.com and creator of their Fresh Entrepreneur workshop and workbook program.

If you are interested in having Ms. West speak for your organization, membership club, teleseminar, or Internet radio show, please contact her Media and Marketing Manager, Dawn Goldberg, at dawn@joyfulbusiness.com. For more media information, please visit: www.centerforjoyfulbusiness.com/media.html.

Visit our website for your free Business Goddess Manifesto at www.JoyfulBusiness.com.

© 2008 - 2010 Laura H. West and the Center for Joyful Business. All rights reserved.