5 Ways to Use Photos and Facebook to Build
Your "Celebrity With Integrity" Status

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As a coach, consultant, author or speaker or other small business owner, you are always in the mode of creating your “expert status.” That means that you know enough about your clients, their needs and desires and solutions to help them, that you can claim expertise in this area. Many marketing gurus talk about being a “rock star” or “celebrity,” and many heart-centered entrepreneurs have trouble with these terms.

I like to position it that you are creating your “Celebrity with Integrity” status. It has a ring to it, not only when you say it, but also for being authentic and in the limelight, and at the same time aware of your responsibility and values.

Let’s face it… your clients want to work with successful people, just like you do. You like to know that when you hire a coach or a consultant they have a certain amount of experience, they have resources, they invest in themselves, and are constantly keeping up with the fast changing world.

With social media, it’s easy to create and share real examples of your expertise. Here are 5 easy examples of how to post pictures on Facebook to build your “Celebrity with Integrity” platform.

(Remember your friends want to know you are successful and you want to portray your success in real, authentic ways.)

  1. Post Pictures of you speaking. Whether you are speaking to a small group or large, post pictures of you in action. Nothing speaks louder than photos (well, except video) of you sharing your expertise with people who want to be with you.

  2. Post a photo of you attending a workshop. Your potential clients and colleagues (think potential joint ventures and referrals) like to know that you invest in yourself, are learning new strategies and tools, and are connected with movers and shakers in your industry. The fact that you spend money on your personal growth speaks volumes.

  3. Post a photo of you with a well-known leader or celebrity. Success breeds success! Who you hang out with sets a tone for your own credibility (just like momma said!).

  4. Post a photo of your vacation and travels. I know this goes down the path into sharing personal information, but in this day and age where many potential clients will hear about you first on the Internet – they want to know that you walk your talk of enjoying your success.

  5. Share photos of your passions, hobbies and loves. Your peeps are getting to know you first through your words and photos. I know you worry about being “professional” – I think that word alone can kill a marketing brand. Professional can also mean boring, vanilla, blending in to the sea of other “professionals” just like you. You have to stand out and be interesting and remarkable. Share photos of your kids, cats, cars, your hobbies – be tasteful, of course, unless being un-tasteful is your style.

You’ll stand out as having confidence – that’s success!

So, bring your camera with you wherever you go or learn how to download your cell phone photos. You never know when a “Celebrity with Integrity” opportunity will come along. As my boy scout sons say, “Be Prepared!”


If you would like to use this article in your newsletter or blog please feel free to do as long as you include our credit information: Written by Laura Howard West, Center for Joyful Business (www.joyfulbusiness.com). I would also appreciate it if you'd send us a copy for our media files.

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Laura West is an award-winning entrepreneur, and president and founder of the Center for Joyful Business. As a certified business coach, author and speaker, she helps thousands of women entrepreneurs create successful businesses filled with passion, purpose and prosperity. She is known for making marketing simple and fun for passion-based business owners. She is also the author and creator of Joyful Business Guide™ Home Study System, and she is author of the upcoming book, Awakening Your Inner Business Goddess. She is also the Fresh Entrepreneur Expert at Ladies Who Launch.com and creator of their Fresh Entrepreneur workshop and workbook program.

If you are interested in having Ms. West speak for your organization, membership club, teleseminar, or Internet radio show, please contact her Media and Marketing Manager, Dawn Goldberg, at dawn@joyfulbusiness.com. For more media information, please visit: www.centerforjoyfulbusiness.com/media.html.

Visit our website for your free Business Goddess Manifesto at www.JoyfulBusiness.com.

© 2008 - 2010 Laura H. West and the Center for Joyful Business. All rights reserved.