14 Strategies On What To Post On Your Blog

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One of the greatest tools on the internet is to have a blog focused on your business movement – the thing you are most passionate about in your business. It’s a great way to establish credibility, visibility and your expertise in a particular area.

My clients often get excited about a blog and get it up and going and then ask, “Now what do I post?”

If you’re still a little stuck, here’s an easy checklist to keep handy:

  • Long, thoughtful, provoking and inspiring articles – every now and then. You don’t want to overwhelm your blog followers with three or four blog posts a week that span several screen lengths. But once in a blue moon – go for it!
  • Short thoughtful, provoking, and inspiring articles – get the difference? You don’t have to write a novel. Just a paragraph or two.
  • ”How-to’s” – 3 steps, 5 secrets, 3 tips types of articles. For example, three things you need to pack for a day-long hike. Or five must-haves in your make-up kit.
  • Quotes – yours or others. You can just post the quotation, or you can explain why this particular quotation is particularly inspiring to you.
  • Resources – this is where you share your favorite things: books, tools, other coaches/consultants/experts.
  • Quick stories about something that happened to you that highlights a perspective you believe in
  • Poems or songs about your movement that would be inspiring to your tribe
  • Events you are offering/leading – yes, you can even post sales-type posts in your blog. (Which is really handy when you have your blog linked to social networks.)
  • Stories about your clients – their shifts, aha’s, awarenesses, why they work with you, results, profiles. Stories show what you do, much better than you just telling what it is you do.
  • Updates, feedback, buzz about events you are leading, such as “The top 3 questions I’m getting from women entrepreneurs who are thinking about coming to the Business Goddess Retreat”
  • Stories, themes or trends you are seeing with your clients. This article is an example; all my SpiritRICH™ clients are asking what to post on a blog!
  • Free checklists - you probably have all kinds of “get started quick” type of lists – use these as special blog postings to generate credibility and expertise
  • Any events where you are appearing, being interviewed, telesummits, and the like. Let people see what you’re doing!
  • Photos – photos – photos! They are inspiring! Of you, your surroundings, your clients, people you are with, you and your mentors.

For a robust blog which positions you as an expert in a certain area you’ll want to aim for 2 -3 postings a week and you’ll soon have a bevy of blog postings and your tribe and fans will notice!

Last tip for blog success: I ride the wave of energy and write several postings when I’m in a particularly reflective writing mood, which I can post-date and publish later. This allows you to write while you are in the writing mode and then spread your postings over several weeks.

Most of all, let out your authentic self – your readers want to know who you are and what you are about. Writing in your authentic voice allows you to really connect with your reader.

If you would like to use this article in your newsletter or blog please feel free to do as long as you include our credit information: Written by Laura Howard West, Center for Joyful Business (www.joyfulbusiness.com). I would also appreciate it if you'd send us a copy for our media files.

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Laura West is an award-winning entrepreneur, and president and founder of the Center for Joyful Business. As a certified business coach, author and speaker, she helps thousands of women entrepreneurs create successful businesses filled with passion, purpose and prosperity. She is known for making marketing simple and fun for passion-based business owners. She is also the author and creator of Joyful Business Guide™ Home Study System, and she is author of the upcoming book, Awakening Your Inner Business Goddess. She is also the Fresh Entrepreneur Expert at Ladies Who Launch.com and creator of their Fresh Entrepreneur workshop and workbook program.

If you are interested in having Ms. West speak for your organization, membership club, teleseminar, or Internet radio show, please contact her Media and Marketing Manager, Dawn Goldberg, at dawn@joyfulbusiness.com. For more media information, please visit: www.centerforjoyfulbusiness.com/media.html.

Visit our website for your free Business Goddess Manifesto at www.JoyfulBusiness.com.

© 2008 - 2010 Laura H. West and the Center for Joyful Business. All rights reserved.