Want More Creativity and Passion

In Your Business?

I’ve got an easy and fun solution!



PassionProject_Badge_Rect PassionProject_Badge_Oval



You can lead a 30-Day Passion Project™ Program with YOUR community!

The 30-Day Passion Project™ is a hugely successful and fun program where everyone is creating a project they are excited about while you lead them through the creative process through basic coaching, championing and facilitating.

It’s an easy way to add excitement to your business AND it’s a smart way to add income too.

passionprojectsaliveThe 30-Day Passion Project™ will attract people to you because it’s so fun and easy. Once they join your 30-Day program, you will naturally show your leadership style and demonstrate your expertise…leaving them wanting more.

Not only will they pay you to join the 30-Day Passion Project™ but they’ll also want to work with you further.

It’s the perfect introductory program, whether you are new in business or you’ve been around a number of years!


It will boost your creativity and passion… and be lots of fun!  You’ll also:

  • Attract more creative entrepreneurs to your business
  • Have an easy-to-implement program at your fingertips anytime you want to pull it out and put it on your calendar (no more having to reinvent constantly)
  • Be seen as a leader in your niche with this high quality creative program
  • Put into place this introductory experience, which is perfect to give people a taste of your work AND lead them to the next way to work with you!
  • Be part of a bigger community of creative business owners with me and the other Passion Project facilitators
  • And so much more!


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I created the 30-Day Passion Project™ after I took a four-month creative power sabbatical (a fancy name I gave to taking time off in my business during a time when I got really burned out!).

When I came back from my sabbatical, I asked myself: “What do I want to do now?”

I knew I didn’t want to create another program that was just about making money. Don’t get me wrong; I wanted to make money, but not have it be the primary focus.

I wanted to find that intersection between what I wanted to focus on – which was creativity and passion – and what I heard that people wanted – which was a short doable program with accountability.

Tada! The 30-Day Passion Project ™ was born!

Since that time I have lead 9 programs and with almost 300 30-Day Passion Projects™ birthed.

That still amazes me!


Some of the 30-Day Passion Projects™ include:

  • A hardcover book about your photography… just because you’ve always wanted to
  • Photo quotes about your favorite message that you just gotta share!
  • A retreat in the mountains… because it makes you feel alive!
  • A mini workshop session to try out a new energy healing technique
  • A new eBook about a topic you love… even though it might seem like a crazy idea!
  • 30 days of writing from your deepest self
  • Creating a new brand that is aching to be seen
  • To nurture a spark of an idea into being
  • 30 days of art… because you want to get your groove back!
  • A brand new web page to test out a seed of an idea that keeps niggling at you
  • Creating chakra bracelets for a new product line
  • Organizing and decorating a beautiful, creative office space
  • Designing a new high-end coaching program with a creative twist

As you can tell, this isn’t just a “get-it-done” program… it’s about igniting passion and giving a place for creativity to have its voice be heard.

In a nutshell, the 30-Day Passion Project™ is a complete program-in-a-box that with the right facilitation skills (which I teach you), your creative twist (which I help you with), and all the templates for the classes and the marketing (which I give you)…  you can totally build your business using this program as the foundation.


The next Licensed Facilitator Training Program starts
August 13, 2015!



As a Licensed Facilitator for the 30-Day Passion Project™, you’ll be able to lead this engaging, creative introductory program for your community! They will get an experience of working with you and get amazing results at the same time!

At the end of this LIVE training program:

  • You’ll be able to set up and run your own 30-Day Passion Project™ – just like I do or customize to your own niche and topic (yes, you get complete flexibility!),
  • You’ll know how to successfully and authentically market the program to your community,
  • You’ll be able to lead, facilitate and troubleshoot how to create an engaging program and community aimed at getting results,
  • You’ll also learn how to use this program as a lead generator to move the right clients into continuing to work with you. (Can you say, “Ka-ching brilliance”?)


In this Licensed Facilitator Training we’ll cover:

  • Successfully marketing your program – using emails, social media and preview calls
  • Valuable facilitation skills to create engagement, passion, excitement, and success
  • How to lead Intention Setting Calls and Celebration Calls with confidence, engagement, and enthusiasm for taking action (which means they’ll love you AND get results!)
  • How to use this program to seed and upsell future options for them to work with you – in a way that is authentic and easy!


PPLF templates collageYou’ll also receive templates galore!

  • Preview/Introductory “Discover Your Passion Project” Call template
  • My exact email marketing and social media marketing templates for the Preview Call
  • Call templates for all the calls you’ll lead during the 30-Day Passion Project™ – both the Monday Intention Setting Calls and the Friday Celebration Calls
  • Templates for Flowmentum™ Tools to email during the weeks for continued support, so you don’t have to create supportive tools – I give them right to you!
  • How to set up your own Facebook group
  • How to create enthusiasm, activity and engagement in the community


Special Bonuses:

  • Free enrollment into the September 30-Day Passion Project™ so you can participate AND observe the leading process.
  • An additional private, 45-minute coaching call with me where we’ll work together on customizing the 30-Day Passion Project for your industry and community.
  • Special Bonus Call for Online Marketing Backend Basics – For those who need to learn the basics or need a refresher… I share my favorite free conference line service, how to record, email marketing basics, and how to set up a private Facebook Group. 
  • Bonus Call: “Look over-my-shoulder” learning about what’s happening in the 30-Day Passion Project – real time learning!
  • Special Facebook Group just for Licensed 30-Day Passion Project Facilitators to ask questions, share successes and get real time help!
  • LIFETIME Access to the your Training Audios AND future 30 Day Passion Project License Facilitators Training Program. So, if I run this program again – you can join in again to keep up-to-date, refresh your ideas and enthusiasm!


Here is the 8 Content and Training Calls Schedule

You’ll get rich content, specific training on successful facilitation skills, valuable marketing techniques, and 30-Day Passion Project™-specific content, including behind-the-scenes running of the 30-Day Passion Project™ Program. (Don’t you just love getting the full scoop!)

Below is a schedule of our training calls, and all calls will be recorded in case you can’t make a call live or you want to listen again and again. Calls will be 60 – 90 minutes with content and Q & A time.

Training Call #1 Introduction to the 30-Day Passion Project™ Licensed Facilitators
  Thursday, August 13, 1:00pm eastern
Training Call #2 Creating Your 30-Day Passion Project™ for your Community
  Thursday, August 20, 1:00pm eastern
Training Call #3 Discover Your Passion Project Preview Call
  Thursday, September 3, 1:00pm eastern
Training Call #4 Basic Facilitation Skills for Engagement, Fun and Movement
in your program
  Thursday, September 17, 1:00pm eastern
Training Call #5 Your Marketing Plan
  Thursday, October 1, 1:00pm eastern
Training Call #6 Smart Creative Marketing 2.0
  Thursday, October 8, 1:00pm eastern
Training Call #7 Creating Community & Support
  Thursday, October 29, 1:00pm eastern
Training Call #8 Success Tips, Planning, Diving In
  Monday, November 9, 1:00pm eastern


"Being part of Laura's Licensed Passion Project Facilitator program was a wonderful experience. I was attracted to the program because I LOVE LOVE LOVE the focus and results from 30-day coaching programs and knew this new format would intensify my own excitement, creativity, connection and flow.

Am I ever glad I trusted that intuition. Laura's training really delivered. Her calm and thorough style was easy to follow, and the training materials, audios, worksheets and ruzuku platform shave off years of trial and error. The comprehensive training allows participants ample time to integrate and leverage the golden nuggets she shares week after week, and the licensure allows one to use everything as is or as a model for a whole new program.

I'm inspired and ready to deliver a powerful, focused, and creativity-infused 30 days! Thank you, Laura!"

Leslie Hamp | Master Coach & Licensed Passion Project Facilitator


As soon as you join, we will add you to the special Facebook page for 30-Day Passion Project™ Licensed Facilitators so you can begin networking and brainstorming how you’ll become a leader in your niche and community with this program.

It’s a smart business structure to build your business around, AND you get the flexibility to tailor it to fit with your personal brand and creative voice.

The investment for the 30-Day Passion Project™ Licensed Facilitator Training Program is $1497.

Full pay of $1497.
Click here to sign up!

I’m also offering a three-pay plan if you prefer, for only $535 for 3 monthly payments (total investment of $1,605).
Click here to sign up!

As soon as you join, we will add you to the special Facebook page for 30-Day Passion Project™ Licensed Facilitators so you can begin networking and brainstorming how you’ll become a leader in your niche and community with this program.


I just have to share this…

Anyone can create a 30-Day Program – they are very popular right now with overwhelmed people who still want results and have a short attention span. What you’ll get with this program is much bigger than “how to create a 30-Day program”…

*You get to be a part of a bigger brand of 30-Day Passion Project™ Facilitators

*You get to network with other facilitators who are creative, smart, and on-the-ball business owners

*You get the smart marketing tactics, templates, and structure for how to make this program integrate successfully into your business – to serve your future business growth – and not just be a one-off, fun idea.

*Being in this special group… you will be encouraged to think and act creatively. Not just to do the formula. I’ll support you in finding your unique creative voice while putting into a place a structure that you can use over & over again. It’s like you’ll be plugging into a bigger creative brain made up of me, you, and all of us together!

*You get to use the cool, colorful logos which gives you an edge of professionalism and credibility… and be part of something bigger!



The investment for the 30-Day Passion Project™ Licensed Facilitator Training Program is $1497.

Full pay of $1,497.
Click here to sign up!

I’m also offering a three-pay plan if you prefer, for only $535 for 3 monthly payments (total investment of $1,605).
Click here to sign up!

As soon as you join, we will add you to the special Facebook page for 30-Day Passion Project™ Licensed Facilitators so you can begin networking and brainstorming how you’ll become a leader in your niche and community with this program.



I’ve been getting several questions about the program, so I put them all here in one place in case you have the same question!


When are the training calls?

  • Thursday, August 13, 1:00pm eastern – Training Call #1
  • Thursday, August 20, 1:00pm eastern – Training Call #2
  • Thursday, September 3, 1:00pm eastern – Training Call #3
  • Thursday, September 17, 1:00pm eastern – Training Call #4
  • Thursday, October 1, 1:00pm eastern – Training Call #5
  • Thursday, October 8, 1:00pm eastern – Training Call #6
  • Thursday, October 29, 1:00pm eastern – Training Call #7
  • Monday, November 9, 1:00pm eastern – Training Call #8

All calls run 60 – 90 minutes. And, of course, we’ll record all calls, in case you can’t make it live.

We’ll have about 3 calls a month (with a week off each month) to allow time for you to integrate the training and not get into overwhelm.

In addition, we’ll use the Ruzuku educational platform (which I love and has gotten rave reviews in other programs I’ve delivered with it) for each week’s lesson and supporting materials, templates, logos, and scripts.


What if I want some additional coaching?
Bonus Private Coaching Session: When you sign up for the training program, you receive a 45-minute private coaching call where we’ll discuss your personalized version of the 30-Day Passion Project™: how to make it work for your niche and community, along with creating an action plan for your next steps.


What happens after the first year of training? Is there an ongoing license fee, renewal, or materials to buy?
There are no ongoing fees. Once you are 30-Day Passion Project™ Licensed Facilitator, then you are free to continue offering the program as long as you adhere to the guidelines of professionalism and give credit to the Center for Joyful Business as the original creator of the 30-Day Passion Project™.

The details will be forthcoming on that, but I’ve designed this program so that you can have the best of both worlds… you can use the program exactly as I share with you, or you can customize it to your audience.

The only thing I ask is you use the logo as is with no changes. You can have your own name/title on your sales pages, but you can’t alter the logo. (And why would you? You want to be part of this creative brand & community, right?!)

We will also give you 30-Day Passion Project™ Licensed Facilitator badges that you can post anywhere on your website, sales pages, blog, bio page, and on social media.

After one year: There is an optional annual fee of $47 to be listed on our website. We’ll have a dedicated web page to list our Licensed Facilitators, along with website information and a short description (if applicable) of your industry/niche.


Will there be a License Agreement?
Yes! It is simple, and you will have a lot of flexibility to customize to fit your message, brand and market. (Can I just say – That is unique! Many license programs constrict your use considerably, and I don’t like that, so I’ve created how I would like it to be if I was signing up!)


Do I need to participate in the 30-Day Passion Project™ first?
Yes, everyone needs to go through an actual experience as a participant.  As a bonus, you automatically receive enrollment into the upcoming September 30-Day Passion Project™ for free, so you can participate (or refresh) in the program ($147 value).


Can I have a longer payment plan?
We have the full pay option of $1,497, and we have a three-payment plan option of $535 monthly payments.

Full pay of $1,497.
Click here to sign up!

I’m also offering a three-pay plan if you prefer, for only $535 for 3 monthly payments (total investment of $1,605).
Click here to sign up!



As a licensee, the Passion Project Licensed Facilitator Training Program has been a game changer for me. Although we are doing "original recipe" and following Laura West's script pretty closely... it has ended up being sort of hybrid. Everyone (because of who my tribe is) is launching a new opt-in - and even as I deliver the calls from the templates - they become infused with my personality. My participants are VERY happy and I am too... because having the structure has helped me really let my goofy personality shine - and it's fun!

Meredith Eisenberg

"I've taken certification and license programs before, and being a creative entrepreneur, I always found myself recreating or reformating worksheets or parts of the program. The great thing about Laura's program is that it's set up for you to use your creativity. You can use all the materials as is or customize them to work with your own content. The 30-Day Project format can be used if you are just getting started in your business, or it can be customized for those of us that want to incorporate and combine it with our own content.

Laura's training is thorough and complete - you get templates, emails, formats and scripts in addition to step-by-step training. You also get to experience a live 30-Day Passion Project class from the presenter's perspective and participate and follow along.

I'm currently putting together my version of the 30-Day Passion Project, and the Licensed Facilitator Training has helped me by providing a framework to start from instead of starting from scratch."

Estelle Gibson, CPA

Being trained by Laura West as a Passion Project Licensed Facilitator was one of the best things I have ever done! It allowed me to express my creativity through my passion into an easy program I could do.

Laura provided me with everything I needed to implement my own passion project. Her amazing program gave me both the structure I needed and the freedom to customize to focus on my passion for the energy chakras.

I especially liked the teleclass templates that Laura gave us. Those call templates were worth their “weight in gold”!

In addition, Laura’s support was invaluable. She did an excellent job of providing us with everything we would need to be successful with our Passion Project.

I highly recommend Laura’s Passion Project Licensed Facilitator’s Training Program!


I can’t wait to see how you bring this program into your own businesses in a creative, fun and impactful way!

I hope you will join us!  Email me if you have any questions!!

With creative success,





Laura West
Creative Business Coach, CPCC
Purveyor of Passion Projects
Infodoodle Artist
Author and Speaker