Do I Have to Use Facebook to Grow My Business?

#1 question from clients this week….

Do I have to use Facebook?

(It is usually said with a bit of a whine and scrunched up face…)

The high level answer?

No of course not! You don’t ever HAVE to use a particular strategy or platform to grow your business..

I will say that there are better questions to ask. For example…

What is your vision for your business?

Do you want to grow your business beyond your current circle? Do you want to be seen as a leader in your market? If no…you can use the traditional method of networking and conversations to fill your business and do the work you love.

However, IF you want to grow your business substantially beyond your current community, take advantage of working with people or companies across the country or globally then you may want to reconsider social media.

IF you want to be more visible and be seen as a leader with a powerful message, social media is an easy way to do that.

Now back to the question about Facebook specifically.

There are other options – Instagram, Linked In, twitter, Pinterest and TikTok all have their own unique environment.

What I always suggest…pick one and do it really well!

Doing it really well…that looks more like being authentic, bold and creative and consistent.

*Ask engaging questions
*Invite people into rich conversations
*Be present and engaged yourself
*Be consistent on your favored platform so WHEN people check in you’re showing up
*Recycle & Upcycle the Good Stuff – Take all that gorgeous content you’ve been creating in classes, workshops, products and programs…and even in coaching conversations and use it on social media for relevant content.

I think the real question is…how can you change your relationship with Facebook (or social media)?

I encourage you to get curious about how you can use your creativity, passion, authentic desire to connect and talk to people on social media. THAT is a marketing strategy worth committing to!

Joyful Business TV: Activate Your Creative Power Centers!

Quick reminder that a new episode of Joyful Business TV is airing tomorrow!

LIVE Show: May 12th 9:00 am ET

Join me as I talk about how to go to the next level in your business by activating your Creative Power Centers.

Ways to watch:

  1. Join me live Thursdays at 9am ET/6am PT at www.JoyfulBusiness.com/jbtv
  2. You can also watch past episodes there too.
  3. You can watch all the past episodes on Roku, Fire TV and Apple TV too! Just search for the WIN WIN Women Show.

Make a note on your calendar to join me any Thursday morning to fill up your well with inspiration, ideas and practical creative marketing strategies for your business.

Let’s have 2022 be the year that your Radiant Self and message shine brightly!

Creativity is Your Most Powerful Tool for the Future

Does it seem like the world is turning into the wild west?

In many ways it is.

As people who want to make a positive difference in the world we are already pioneers. Add to that wild frontier that everything is changing, speeding up.

That creates a lot of chaos and uncertainty.

We used to know the rules or at least have some idea. Now all the rules are changing.

Things we used to know for sure…are on slippery shifting sand.

When we look into the future…one thing we know for sure is that there is a lot of change and uncertainty.

There will be more of it. Lots of it.

A futurist I follow points out the rate of change coming soon, looks like a line going almost straight up on a graph!

Technology is advancing faster than we can keep up.

Boomers are redefining retirement (they just haven’t found a good new word for it yet).

Artificial Intelligence, while we may be frustrated with the endless voice mail loops, it’s all changing rapidly and will impact the way we live and do business.

You might wonder what AI has to do with YOUR business? Well, just think of online communities that are bursting on the scene, and all the apps, games, automation are the tip of the ice berg.

As creative entrepreneurs we need to lean into the “creative” part now more than ever.

There is power in embracing our ability to be creative. It’s the only way to take back your power in this uncertain and everchanging world.

Rules of creativity? That is an oxymoron.

Here’s a few guide rails for cultivating your creativity:

Accepting what is.
Stop leaking energy by fighting what is showing up now. Focusing on the way it used to be is draining your life force.

Be curious.
Catch yourself going into judgement and resistance and instead lean into fascination. Not making the money you want to be making? Be curious about the possibilities instead of being judgmental about yourself. Get curious about how to be more creative, authentic and bold with your voice.

Breathe into the uncomfortable.
Breathing is one of the best resiliency tools there is. When you feel uncomfortable and you want to resist or rant against what’s going on now…breathe. From the events in Urkraine and in our country, to the endless verification code loops. Consciously breathe.

Pause. A lot.
It’s ok to slow down and not go fast even when, especially when, everything around you is going fast. Pausing is where your power lies.

Choose again.
This is where your creativity comes in handy! You get to make a fresh new choice. Your emails aren’t working or getting lost in junk folders? What is a different way to nurture your Soul Tribe? Keep experimenting and choosing.

For growing your business…what got you here isn’t going to get you there.

Just because you don’t understand doesn’t mean you are wrong, or bad or out of date. The world is moving fast. It’s time to make friends with the idea that you won’t understand a lot of things, quite often.

Go back to Acceptance. Being Curious.

Take a creative step toward your heart’s desire anyway.