Are You Guilty Of Promo Bombing?


Ok, time to fess up! Have you ever done this?

You see a conversation on Facebook or LinkedIn and it fits beautifully with a product or program you offer.  You either do one of two things.

You don’t do anything because you don’t want to overstep your bounds and seem salesy.

promo-bomb-bombOr you promo bomb them! 

Promo Bombing is when you reply or comment with a link to your sales page and that’s it.

Or you are a member of a community or group and you just plop in a link to a product or teleclass you are offering.  

It’s just like a photo bomb…when someone pops into your photo unexpectedly with no invitation and often no connection – just to be visible.

Either way…when you do nothing or you promo bomb you aren’t marketing with integrity and authenticity.  And it’s not going to help sell or enroll or let people know about you.

Not saying anything and waiting for permission or just holding back because you don’t want to be salesy is keeping your business small.  You actually are keeping people from finding the help they need that you can offer. It doesn’t work for you and it doesn’t work for your potential clients.

On the other extreme just splatting a Promo Bomb out there doesn’t help either. Even with good intentions people do feel like you just intruded. The impact of a sudden promotional announcement in a community conversation feels like it’s all  about you and not them. You intruded into their space without a connection.

What’s the answer? 

The answer is to share your program or product in communities and conversations on social media where it directly relates AND (this is the key) include a personal note.

This creates a connection.  It makes you seem like a real person who cares and has a solution instead of just a sterile link. It also connects the dots as to why you are sharing your program or product. 

You might think it’s obvious but it isn’t always obvious to members of the community.  Spell it out for them and invite them to come gather more information if it speaks to them.

That’s gracious, authentic and smart marketing.

We had an inadvertent promo bombing the other day.  This happened in one of my Facebook groups: The Art of Creativity in Business (which by the way…if you aren’t a member…you might want to join us – it’s an open group where we talk about and share creative ideas and inspiration in biz.)

In the group there was a discussion about a member who is offering an art workshop in British Columbia.  Another member got excited and posted her logo and link to her upcoming art program in BC.  Ouch…promo bomb. 

Even though it was relevant, it felt very in your face and promo-y like. It hurt her reputation more than helped.

I asked her to share with us why she felt compelled to share her workshop and would she make the connection for us even more obvious.

She wrote a beautiful comment about what art means to her, the transformation she has seen, how people are flying in from all over the world for her program and then when she saw we were talking about art programs in her area she felt compelled to share.

Let me tell you her personal comments made all the difference in the world in readers being able open to “seeing” her promo because they had a connection. They also got really excited at hearing more about the bigger picture and they got a glimpse of the person behind the promotional banner.

As you are on social media – don’t be shy…if you have a product or program that would help out someone, please share it, for THEIR sake (and yes, for yours) but do it with a personal comment and make the connection for the reader obvious.

You’ll see a huge difference in your social media results, conversions over to your sales pages and in making real connections with people.

Let me know what you think about this article and Promo Bombing. Have you ever done it? (Come ‘on, I know you have…I just inadvertently did it last week! I went back and cleaned up my “slip” by making personal comments and saved it!).

I’d love to hear how you avoid this and your thoughts about Promo Bombing in the comments below!

[Miracle Marketing Message] Audio & Article: Creative Business Planning – Make it fun, creative & productive!


Creative Business Planning - Make it fun, creative & productive


Here is your Miracle Marketing Message audio. This audio is designed to help you start your week with inspiration, reflection, positive intention and some smart marketing ideas!

Listen to: Creative Business Planning – Make it fun, creative & productive!



Do you get excited about planning for the next year?

I know some of you love the planning process, maybe even get lost in it. And some of you just don’t like planning at all!

Here are a few tips for all types to make it a more successful and creative process.

1. Make it fun and beautiful.

Forget any images of hunkering down to plan. The feel of that is very constrictive, and so your ideas will be small and like you are in a box. Instead, gather beautiful supplies like colorful sticky notes, markers, favorite pens, and calendars. This signals that you are going to create! You are expansive, full of abundance, joy, and play. (It’s amazing how this helps shift your energy when planning, really!)

2. Get out of your office.

I am a huge believer that your environment influences your ideas and your Flowmentum™. Take your supplies and your ideas to a place that is inspiring and where the energy is flowing – like a café, a beautiful hotel lobby, a weekend cabin, or even move to another room in your home. Most of all, get away from your office and your computer!

3. Nourish your creative spirit.

Make sure you have plenty of water, snacks, and some light background music at the ready. Embracing your ideas and deciding which ones to say yes to, which ones to let go of, and which ones to let rest until their time takes a lot of physical, mental, and even emotional energy. Stay hydrated! Water keeps your energy nourished and moving.

4. Celebrate; then plan.

Before you dive into those juicy ideas, take a few moments to review the last year and celebrate. Acknowledge your wins, your successes, your big decisions, what you let go of, and what you embraced that took courage. You’ll be amazed at the joyflow of the year, and it will fill you with confidence for planning the new year.

Remember, what you are developing in your creative business plan is going to be loved, nurtured, used, reused, redone, and tweaked all throughout the year. This creative plan can be your guide throughout the year to help keep you from being lost, overwhelmed and in doubt. It will be your north star each and every day.


To get the Miracle Marketing Message delivered to your email every Monday (as well as the Online Success Gratitude Journal), sign up below… so you don’t miss one juicy nugget!


Notes from a Lifestyle Entrepreneur


Happy Monday!

Are things starting to slow down for you for the holiday season yet? Me either! Seems like one more week of business: getting last coaching calls in for the year, shopping, a bit of baking… and some creative business planning!

Have you taken some time out for creative planning for your business yet?

If not, hopefully you’ll get a bit of time over the holidays or beginning of January. Planning – having some direction and focus for the year – really helps us achieve more… more of the things we want to achieve.

It takes you from just reacting to whatever may or may not show up for you and gives you a direction to aim for the year. And with a more modern, authentic way of business planning – using sticky notes, markers, colorful calendars and mindmaps – it really can be fun, creative, and productive!