{Marketing Magic} Do you feel crazy?

Welcome to December!

It’s the end of the year! Whew! We have just about made it!

I’m noticing a lot of anticipation, hope and even expectations that 2022 will be the year of a shift. Many of you are making friends (somewhat? Even a little?) of living in a world with more uncertainty and making a choice to move forward anyway.

I’m finding a lot of excitement about what’s possible next year!

Today’s article is perfect if you are feeling the pull of moving forward with your Soul Work and yet sometimes feel like you are crazy! Read on for a new perspective!

The last two days I’ve been meeting with my clients Michelle Goss and Jeanine Mancusi of Coaching Transformation for their annual Creative Business Retreat. We are meeting in a beautiful waterfront home…it’s so inspiring to let the water, clouds and energy of the environment add to the visioning, creating, and receiving while we create a living plan for their next year. Talk about excitement for 2022!

I also hope you join me in some of the creative business expanding opportunities that are coming up to support the expansion in your business!


Do you feel crazy?

Recently I was talking with a colleague friend. We were sharing business and life stuff. Our conversation had a range of topics – mine included talking about my new website and trying to “land” the compelling copy for my home page plus other things about moving back to my hometown by the ocean.

After we’d been talking for a while, she pointed out that several times I had said something about …people might think I’m crazy.

She was gently asking…is that really true? That wasn’t her experience of me.

I laughed out loud!

Last week I had been stretching into owning my message, which as you as a dear reader know, isn’t that of a typical business coach.

I was also feeling the vulnerable courage and bravery of talking about what I do for my website and with lots of new friends and several relatives who still don’t get what I do.

What I was worrying and wondering that people might not “get me.”

I know they aren’t my Soul Tribe.

And, sometimes it feels frustrating and kinda itchy when you are speaking to “muggles” who can’t really fathom the world that you live in – anything or everything from your world view to passion for an alternative way of healing and transforming something in our lives.

I am reminded of how we are all called to do our Soul Work. It is visionary.

You are a visionary. A pioneer. A maverick.

No, you aren’t crazy. You are a rebel. A creative.

I was meeting with private clients at their retreat here in a beautiful house on the water yesterday. In the distance we can see the Chesapeake Bay Bridge Tunnel. It is 17 miles of bridges and tunnels across the mouth of the Chesapeake Bay.

Think of the person who first proposed that idea. They were probably told they were crazy!

Or the creator of the Eiffel Tower, the elevator or even gluten-free muffins that taste good!

Next time you feel like you might be crazy, just remember you are a visionary changemaker.

There are people ready for what you have. They are ready to fall in love and join you in your passion for this alternative way of being and doing!

Be brave and keep showing up!


Are you ready to expand your Soul Work?

Are really to look at your business in a different way? Rather than struggling with your business…what if you shifted your relationship? Your relationship is a place for your creative self expression, meaningful work and a way to make great money with your passion?

It’s time to set down your fight with business and let it be more easeful, creative and authentic.

You are designed to flourish!

Together we can finally access your deeper true voice, leadership and creativity…while shifting those blocks that are getting in the way of you growing your beautifully successful business.

I’d love to talk with you about liberating your true voice, intuition, energy alignment, creativity, along with the practical doing stuff that gets you engaged with your Soul Tribe.

Just reply to this email and we’ll find a time to talk about ways I can support your success!


Opportunities to Connect, Create & Grow with Laura

December

Watch for the 2022 Joyful Business Plan!
Coming your way so you can capture your creative ideas, create a soul-led marketing plan and planners galore to help you align your day with your dream and take aligned action to make that dream a reality!

December 5 and 6
Private Client Retreat – 
Virginia Beach

December 17 – Save the date!
Joyful Business Planning Retreat
This is for Joyful Business Studio members. When you join this month you get the Joyful Business Plan AND you can come to the planning retreat as a bonus! Join the Joyful Business Studio to attend.

December 28
Write Your Reality – Script Your Success!
11am ET | 8 am PT

This is a perfect workshop for fresh energy for visioning 2022! Aren’t you ready for fresh energy! This is a fun and powerful – and hands on workshop where I’ll guide you through scripting your 2022! You’ll step into imagining, feeling, experiencing it already happening! You can sign up here.

January

Starting January 28
*New* Radiance Mastermind & Coaching Program
sign up to be on the notification list!

The details are shaping up and I’ll be announcing it more fully soon. This is a high level community of passionate entrepreneurs who are ready to take their Soul Work to a new level. It’s not business as usual…the hustle & grind and marketing strategies of old don’t work for us.

Welcome to the new, soul-refreshing aligned way to liberate your voice, share your Soul Work, make wonderful money with conscious energy and wisdom! More to come…think Flow + Healing + Energy Alignment + Living Your Manifesto!

Would you like to be on the waitlist to find out more? I’ll be talking with each potential member personally to see if this is the right program and community for you for your 2022 growth and support. Sign up here so you will be the first to know about this new program.

February

Exciting News! Coming soon!
Brand new Joyful Business Website

Also coming soon!
I’m thrilled to share I’ll be hosting a weekly video tv show on the WIN WIN Women network – a new global platform created by women for women!


PS: Soul Nourishing Affirmation:

I am a soul-led entrepreneur who creates international impact

More and more I am seen as a leader with a message

I love feeling the freedom of having my own business

 

{Marketing Magic} Are You Afraid You’ll Disappoint Me?

Welcome to a fresh week!

I traveled back to Georgia (again) for Thanksgiving. I so enjoyed seeing my two sons and my Dad. We celebrated at my sister’s with her husband and three sons and my brother even came into town too.

Here is the clan! Lots of laughter, games, delicious food (even if they weren’t all fans of my kale salad!)

Make sure you read today’s article…especially if you are ready to truly step into your power and voice. Like for real. Today’s article is about how important (and brave) it is to acknowledge that you don’t want be disappointed or be A disappointment. You’ll get a glimpse behind the scenes of truly powerful coaching relationships and what’s possible when you let down your defenses.

I also hope you join me in some of the creative business expanding opportunities that are coming up!


Are You Afraid You’ll Disappoint Me?

“I don’t want to disappoint you!”

I hear this quite often from clients. They come to a call feeling like a fraud. At first I hear it in their voice…a defensiveness or a long sigh, or a little girl/boy voice that goes straight into justifying.

They didn’t do as much toward that project as they said they were going to do. Or, they made other choices because life called them in another direction.

Sometimes they want to run and hide and they’ll say that they almost canceled our call because they were afraid to be a disappointment.

But they don’t. They come to our coaching call in all their vulnerability and imperfection.

They soon let their guard down because they remember. This is a safe place.

And mostly they remember their own innate creative power.

You see it’s not about being perfect. Getting the gold star or A+! (although that certainly feels good!)

It’s about being willing to be real and honest…with yourself.

My clients who make the biggest strides? They are the ones who make mistakes, disappoint, make a mess, changed their mind…and own up to it.

They took action, made choices, even when it was messy and scary.

Owning up to your humanness. That’s where the point of real power is.

From this vulnerable, tender, honest, authentic place (that can sting and feel really crappy) is where the real healing, course correction, shifting of beliefs and owning of your true creative power happens.

When you dare to show up and say…here’s where I’m at. It’s not pretty or perfect. But it’s real.

Right there…is the place from where you can make real change and own your creative power.

Last week, I had 3 clients in a row, who said they didn’t want to disappoint me. What they were really saying is that they didn’t want to feel like a disappointment.

They each have a dream and they didn’t make big strides like each of them was intending.

After acknowledging that vulnerable imposter feeling, we went into the real stuff that was happening…other opportunities showed up (which means they made a new decision – hooray!), an impending surgery was worrying one client (once we acknowledged the angst – everything shifted), and for another client, a deep fear of being an imposter had her in its grip (which was mirroring itself in our relationship).

In each situation, the path to moving forward, was through the messy bits.

With each client we went into the healing, coaching, truth telling that needed to happen for them to truly move forward.

We can create action plans, marketing strategies, and new passion projects all day long. But, if you aren’t willing to go into the shadows of what’s holding you back, keeping you stuck or having you play smaller than you are destined to play.

And, those plans, ideas and projects will stay in the land of “that’s a great idea….one day it’ll happen”.

I applaud my clients for finding their courage, being brave and vulnerable…even when they don’t wanna!

This is the reality of the messy process of creating a successful business, writing that book, launching that podcast, and attracting Best Clients Ever.

The shadows are going to get in the way of the best plans and powerful dreams.

When you own it. It’s the path to more personal creative power.

It’s when you try to hide it, in favor of perfection or protecting that vulnerability, then you’re likely to live with constant disappointment.

It’s such a twist from putting on your bullet proof vest and pushing your way forward not ever letting anyone see you sweat.

Here are some questions to get you looking underneath your fear of disappointment or vulnerability:

What are you most afraid someone will find out about you?

Where are you getting stuck and afraid to admit it?

Where do you need help but feel like you “should” know better? (this happens a lot with other coaches! You’ve studied it, so therefore, you should have this aced!)

Who can you open up to so you can truly move into a deeper expression of your voice, creative power and leadership?


Are you ready to step into your Soul Work?

Let’s set up a time to talk about how you can get your Soul Work out into the world in a bigger way that feels natural, authentic and even fun! Together we’ll access your deeper voice, leadership and creativity…while shifting those blocks that are getting in the way of you growing your beautifully successful business.

(Beautifully successful in ALL ways – meaningful, impactful, financial)

I’d love to talk with you about liberating your true voice, intuition, energy alignment, creativity, along with the practical doing stuff that gets you engaged with your Soul Tribe.

Just reply to this email and we’ll find a time to talk!


Opportunities to Connect, Create & Grow with Laura

November

Writing Your Reality Workshop
Monday, November 28
3pm ET – 75 minutes

This is a power practice! I’ll lead you through scripting your beautiful life and amazingly successful business! This is a hands-on – fun, insightful, transformational workshop – I am so excited about you joining us! Sign up here!

December

Joyful Business Studio
This month’s workshop: Part 2 – Take Back Your Financial Power
Wednesday, December 1
Join me and other supportive like-soul committed entrepreneurs for this month’s workshop in the Joyful Business Studio. Last month we dove into two powerful mindset money practices. This month we’ll focus on the practical aspects of what it looks like to be a good steward of your money! It’s all part of the monthly membership program! Want to join us? Details here!

Watch for the 2022 Joyful Business Plan!
Coming your way so you can capture your creative ideas, create a soul-led marketing plan and planners galore to help you align your day with your dream and take aligned action to make that dream a reality!

December 5 and 6
Private Client Retreat – 
Virginia Beach

December 17 – Save the date!
Joyful Business Planning Retreat

Details coming soon!

Starting January 28…details coming soon!
*New* Radiance Mastermind & Coaching Program

The details are shaping up and I’ll be announcing it more fully soon. This is a high level community of passionate entrepreneurs who are ready to take their Soul Work to a new level. It’s not business as usual…the hustle & grind and marketing strategies of old don’t work for us.

Welcome to the new, soul-refreshing aligned way to liberate your voice, share your Soul Work, make wonderful money with conscious energy and wisdom! More to come…think Flow + Healing + Energy Alignment + Living Your Manifesto!

Would you like to be on the waitlist to find out more? I’ll be talking with each potential member personally to see if this is the right program and community for you for your 2022 growth and support. Sign up here so you will be the first to know about this new program.


PS: Soul Nourishing Affirmation:

I am a soul-led entrepreneur who isn’t afraid to get messy while creating my dream business!

More and more I know how to trust myself and others.

I love feeling expansive and free.

{Marketing Magic} Non-marketing Marketing

Welcome to another Magical Monday!

I love Mondays…it’s the beginning of a fresh new week full of possibilities, rich conversations, deep transformational coaching, creative expressive and expansion energy.

Do you feel this way too?

If NO – let’s talk! You are too valuable and have amazing work that needs to get out into the world and we can’t let the “dreads” stop you.

If YES, let’s definitely talk! Let’s ride that expansive wave together…imagine what’s possible when you keep your energy aligned with your personal energy system, your soul’s desire and create and expand from deep inner wisdom. You don’t have to do this alone!

See below….for how to contact me to talk about upcoming private coaching and mastermind opportunities.

Ok, that was a lot of enthusiasm for the opening to a newsletter! That’s because I am feeling so aligned and expansive. It’s all about connecting, allowing, and receiving the enthusiasm, passion and joy of showing up fully alive in my business and life.

Last week+ I did a road trip down to and around Georgia. It was part of filling my well of connection, joy and passion.

I got to spend the weekend with my son, Sam, at his college and meet his fraternity brothers. They have two amazing houses many of them live in…think…big old Georgia colonial houses, redone for 8 – 15 young men, complete with big windows, hard wood floors, hand painted bedsheet signs on the walls from their special events and loads of couches everywhere for impromptu gatherings.

His fraternity is known for being a bit more serious and focusing on leadership. Yes, they have their fair share of fun for sure!

I was so impressed with his friends and how much they obviously cared about Sam and meeting his mom. In walking by Sam. they would stop and say hi to Sam and then want to meet his mom. They were present and intentional. (and it made my heart leap with faith in the younger generation!)

What really hit me was how much they are a community that leans into each other. Each young man has his own Beautiful Brilliance. They know who to ask for help and support. I know these are lifelong friends and the friendships will continue to be supportive throughout Sam’s life.

It’s exactly what we need in our business. Deep connections with supportive business owners who are champions for each other. Someone who gets you and the entrepreneurial journey you have chosen.

That is one of the reasons why I decided to create my new Radiance mastermind.

It’s more important than ever to have a “nest” of like-minded soul-led business owners where you can lean into each other. Expanding, growing and creating your business, being visible, allowing your Radiance to shine brightly so you are seen and attract the clients and opportunities to you. This is not a journey to do alone.

The details are coming soon for Radiance…I’m giving first options for this intimate high-level group to my current clients and then I’ll share more. If you’d like to get on the waitlist for details…you can do that here.

In this week’s article I talk about how to shift your relationship to marketing. Marketing isn’t something you do TO people….it’s something you do FOR people. What IF you treated your marketing as a force for good? What IF your marketing alone changed people’s lives? What if they naturally wanted more? Read below for more…

Wishing you a week filled with abundant creativity, focus, rich connections and imperfect actions aligned with your soul!


Non-marketing Marketing

What would be possible if you shifted your relationship and perspective about marketing?

Instead of thinking about marketing as a necessary dread you have to do to get clients or a manipulative thing you do TO someone…

What if your marketing is something you do FOR for Soul Tribe?

Feel what that would be like for a moment…

The most powerful marketing is sharing something that engages. Engages = educates, makes the reader/listener/viewer think bigger, shifts a perspective, has them stop and wake up, makes them laugh, and share.

They experience you in some bite-size way…and they want more! (like a great show on Netflix!)

Yes, they want MORE marketing from you, not less! (imagine that for a moment!)

You know it’s possible.

Think of that person you ran across on a podcast, in a book or at an event that piqued your interest. You went to their website, got their free eBook, listened to their podcast and then listened to 3 more! You checked them out on Facebook and then went to their website to get more.

I had that happen with a poet/coach on Insight Timer, the meditation app. I listened to a 2 minute poem. Two minutes.

I was intrigued. I loved her voice, her perspective, her depth.

I immediately wanted more. I listened to more of her poems and meditations on the app.

Then I went to her website. I got her free journal and more meditations/poems.

I followed her on Instagram.

I bought a short course.

This is non-marketing marketing.

It’s what I hold for myself in my own marketing. Sometimes I’m successful and right on…and other times I’m a work in progress.

To me…your marketing is part of your Soul Work.

You don’t want to separate them.

It’s not about doing your Soul Work (your medicine, changing lives, being authentic) and then shifting into a different identity to market.

What IF you marketed using your Soul Work?

Sharing your medicine, caring about people and letting it show in your marketing?

Educating, getting people to think beyond what they are told is the common path, (Seth Godin is a great example of this, right?), wake up their creative power, help them in some way by giving them great information, share a story to illustrate the empathy you have with their situation, make them laugh, dream and want to take action!

Redefine marketing as something creative you do FOR people!

Keep imagining what would be different for you and for your members of your Soul Tribe!


Are you ready to step into your Soul Work?

Let’s set up a time to talk about how you can get your Soul Work out into the world in a bigger way that feels natural, authentic and even fun! Together we’ll access your deeper voice, leadership and creativity…while shifting those blocks that are getting in the way of you growing your beautifully successful business.

(Beautifully successful in ALL ways – meaningful, impactful, financial)

I’d love to talk with you about liberating your true voice, intuition, energy alignment, creativity, along with the practical doing stuff that gets you engaged with your Soul Tribe.

Just reply to this email and we’ll find a time to talk!


Opportunities to Connect, Create & Grow with Laura

November

Writing Your Reality Workshop
Monday, November 28
3pm ET – 75 minutes

This is a power practice! I’ll lead you through scripting your beautiful life and amazingly successful business! This is a hands-on – fun, insightful, transformational workshop – I am so excited about you joining us! Sign up here!

December

Joyful Business Studio
This month’s workshop: Part 2 – Take Back Your Financial Power
Wednesday, December 1
Join me and other supportive like-soul committed entrepreneurs for this month’s workshop in the Joyful Business Studio. Last month we dove into two powerful mindset money practices. This month we’ll focus on the practical aspects of what it looks like to be a good steward of your money! It’s all part of the monthly membership program! Want to join us? Details here!

Watch for the 2022 Joyful Business Plan!
Coming your way so you can capture your creative ideas, create a soul-led marketing plan and planners galore to help you align your day with your dream and take aligned action to make that dream a reality!

December 5 and 6
Private Client Retreat – 
Virginia Beach

December 17 – Save the date!
Joyful Business Planning Retreat

Details coming soon!

Starting January 28…details coming soon!
*New* Radiance Mastermind & Coaching Program

The details are shaping up and I’ll be announcing it more fully soon. This is a high level community of passionate entrepreneurs who are ready to take their Soul Work to a new level. It’s not business as usual…the hustle & grind and marketing strategies of old don’t work for us.

Welcome to the new, soul-refreshing aligned way to liberate your voice, share your Soul Work, make wonderful money with conscious energy and wisdom! More to come…think Flow + Healing + Energy Alignment + Living Your Manifesto!

Would you like to be on the waitlist to find out more? I’ll be talking with each potential member personally to see if this is the right program and community for you for your 2022 growth and support. Sign up here so you will be the first to know about this new program.


PS: Soul Nourishing Affirmation:

I am a soul-led entrepreneur who finds marketing surprisingly fun!

More and More I am a money magnet.

I love feeling free abundant and generous!