2020’s Theme: Dancing on a Moving Surf Board

Does that describe how you’ve been feeling in 2020? Day-to-day having that feeling like you’re dancing on a moving surf board? Trying to learn new moves while the board is slipping underneath you and over the buoyant waves – they just keep a ‘coming!


That’s what 2020 has felt like for me and most of the people I talk with.

We’ve all heard that change is the one constant. But that doesn’t do justice to describing the feelings and challenge of living with the constant waves of change and uncertainty as we have been doing all year.

While we may see some signs of hope on the horizon, the fast pace of change isn’t going to stop. Everything I read and listen to says that the certainty is – change + fast.

So how do we adjust? How do we get uber grounded and ramp up our resiliency so we can lead, grow our business and create those positive ripples we know are in our heart to create?

And still acknowledge that the toll it takes to keep navigating these turbulent waters?


Starting next week I’m going to be sharing a short video series to talk about this and what do we as solopreneurs do to thrive in this newly evolving environment.

Meanwhile, I’d love to hear from you if you have a few moments…

How’s your dancing on a moving surf board going in your life and business?

What’s working?


What are you worried about?


What’s not working?

Your To-Do List This Week…

by Laura West

What if your Fun and Fabulous Follow Up system looks something like this? Every day you commit to reach out to 3 people a day. And… what if you let it be fun, authentic and come from your heart?

Monday 1. Send an email to the woman who led a fun virtual networking meeting. You want to just reach out and tell her what a good job she did and how much you enjoyed the program. (You never know where these connections will lead you both.) 2. Send email to a current client wishing them a successful week and asking them what big plans they are working on in their business and how can you support them. 3. Call a past client to wish them a Happy Birthday and see how they are doing!

Tuesday 1. Send a LinkedIn message to the mom from your son’s school and see if she wants to schedule a socially distanced walk & talk to continue the interesting conversation you were having over the weekend about your work. 2. Remember that person whose business card is sitting on your desk from before covid? Email her and ask if you can set up a connection call to get to know each other better and how you can support each other. We all need some genuine connection and conversation these days. 3. Send an e-card to a past clients (who you’d love to work with again) wishing them a wonderful week.

Wednesday 1 and 2. Send an email to the two women from last night’s virtual class asking if they would like to have a virtual coffee. 3. Send a note to a woman you met on a virtual networking meeting but didn’t feel a strong connection to – letting her know that you enjoyed meeting her and let her know that you send articles and tips on “insert your expertise here” and see if she is interested in signing up (provide the link) or if she knows someone she can share it with. (They don’t have to be an ideal client to follow up – maybe they’ll refer you.)

Thursday 1. Send a note to a current client congratulating them on their program success! 2. Send an email to the program manager of the virtual conference you’d love to speak at and mention that a colleague referred you. 3. Text a potential client and let them know you saw their new headshot photo on Facebook and wish them a congratulations!

Friday 1. Send a personal email to a potential client to check in with them and see if they are ready to have a conversation about how you can support them. 2. Send an email following up with a conversation about a client who expressed an interest in your program at yesterday’s virtual luncheon. 3. Send an email to a colleague and suggest you get together for a coffee or tea and hear more about each other’s businesses and discuss how you might support each other.

Imagine the energy, connections and possibilities you’ll stir up! It doesn’t have to be hard. Keep it simple. Be consistent.

3 Follow Ups Every Day. Track your efforts. Create a system to be organized. Repeat. Every day. This will totally change your business! In the Fun & Fabulous Follow Up Challenge I make this easy for you! I help you create a system and give you ideas for creative and authentic ways that you’ll be excited to use in building relationships! Plus, it’s so much fun to do this together. You don’t have to grow your business alone!

Want to join us? We start soon! See all the cool tools and bonus templates you get here. It’s crazy good affordable too. It’s truly a fun way to incorporate this success habit into your day!

It will truly help you get more clients, more referrals, close the sales gap, learn about speaking opportunities and just increase your feeling of confidence and abundance.

PS: Here’s what one of my clients has to say about the Fun & Fabulous Follow Up Challenge! Melinda Thomas“Fun & Fabulous Follow-up is a frame of mind that shifted me out of follow-up paralysis.” “It has helped me reconnect with people in an easy, authentic way. In the past month, two of the people I’ve been doing fun & fabulous follow ups with every few months, called me to say they were ready to work with me!” –Melinda Thomas, MelindaThomasCreative.com

Marketing with LovingKindness

by Laura West

I want to share with you a video I recorded last year while on a river walk. I’m finding it extremely relevant now in light of the state of the world around us.

It’s about Marketing with LovingKindness.

LovingKindness is something I studied decades ago and still bring it into my life and business.

It’s about sending love to yourself, others in your life and the world. It’s embodying compassion, acceptance, seeing others beauty, and fierce love.

It’s a deceptively simple idea and yet extremely powerful.

Showing up and “marketing” from LovingKindness is about loving yourself enough to know you have something valuable to offer and being willing to reach out and ask how you can help others.

It is different from the traditional marketing teachings you get where they only talk only about number of sales calls you do.

You can show up in your vulnerability AND be strong while being loving, kind, generous and confident in your work (and value).

I talk more about Marketing from LovingKindness in this video. Please watch…

In the video I share how Marketing from LovingKindness is the premise the Fun & Fabulous Follow Up Challenge is built upon.

We are getting ready to do another challenge this week – only this one is for 11 days.

Making it very do-able and manageable. (We need some do-able and manageable these days, don’t we?)

The idea is super simple…

Every day for 11 days – reach out to someone and show you care. L

et them know… you’re curious about them. You see them. They matter and you want to find out how you can help them.

You’re willing to go first and be the leader.

Don’t you want to play with us for 11 days in the Fun Follow Up experiment?

Here’s where you can find all the juicy details!

We officially start this Wednesday so go ahead and get signed up.

I’ll give you some warmup videos and an idea-filled ebook of follow up ideas right away that will help you shift into a more powerful mindset for success!

Sending you lots of love, care and support!

PS: I pulled this program out because so many of my clients were asking for it. In this day of everything seeming to take more effort, they are yearning for simple, easy marketing that we can do together. You don’t have to go it alone. Join us for this fun daily success habit and you’ll be amazed at the possibilities you can stir up for your business and your life! Go here to join.

“The best part of doing Laura’s Fun & Fabulous Followup was how great it made me feel about networking.”

Margaret Eves“The best part of doing Laura’s Fun & Fabulous Followup was how great it made me feel about networking. I no longer felt weird or strange about getting in touch with people, because I was authentically reaching out. Laura provides a structure and ways to make follow-up easy and fun.
I started looking forward to doing my three followups. Another great result was I moved forward more quickly with ideas and things I wanted to accomplish. I gained confidence and momentum. Because I was talking about my desire to gain more experience working in archives, I discovered and was offered a Visual Archivist internship and got a job interview for an archival position. I moved forward in something I’d just been thinking about and doing Fun and Fabulous Followup supported my acting on it. I really liked having an accountability buddy, too. It was fun to hear about what others in the group were doing and discovering. Doing Fun & Fabulous followup is a healthy habit I will continue!”
–Margaret Eves, MargaretEves.com

Here’s that link again for how to join us! Fun & Fabulous Follow Up Challenge.