[Miracle Marketing Message] Do you know your Magnetic Specialty Niche?

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Listen to: Do you know your Magnetic Specialty Niche?

 


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Are you crystal clear about your Magnetic Specialty Niche?

Your Magnetic Specialty Niche is the trifecta intersection of

  1. the brilliance that you offer in the form of your personal brand
  2. your most ideal clients and what they are looking for
  3. your expertise and solutions.

Your marketing works better, that is, it’s more effective in attracting clients to you, when you create marketing campaigns and write creative content focusing on this sweet spot of your Magnetic Specialty Niche.

Let’s face it: you have limited time, money, and energy. When you focus your marketing efforts, you get focused results. More clients! More opportunities to speak and joint venture!

When you scatter your energy and focus on all types of clients with all sorts of problems, then you get scattered results. A client here and there, but not a consistent influx of clients or revenue that you can count on.

That is very frustrating!

If you are in a competitive and saturated marketplace, even being a little bit off on your message and your niche can throw off your success.

Some signs you aren’t as clear as you could be:

  • People love you and love your message, but they don’t buy! (Very confusing, isn’t it?)
  • Sounds of crickets when you send out an email campaign (Exhausting!)
  • You are bored, and you are just doing the same thing you’ve been doing in the past and you’re wondering why it’s not working (Time to wake up!)

Often it’s a matter of shoring up or getting clear about one of the three areas that make up your Magnetic Specialty Niche.

This week take some time to get even clearer about your Magnetic Specialty Niche. Go through those questions and see what is true for you. What changes can you make in your marketing to tighten up your message and more clearly speak to your ideal clients?

I will say it helps to have a coach you can talk through it with. I know it’s hard for me to see where things are broken in my own business. I feel the pain so I know something is off, but I can’t always see how to fix it. That’s when I know it’s time to get an experienced coach!

Enjoy your homework and let me know if I can help you get clearer so you can focus that energy and see the results!


 

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Notes from a Lifestyle Entrepreneur

I am so glad you are here today connecting in this virtual world!

Speaking of connecting… it was so much fun to connect with so many great people at the NAMS Workshop. (NAMS = Novice to Advanced Marketing System.)

Here’s a picture of me with Felicia Slattery and Marnie Pehrson!

If you are interested in upping your marketing strategies and learning specific tactics, this is one of the best workshops around to help you with that. The instructors offer such great training and are very accessible. Plus, the networking is great!

Want to join me in August at the next NAMS? It’s only $197. You can read more and join here. (I’ll be a sponsor again in August and creating more of these fun InfoDoodle Murals)

Meet me at NAMS in August! Only $100 this weekend!

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If you’ve been on Facebook over the last couple of days, then you might have seen my InfoDoodle Murals from the NAMS workshop. It’s been so much fun, educational, and with great connections!

NAMS stands for Novice to Advanced Marketing Systems.

I’d love to invite you to the next NAMS workshop in August here in Atlanta… well, we will be calling it Hotlanta then!

If you want to learn more about marketing – especially online marketing strategy and tactics – this is one of the best workshops I can recommend. You get specific training in all types of marketing strategies… some of the topics at this event are creating content, podcast success, conversions, making more money in less time, kindle books, and so much more.

One of the things I like is that you get to pick your track, Beginner to Advanced, so you don’t get overwhemed, and you dn’t get bored. The instructors are so accessible. Unlike other events where they are the sage on the stage… here they are having lunch with you and staying around for you to talk with.

This weekend they are already offering tickets for the next event in August – for only $100!

What a deal! Really. Just the networking alone makes it worth it.

Find out more and register here.

It would be fun to meet you in person in Atlanta!

Want to schedule a time to talk about you being stuck?

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Are you feeling frustrated right now in your business?

Maybe feeling stuck or confused about what’s next?

You’ve had some success and you know there is a “what’s next,” but you can’t quite see it?

Or maybe things aren’t working like they used to, and you’ve lost that passion and inspired drive.

There have been many times in my business growth that I have felt this way. I still go through it. It is soooo darn irritating, isn’t it?!

Even though this “ebb” may seem debilitating or cause you to have low enthusiasm… it’s a good sign.

Really.

As much as you hate it… it’s a good sign.

A sign that something needs to change.

A sign that something big is emerging.

I know from my own experience… it’s really hard to see for yourself in your own business. In fact, it’s impossible. You are just too close to it.

Laura_2015One of my gifts is helping you shift your energy, get clarity, and revive your passion in your business.

To help you get moving again with renewed enthusiasm, confidence, and a clear vision for the future.

It’s this creative approach to your vision and voice that I am known for… and I’d love to help you too!

Right now I am setting up a limited number of Flowmentum Strategy Calls to discuss where the stuck points are in your business, getting clear about what’s next for you, and what you need to do to get your business flowing again.

Would you like to have a call with me? All you have to do is send me an email answering these questions:

Where are you now in your business?

Where do you want to go?

What seems to be getting in the way?

And include your name and website.

If I feel I can help you, I’ll email you days and times for us to set up a free Flowmentum Strategy Call and we’ll dive in! (**You must send me the answers to these questions to qualify for the free call. Really, if you want solutions, you’ve gotta be all in!)

The deadline to sign up for a complimentary Flowmentum Strategy Call is Friday, March 27. I only have room for a limited number of calls, so don’t hesitate if this seems like it could be the answer to your business stuck-ness.

I so look forward to hearing more about your business. Here’s to getting excited and back in the Flowmentum again!

Laura

P.S. There is no obligation or hard core sales pressure on these calls, and, of course, if I think there is a way I can help you move forward, I’ll let you know. These calls are perfect if you’ve been in a business a while and need a fresh set of eyes to see the friction that’s getting in the way and the opportunities ahead!

[Miracle Marketing Message] Start living your vision now!

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Listen to: Start living your vision now!

 


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I know you. You have a big vision. You want to change lives and inspire people in a big way. You want to reach many more people than you are reaching now and make great money to fund your dreams and the dreams of others.

Sometimes that big vision can seem so huge that it’s daunting. That very same vision that can be so inspiring can also create overwhelm, a feeling of helplessness and confusion about which way to go to make these big things happen.

To get lift-off for your vision, there are four key steps that can help you to start living your vision now.

The first, and the most important step to make your vision real, is to stop holding your vision out there and bring it inside of you.

Stop saying, “One day…”

Start saying, “Today.”

One of the attendees (and a dear friend) at the Pink Coattails Retreat that I co-led with Ellen Britt was Carol Huntington. She has a big vision. She is the Founder of Global Hearts and is starting a foundation to create an orphanage, school, and a voluntourism (volunteer plus adventure tour) in Kenya. She sees this spreading to other parts of the world.

Pretty big vision, right?

Last fall she held the vision “out there”… like “One day I am going to do this.” At the retreat she totally stepped into her vision and owned it.

Everything shifted.

Now, she wasn’t “going to start” a foundation. She IS the Founder of Global Hearts. Even though the foundation wasn’t 100% official, she owned that she is creating it now. She is living that vision now.

The second step to creating your vision is to break your vision down into smaller manageable chunks.

For Carol, she created a manageable first step: to fund the high school education for 5 Kenyan girls. The cost is $1000 year or $20,000 total. It was manageable, and while it still took her breath away a bit, it wasn’t so large that she couldn’t see how it would happen.

The third step is to take courageous baby steps of inspired action – every day.

I just attended a Networking for a Cause event dedicated to raising money for Global Hearts and these 5 girls. Carol is speaking her big vision and taking action on the smaller steps.

The fourth step to creating your vision is to align your life with your big vision and setting yourself up for the success. This takes a lot of trust, vulnerability and belief in your vision. Carol is selling her house and moving to New Mexico where she has family and a support system. She is designing her life for the freedom of the adventure travel trips she leads and the trips she is planning on taking to Africa as she leads Global Hearts into reality.

The more Carol owned her vision synchronicities started happening. People are introducing her to the right next people who have experience with foundations, orphanages, and fundraising events. Opportunities to speak about her vision and raise money for these girls are appearing – seemingly out of the blue. Every next conversation leads to another perfect connection.

It’s almost like magic.

And Carol’s energy and confidence has grown tremendously! The more she lives her vision right now – the more it’s unfolding!

This week take some time to write, mindmap, or speak your vision. Connect to it and make it real. Ask yourself, “What needs to shift for me to live this vision right now? What small actions can I take from the place of ‘I am creating this vision now?'”

(If you want to find out more about Carol’s big vision and Global Hearts, you can go to facebook.com/GlobalHeartsCo.)


 

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