by Laura West
I want to share another business planning tip with you today as you are thinking about 2018.
It’s about social media.
Specifically, it’s about being intentional with social media.
Don’t misunderstand… keep having fun and being spontaneous taking pictures of your cute kids and kitties! And for us in Atlanta we even got some selfies in the snow already this winter.
But with your business… it’s time to be intentional.
What I mean is to be present when you show up on Facebook, Instagram and LinkedIn. Don’t just LIKE and move on. You want to make a comment as much as possible – and really see and hear the other person. It’s very memorable and will create stronger relationships. (Plus, that gives you more facebook points in their mysterious algorithm!)
Make a “real” virtual connection. (That sounds funny but it’s part of our world now.)
Here’s another suggestion: I teach my clients that when they are a member of a Facebook group, it’s an opportunity to show up as a leader and a learner. Ask questions. Share answers. Share your opinion and and your unique point of view (with respect).
And here’s one more thing: You’ll want to create a calendar of topics to post for each social media platform. It’s time to get organized and be purposeful and intentional in your social media for your business.