by Laura West
Are you crystal clear about your Magnetic Specialty Niche?
Your Magnetic Specialty Niche is the trifecta intersection of
- the brilliance that you offer in the form of your personal brand
- your most ideal clients and what they are looking for
- your expertise and solutions.
Your marketing works better, that is, it’s more effective in attracting clients to you, when you create marketing campaigns and write creative content focusing on this sweet spot of your Magnetic Specialty Niche.
Let’s face it: you have limited time, money, and energy. When you focus your marketing efforts, you get focused results. More clients! More opportunities to speak and joint venture!
When you scatter your energy and focus on all types of clients with all sorts of problems, then you get scattered results. A client here and there, but not a consistent influx of clients or revenue that you can count on.
That is very frustrating!
If you are in a competitive and saturated marketplace, even being a little bit off on your message and your niche can throw off your success.
Some signs you aren’t as clear as you could be:
- People love you and love your message, but they don’t buy! (Very confusing, isn’t it?)
- Sounds of crickets when you send out an email campaign (Exhausting!)
- You are bored, and you are just doing the same thing you’ve been doing in the past and you’re wondering why it’s not working (Time to wake up!)
Often it’s a matter of shoring up or getting clear about one of the three areas that make up your Magnetic Specialty Niche.
This week take some time to get even clearer about your Magnetic Specialty Niche. Go through those questions and see what is true for you. What changes can you make in your marketing to tighten up your message and more clearly speak to your ideal clients?
I will say it helps to have a coach you can talk through it with. I know it’s hard for me to see where things are broken in my own business. I feel the pain so I know something is off, but I can’t always see how to fix it. That’s when I know it’s time to get an experienced coach!
Enjoy your homework and let me know if I can help you get clearer so you can focus that energy and see the results!