[Miracle Marketing Message] Audio & Article: Dump Boring Goals and Focus on Guiding Goals

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Audio_ipod_w-logoAUDIO

Here is your Miracle Marketing Message audio. This audio is designed to help you start your week with inspiration, reflection, positive intention and some smart marketing ideas!

Listen to: Dump Boring Goals and Focus on Guiding Goals

 


ARTICLE

Go_for_guiding_goals

Goals have such a bad rap! Just saying that word makes me remember my corporate days when we would set goals that were unrealistic, and remained untouched until it was bonus time… how un-inspiring!

As a creative entrepreneur, I like having the freedom and flexibility of shifting my biz with the trends and with my interests and growing edge. And I also know that it’s really helpful to know where you want to go. Otherwise, everything looks good, and that is too exhausting and overwhelming.

The best of both worlds is to have Guiding Goals.

Acknowledge what you would like to create for the year. Acknowledge the direction and growth and success you want to see… but don’t strangle your energy with them!

I post my Guiding Goals on my office wall each year to remind me what my focus is THIS year, along with an adjective that gives it some energy and intention.

An example might be:

  • Grow my list to 1000 subscribers with creative, professional, and practical giveaways.
  • Have fun, be authentic, and increase my social media presence on Facebook & Twitter.
  • Let out my creativity by creating Pinterest boards.
  • Be supportive, helpful and authentic while connecting and enrolling 5 new clients a month.
  • Easily add $2000 a month to revenue.

See how they are tangible and measurable, so it tells you what types of actions you want to line up for the year? And yet, it’s also descriptive. You will develop new products to add $2000 a month, but it needs to be easy. It tells you what to say yes to and what to say no to, doesn’t it?

So what are your Guiding Goals this year?

I’d love to hear them if you want to share: just leave your comments below, or you can even post them in Facebook if you are really courageous and committed!

Create an amazing week!

En-JOY

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Notes from a Lifestyle Entrepreneur

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Today is absolutely freezing here in Atlanta… a great day for the creative business planning time I had planned for myself! Got my cozy sweater and socks and plenty of markers, sticky notes, and a big foam board to play on! Watch out, 2015… some great ideas are turning into reality!

My 13-year-old, Sam, is home sick today. It makes me feel very grateful that I work from home, and my family is able to be a priority. Now that they are a bit older, it’s easy to keep my business moving and give them some great nurturing as well. #lifestylebusinessrocks!

[Miracle Marketing Message] Audio & Article: Inner Wisdom + Outer Knowledge = Sweet Spot of Success!

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Audio_ipod_w-logoAUDIO – Inner Wisdom + Outer Knowledge = Sweet Spot of Success!

Here is your Miracle Marketing Message audio. This audio is designed to help you start your week with inspiration, reflection, positive intention and some smart marketing ideas!

Listen to: Inner Wisdom + Outer Knowledge = Sweet Spot of Success!

 


ARTICLE -

Inner Wisdom + Outer Knowledge = Sweet Spot of Success!

I get a lot of questions from clients about what is the “right thing” to do when designing a program. What is the right time of day to hold a teleclass, right day of the week to publish an ezine, what is the right price, and on it goes.

These are all great questions.

But instead of relying on a proven formula, I use a mixture of inner and outer wisdom and knowledge for the “right answer.”

Take the teleclass question: what is the right time of day to offer a teleclass? I always encourage my clients (and I make decisions this way, too) to go inside first and determine what feels good to them.

Many marketing experts say that you need to poll your market first and plan according to their needs. That is good information, but it won’t be sustainable if it doesn’t work for you and your schedule, your values, and your lifestyle.

So if you have little kids and think you could lead a teleclass at night, but this stresses you out because you know how difficult it is to plan an evening without kids, then don’t do it. Unless it is lined up with grace, ease, and a “Oh, yes…I am excited about this,” you’ll be stressed, or you won’t even get around to doing it.

Start with what works for you and then add in smart knowledge from your tribe and what they are looking for.

Find that perfect overlap of your needs and values… with their needs and desires, and you have the sweet spot of success!

I hope you create an amazing week!


 

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